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For Companies At a Glance
- Tasks: Engage and train sales teams, from front-line staff to C-Suite executives.
- Company: Join a dynamic franchise organisation focused on innovative sales training.
- Benefits: Enjoy 25 days annual leave, pension scheme, networking events, and free parking.
- Why this job: Make a real impact by creating engaging training content that boosts performance.
- Qualifications: 2-3 years in sales training or coaching, excellent communication skills, and CRM proficiency.
- Other info: Office-based in Kings Hill with occasional remote work and travel opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The ideal candidate will be a dynamic, experienced sales trainer with a consultative approach, capable of engaging with C-Suite executives and franchisees alike. They should be data-driven, well-connected, and able to adapt their training style to suit the unique needs of a franchise organization.
Qualifications and Experience
- Essential
- Extensive experience in sales training and creating creative learning experiences, particularly in consultative sales
- Proven field experience covering the entire sales cycle (marketing, cold-calling, face-to-face meetings, closing & contract signing, etc.)
- Experience working at all levels from front-line staff to C-Suite level decision makers
- Client, account management and referral generation experience
- Data-driven approach to assessing and addressing training needs
- 2-3 years’ experience in coaching, leading, mentoring, or training sales teams (if not a seasoned sales trainer)
- Experience of preparing & delivering training using various media (face-to-face, webinars, podcasts, self-directed online learning environments, etc.)
- Background in employee/staff training development is a plus
- Strong network of industry connections and third-party resources related to training
Skills, Education and Certifications
- Essential
- Fluency in English is required
- Excellent communication, presentation and writing skills
- Excellent Networking abilities (socials, events, business introductions, referrals)
- Proficient in CRM use and sales activity tracking
- Proficient in all core Microsoft Office packages
- Commercial acumen and negotiation skills
- Degree or qualification in psychology or related field
- Training/teaching qualifications
- Certifications in DISC/psychometrics are advantageous
- Proficiency in Spanish, Portuguese, German, French, or Italian
- Experience with LMS and e-learning course and resource creation
- Course and learning pathway creation
Key Responsibilities
- Conduct skills gap and training needs analyses for franchisees and associates
- Design and deliver tailored sales, acquisition, and account management training programs
- Support in the development and implementation of induction training, development courses, leadership training, and mentor training
- Provide coaching to boost sales and new client acquisition numbers
- Manage relationships with key internal stakeholders and C-Suite executives
- Deliver engaging presentations/workshops at large-scale events
- Assist with e-learning and LMS development
- Contribute to leadership content creation and training
Work Environment and Requirements
- Office-based in Kings Hill, West Malling, with occasional remote work opportunities
- Potential travel within the UK and occasionally abroad
- Delivery and support of training workshops and assist with events outside the UK
Benefits
- 25 days annual leave
- Pension scheme
- Networking and event opportunities
- Occasional staff outings
- Free parking
Unique Challenges:
- Working within a franchise organization, delivering training to franchisees with entrepreneurial mindsets
- Creating compelling, non-mandatory content that draws in potential learners and significantly impacts performance
Locations
Sales Trainer employer: ERA Group
Contact Detail:
ERA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Trainer
✨Tip Number 1
Network actively within the franchise community. Attend industry events, webinars, and workshops where you can meet franchise owners and decision-makers. Building relationships with these individuals can give you insights into their training needs and help you tailor your approach.
✨Tip Number 2
Showcase your adaptability in training styles. Prepare examples of how you've successfully adjusted your training methods to suit different audiences, especially C-Suite executives and front-line staff. This will demonstrate your versatility and understanding of diverse learning needs.
✨Tip Number 3
Leverage data to highlight your training effectiveness. Be ready to discuss specific metrics or outcomes from previous training sessions you've conducted. This data-driven approach will resonate well with the hiring team and show your commitment to measurable results.
✨Tip Number 4
Familiarise yourself with the latest trends in sales training and e-learning technologies. Being knowledgeable about innovative training tools and methodologies will position you as a forward-thinking candidate who can bring fresh ideas to the role.
We think you need these skills to ace Sales Trainer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in sales training and consultative sales. Emphasise your ability to engage with C-Suite executives and franchisees, showcasing relevant achievements and metrics.
Craft a Compelling Cover Letter: Write a cover letter that reflects your dynamic training style and data-driven approach. Mention specific examples of how you've adapted training for different audiences and the impact it had on their performance.
Showcase Your Communication Skills: Since excellent communication is essential for this role, ensure your application is well-written and free of errors. Use clear and concise language to demonstrate your presentation skills.
Highlight Relevant Experience: In your application, focus on your experience with various training media and your ability to conduct needs analyses. Mention any certifications or qualifications that enhance your candidacy, especially those related to training and development.
How to prepare for a job interview at ERA Group
✨Showcase Your Sales Training Experience
Be prepared to discuss your extensive experience in sales training. Highlight specific examples of how you've created engaging learning experiences, particularly in consultative sales, and how these have positively impacted performance.
✨Demonstrate Your Data-Driven Approach
Since the role requires a data-driven mindset, come equipped with examples of how you've assessed training needs using data. Discuss any metrics or outcomes that showcase your ability to adapt training based on analysis.
✨Engage with C-Suite Scenarios
Practice articulating your experience working with C-Suite executives. Prepare scenarios where you successfully managed relationships at this level, focusing on your consultative approach and how you tailored your communication style.
✨Prepare for Diverse Training Delivery Methods
Given the variety of training methods mentioned, be ready to discuss your experience with different media. Whether it's face-to-face workshops, webinars, or e-learning, share how you've effectively engaged learners across these platforms.
