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- Tasks: Direct and shoot engaging video ads for social media platforms.
- Company: Join Hambi Media, a vibrant agency driving DTC brands with impactful video content.
- Benefits: Enjoy flexible hybrid working, extra holiday for your birthday, and annual salary reviews.
- Why this job: Be part of a creative team that values authentic storytelling and innovative production techniques.
- Qualifications: 3+ years in video production with a focus on digital marketing and UGC-style content.
- Other info: Opportunity for career progression in a fast-growing agency with a supportive culture.
The predicted salary is between 25000 - 35000 £ per year.
Location: Kennington, London
Employment Type: Full-time, Hybrid working in London.
Salary: £30,000 - £40,000
Essentials: Experience creating "Social First Content" or delivering authentic performances from Talent/Contributors. Providing a Portfolio or Showreel of relevant directing work is essential for all applications.
About Us: We are Hambi Media, part of the Soar Group! We’re a dynamic paid ads marketing agency specialising in DTC brands, helping them scale through high-performing, conversion-driven video content. Our creative team thrives on authentic storytelling, performance-driven visuals, and innovative production techniques that drive real results.
Role Overview: We’re looking for a Video Director with self-shooting abilities who can take ownership of directing performance-driven video ads. You’ll be responsible for directing, some shooting (alongside DOP), and analysing edits for high-performing ad creatives tailored for paid media (Meta, TikTok, YouTube, etc.). You must be skilled in both narrative-driven and authentic UGC-style content (e.g. podcasts, street interviews, testimonials & viral organic concepts) while also understanding performance marketing principles.
Key Responsibilities:
- Directing – Lead and execute shoots, working closely with talent, crew, and working both in studio & on location environments to create highly authentic performances that are native to social.
- Creative Concepting – Collaborate with the strategy and media buying teams to elevate ad concepts that convert.
- Camera Operation – Be hands-on with filming when needed, ensuring appropriate visuals optimised for paid social platforms.
- Testing & Optimisation – Analyse ad performance data and iterate on creative based on results.
- Production Logistics – Assist with managing shoot schedules, locations, talent, and equipment to deliver high-quality assets efficiently.
- Trend Awareness – Stay updated on the latest video trends, platform algorithm changes, and ad formats to ensure content remains fresh and effective.
Required Skills & Experience:
- 3+ years experience in video production, directing, and self-shooting for digital marketing campaigns.
- Proven track record of creating high-converting paid ad content ideally for DTC brands.
- Strong camera and lighting expertise, with proficiency in operating & shooting with Sony FX3, iPhone cameras.
- Solid understanding of direct response marketing principles and how to craft video content that drives conversions.
- Ability to work independently, manage multiple projects, and meet tight deadlines.
- Strong ability to direct authentic & natural performances.
- Experience in UGC-style, TikTok-native, and mobile-first content creation is a must.
Bonus Skills:
- Proficiency in Adobe Premiere Pro, After Effects, and other relevant post-production tools.
- Experience working with influencers and content creators.
- Knowledge of ad platform best practices for Meta, TikTok, and YouTube Ads.
What We Offer:
- You will be part of a world-class team, made up of high-performing, motivated individuals working with large D2C brands around the world.
- You will learn from an experienced team how brands succeed and grow revenue via Facebook, Instagram and TikTok.
- Ability to work from any location when not on shoots - with flexible working hours.
- Extra holiday - take your birthday off.
- Ability to progress into leadership roles in a fast-growing agency.
- Company pension scheme.
- Structured training and development.
- Lots of team building activities.
- Annual salary reviews.
- Bonus incentives.
- Flexible & Hybrid working (remote/in-office mixture).
Video Director (Performance Creative) employer: Soarwithus
Contact Detail:
Soarwithus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Video Director (Performance Creative)
✨Tip Number 1
Familiarise yourself with the latest trends in video content, especially those that perform well on platforms like TikTok and Instagram. This knowledge will not only help you during interviews but also demonstrate your passion for creating relevant and engaging content.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in performance-driven video ads. Attend events or join online communities where you can connect with others and share insights about video production and marketing.
✨Tip Number 3
Prepare to discuss your portfolio in detail. Be ready to explain the creative process behind your projects, the challenges you faced, and how you achieved high conversion rates. This will showcase your expertise and understanding of performance marketing principles.
✨Tip Number 4
Stay updated on the specific requirements and expectations of Hambi Media by following their social media channels and website. Understanding their recent projects and style will give you an edge in tailoring your approach during the application process.
We think you need these skills to ace Video Director (Performance Creative)
Some tips for your application 🫡
Showcase Your Portfolio: Since providing a portfolio or showreel of relevant directing work is essential, make sure to curate your best pieces that highlight your experience in creating 'Social First Content' and authentic performances. Tailor your selection to reflect the skills mentioned in the job description.
Tailor Your CV: Customise your CV to emphasise your 3+ years of experience in video production and directing. Highlight specific projects where you created high-converting paid ad content, especially for DTC brands, and mention any relevant technical skills like camera operation and lighting expertise.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also demonstrates your understanding of performance marketing principles. Discuss how your skills align with the responsibilities outlined in the job description, particularly in directing and creative concepting.
Research Hambi Media: Familiarise yourself with Hambi Media and their approach to video content. Understanding their focus on authentic storytelling and performance-driven visuals will help you tailor your application and show that you're a good fit for their team.
How to prepare for a job interview at Soarwithus
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio or showreel that highlights your best work. Focus on projects that demonstrate your ability to create social-first content and direct authentic performances, as this is crucial for the role.
✨Understand Performance Marketing
Familiarise yourself with performance marketing principles and be ready to discuss how your video content can drive conversions. Be prepared to share examples of how you've used data to optimise your previous projects.
✨Stay Trendy
Research the latest trends in video content, especially those relevant to platforms like TikTok and Instagram. Showing that you’re up-to-date with current trends will demonstrate your commitment to creating fresh and effective content.
✨Prepare for Collaboration
Be ready to discuss how you collaborate with other teams, such as strategy and media buying. Highlight any past experiences where teamwork led to successful ad campaigns, as collaboration is key in this role.
