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- Tasks: Own the analytics implementation process and manage tagging for digital channels.
- Company: Join Selfridges, a leading retail brand known for its innovation and quality.
- Benefits: Enjoy flexible working options, a vibrant team culture, and opportunities for professional growth.
- Why this job: Be at the forefront of digital analytics, driving insights that shape the future of retail.
- Qualifications: Knowledge of analytics tools, tag management, and experience with JavaScript and testing required.
- Other info: Ideal for tech-savvy individuals passionate about data and eCommerce.
The predicted salary is between 36000 - 60000 £ per year.
A pivotal role responsible for the accuracy and quality of data captured through Selfridges Digital Channels. We are looking for a passionate individual to join our Digital Analytics Team to own the Analytics implementation process, release tickets and testing process for the analytics team, implementing tags in the tag manager, and working with the wider team to ensure Selfridges have robust tagging to get insights from the data.
As our Implementation Analyst you will:
- Own the Release process for the Analytics team keeping track of all development tickets and deadlines.
- Manage Web Analytics & Tag Manager implementations and be the product champion within the Development teams.
- Create Tags, Datalayer Extensions and Analytics configurations.
- Test new functionality and tickets for Analytics and sign off changes before releases are deployed to live.
- Understand product owners' needs to translate business requirements into analytics technical requirements and ensure that priorities are met.
- Support the Online Marketing team by creating Marketing Tags in the Tag Manager, Testing and Deploying these tags.
- Create Documentation for the As is website Analytics tagging to aid testing and future developments.
- Ensure data collection and standardisation is met and explain methodologies to internal stakeholders.
- Look for ways to drive improvement and ensure value and actions can be derived from the data.
- Provide support and insight to the business for all its digital sites and tagging requirements.
- Drive the upskilling and adoption of key team members across all digital products.
- Work with the IT development team to ensure all reporting is supported and maintained.
- Develop existing reporting and processes through automation and optimisation along with research into emerging technologies and 'best practice'.
- Own the business relationship with the Tag Manager provider.
A bit about you:
- Thorough, demonstrable knowledge of site analytics tools (Google Analytics would be an advantage).
- Able to demonstrable knowledge of Tag Management Solutions (Tealium would be an advantage).
- Experienced with Javascript, Jquery and JSON skills.
- Experience in testing analytics tagging.
- Experience in owning and maintaining release tickets.
- Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements.
- Organised with ability to multi-task, prioritise, work quickly and to tight deadlines.
- Ability to work as part of a team in a collaborative and flexible way.
- Excellent communication and interpersonal skills and ability to interact with all levels of end users and technical resources.
- High level of personal energy to drive projects to completion and sustain productivity.
- Ability to present structured arguments in resolution of problems in a highly creative environment.
- Solid experience in online retail analytics.
- Working knowledge of sales and margin reporting process and data management tools.
- Technical experience of analytical tracking, website tagging and creating intricate funnels.
- Strategic marketing and retail eCommerce experience.
Digital Implementation Analyst employer: Selfridges
Contact Detail:
Selfridges Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Implementation Analyst
✨Tip Number 1
Familiarise yourself with the specific analytics tools mentioned in the job description, such as Google Analytics and Tag Management Solutions like Tealium. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Showcase your technical skills by preparing examples of your work with Javascript, Jquery, and JSON. Being able to discuss how you've used these languages in past projects will demonstrate your capability to handle the technical aspects of the role.
✨Tip Number 3
Network with professionals in the digital analytics field, especially those who have experience in online retail. Engaging with industry peers can provide insights into best practices and may even lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with managing release tickets and your approach to testing analytics tagging. Being able to articulate your process and any challenges you've overcome will show your readiness for the responsibilities of the role.
We think you need these skills to ace Digital Implementation Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital analytics, tag management, and any specific tools mentioned in the job description, such as Google Analytics or Tealium. Use keywords from the job listing to align your skills with what Selfridges is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital analytics and detail how your previous experiences have prepared you for this role. Mention specific projects where you've implemented tags or managed analytics processes, showcasing your problem-solving skills.
Showcase Technical Skills: Clearly outline your technical skills related to JavaScript, jQuery, and JSON in your application. Provide examples of how you've used these skills in past roles, particularly in relation to analytics tagging and data collection.
Demonstrate Communication Skills: Since the role requires excellent communication and interpersonal skills, include examples in your application that demonstrate your ability to work collaboratively with teams and explain technical concepts to non-technical stakeholders.
How to prepare for a job interview at Selfridges
✨Showcase Your Technical Skills
Be prepared to discuss your experience with site analytics tools, especially Google Analytics, and Tag Management Solutions like Tealium. Highlight specific projects where you implemented tags or managed analytics configurations.
✨Demonstrate Your Problem-Solving Abilities
Expect questions that assess your ability to resolve issues creatively. Prepare examples of how you've tackled challenges in previous roles, particularly in analytics or data management.
✨Communicate Clearly and Effectively
Since the role requires interaction with various stakeholders, practice explaining complex technical concepts in simple terms. This will show your ability to bridge the gap between technical and non-technical teams.
✨Prepare for Scenario-Based Questions
Think about potential scenarios related to analytics implementation and testing. Be ready to explain how you would approach these situations, demonstrating your organisational skills and ability to prioritise tasks under tight deadlines.
