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- Tasks: Join a team to enhance marketing strategies through data-driven insights and model delivery.
- Company: Work with a top global company in the consumer health sector.
- Benefits: Enjoy remote work flexibility with one day onsite per month.
- Why this job: Make a real impact by optimising media spend and driving ROI improvements.
- Qualifications: Must have 6 months of experience in Marketing Mixed Modelling, preferably in consumer health.
- Other info: This is a 6-month contract role requiring setup via an Umbrella Company/PAYE.
The predicted salary is between 36000 - 60000 £ per year.
My client, a top global company, is currently looking to recruit a Marketing Mixed Modelling (MMM) SME to join their team on a 6-month contract basis. Please note if successful, this position will need to set up via an Umbrella Company/PAYE.
The project/initiative name 'MMM' includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at our client through the availability of Marketing Mix Models (in-house and outsourced to a modelling partner).
Multiple squads are part of the MMM initiative and loosely ladder up into the following different areas:
- Modelling.
- Data Ingestion & automation.
- Internalisation of external developed architecture.
- Visualisation.
As we continue to increase the coverage of MMM via our internally built capability, we require a MMM SME to aid the Business Units (BUs) translate modelling results into actionable insights to realise value.
We require a seasoned MMM professional with extensive CPG/Consumer health experience to scope MMM deliveries, deliver model results, and work with local stakeholders to provide actionable insights with immediate impact.
Scope
- Work with local stakeholders to scope MMM deliveries (including what data to include and aligning on the scope of the models).
- Once the Data Scientists have complete models, deliver these models to the local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that aid in realising the value from the tool (e.g. by optimising the media mix).
- Over 2025, deliver 25 BMCs models (phased quarterly).
- Track value realisation with the aim to show a 5% increase in ROI from media spend.
Capability
- Experience of delivering MMM to clients either agency or client side.
- Experience delivering models for consumer health brands.
- Experience delivering models for clients with a global footprint (e.g. involved in projects across EMEA, APAC, US, LATAM etc.).
Marketing Mixed Modelling (MMM) SME employer: Lorien
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Mixed Modelling (MMM) SME
✨Tip Number 1
Familiarise yourself with the latest trends in Marketing Mixed Modelling, especially within the Consumer Health domain. Understanding current methodologies and tools will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the MMM space, particularly those who have experience in consumer health brands. Attend relevant webinars or industry events to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully delivered MMM projects. Highlight your role in translating modelling results into actionable insights, as this is crucial for the position.
✨Tip Number 4
Showcase your ability to work collaboratively with local stakeholders. Be ready to explain how you've previously scoped deliveries and aligned on model scopes, as this will demonstrate your fit for the team-oriented environment.
We think you need these skills to ace Marketing Mixed Modelling (MMM) SME
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Marketing Mixed Modelling and Consumer Health. Use specific examples of past projects where you've successfully delivered MMM insights.
Craft a Compelling Cover Letter: Write a cover letter that explains why you're the perfect fit for this role. Mention your experience with data ingestion, automation, and visualisation, and how these skills can benefit the company.
Showcase Your Technical Skills: In your application, emphasise your proficiency with tools like PowerBI and any other relevant software. Detail your experience in delivering models and translating results into actionable insights.
Highlight Stakeholder Engagement: Discuss your experience working with local stakeholders to scope deliveries and provide insights. This is crucial for the role, so make sure to include specific examples of successful collaborations.
How to prepare for a job interview at Lorien
✨Understand the Role
Make sure you have a solid grasp of what a Marketing Mixed Modelling (MMM) SME does. Familiarise yourself with the key responsibilities outlined in the job description, especially around data ingestion, model delivery, and providing actionable insights.
✨Showcase Relevant Experience
Prepare to discuss your previous experience in delivering MMM, particularly in the consumer health sector. Highlight specific projects where you've successfully translated modelling results into actionable insights, as this will resonate well with the interviewers.
✨Familiarise with PowerBI
Since you'll be delivering models through PowerBI, it’s crucial to demonstrate your proficiency with this tool. Brush up on your skills and be ready to discuss how you've used PowerBI in past roles to visualise data effectively.
✨Prepare Questions for Stakeholders
Think about the types of questions you would ask local stakeholders to scope MMM deliveries. This shows your proactive approach and understanding of the collaborative nature of the role, which is essential for success in this position.
