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For Companies At a Glance
- Tasks: Join us as an Account Strategist, driving success through tailored marketing initiatives.
- Company: Blue Square is an award-winning retail marketing agency connecting audiences with beloved brands.
- Benefits: Enjoy a competitive salary, flexible rewards, and access to discounts and perks.
- Why this job: Be part of a dynamic team that values personal growth and impactful marketing strategies.
- Qualifications: Proven experience in ABM or strategic marketing, strong research skills, and project management expertise.
- Other info: We're looking for passionate individuals who align with our ETHIC values.
The predicted salary is between 30000 - 70000 £ per year.
We are seeking a proactive and strategic ABM Account Strategist to join our team, focused on driving commercial success through tailored, insight-led account-based marketing initiatives. You will play a pivotal role in supporting sales and account teams, developing campaigns rooted in research and data, and helping unlock new business opportunities across key industries and verticals.
Youll work closely with UK and Ireland based teams, agency partners, and sales stakeholders to deliver and optimise world-class ABM programmes tailored to key commercial accounts in the UK and Ireland.
WHAT YOULL BE UP TO
- STRATEGY & PLANNING
- Develop and implement strategies that drive commercial success for a defined set of ABM accounts.
- Adapt and tailor ABM plans in collaboration with Account Managers and Sales Teams to align with regional and client-specific needs.
- Ensure plans are agile and responsive to feedback, shifting priorities, and market changes.
- Leverage broad knowledge of various industries and verticals to shape comprehensive, relevant strategies.
- RESEARCH & INSIGHT
- Conduct in-depth research, particularly in social listening and industry-specific insights, to inform strategy development.
- Utilise research and data to support decision-making and campaign planning.
- Stay current on market trends, industry developments, and social data to provide meaningful insights and direction.
- Analyse social and market trends to deliver actionable insights that contribute to business growth.
- SALES ENABLEMENT & COLLABORATION
- Maintain a proactive and responsive approach in supporting Account Managers and sales teams with timely, relevant industry intelligence.
- Create and distribute regular newsletters packed with insights, updates, and tools that empower the sales force.
- Demonstrate patience and professionalism when engaging with sales teams, especially where timelines or responses are delayed.
ARE YOU OUR PERFECT PARTNER?
- Youll have proven experience in ABM, strategic marketing, or a similar role.
- Youll have strong research and analytical skills, with the ability to turn data into insight.
- Youll have familiarity with multi-sector marketing and compliance frameworks is a plus.
- You have a background in sales enablement, marketing automation, or demand generation in a tech or software environment.
- Youre strong in project management skills with the ability to deliver multiple campaigns simultaneously.
- Youre experienced in managing cross-functional teams, agency partners, and stakeholder relationships.
- You have a solid understanding of campaign analytics, CRM systems (e.g., Salesforce), and digital tools.
- You are a strategic thinker with a sales-first mindset and passion for driving business impact through marketing.
WHAT YOU CAN EXPECT FROM US
- Competitive Salary: Up to £50,000 Per Annum
- Company Sick Pay
- Access to a range of discounts and perks across our key partners & beyond
- Life Assurance: 4 times your annual salary
- Flexible Rewards Hub
- Development Opportunities
WHO ARE WE?
Were Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the worlds most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do. At the heart of our agency are our ETHIC values and were on a mission to work with individuals who share and believe in them.
Account Strategist in Reading employer: Blue Square
Contact Detail:
Blue Square Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Strategist in Reading
✨Tip Number 1
Familiarise yourself with account-based marketing (ABM) strategies and best practices. Understanding the nuances of ABM will help you speak confidently about how you can contribute to our tailored marketing initiatives.
✨Tip Number 2
Research the key industries and verticals we focus on, particularly in the UK and Ireland. Being knowledgeable about these sectors will allow you to demonstrate your insight during discussions and show that you're proactive about understanding our market.
✨Tip Number 3
Network with professionals in the ABM space, especially those who have experience in sales enablement or marketing automation. Building connections can provide you with valuable insights and potentially even referrals to help you stand out.
✨Tip Number 4
Stay updated on the latest trends in social listening and market analytics. Being able to discuss current trends and how they impact our strategies will showcase your analytical skills and strategic thinking, which are crucial for this role.
We think you need these skills to ace Account Strategist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account-based marketing (ABM) and strategic marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for ABM and your strategic thinking skills. Mention specific examples of how you've successfully driven commercial success in previous roles, and how you can bring that expertise to this position.
Showcase Research Skills: In your application, emphasise your research and analytical skills. Provide examples of how you've used data to inform marketing strategies or campaigns, as this is a key aspect of the role.
Highlight Collaboration Experience: Demonstrate your ability to work collaboratively with sales teams and cross-functional partners. Share examples of successful projects where you supported sales enablement or worked closely with stakeholders to achieve common goals.
How to prepare for a job interview at Blue Square
✨Showcase Your ABM Expertise
Make sure to highlight your experience in account-based marketing during the interview. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to drive commercial success.
✨Demonstrate Research Skills
Since the role requires strong research and analytical skills, come equipped with examples of how you've used data to inform marketing strategies. Discuss any tools or methodologies you’ve employed for social listening and market analysis.
✨Emphasise Collaboration
The position involves working closely with sales teams and account managers. Share experiences where you successfully collaborated with cross-functional teams, highlighting your communication skills and ability to adapt to different stakeholders' needs.
✨Be Ready for Scenario Questions
Prepare for scenario-based questions that assess your strategic thinking and problem-solving abilities. Think about how you would adapt ABM plans in response to changing market conditions or client feedback, as this reflects the agile approach they value.
