Senior Retention CRM Manager

Location: Central Brighton – 1 day a week in the office Consumer Additions are partnering with a high growth health and wellness business, to recruit a technically strong, data-driven and strategic CRM Manager into their team. Joining at an incredibly exciting time for the business where they are experiencing unprecedented growth, mainly through the surge of the health and wellness market and a commitment (obsession) with sourcing and building the highest quality supplements and products for their customers. The CRM Manager will play a key role in customer retention and maximising their brand awareness through a strategic and data-led approach. Data-Driven Optimization – Use segmentation, A/B testing, and automation to boost engagement and sales. Own the CRM & Email Marketing Strategy – Drive acquisition, retention, and loyalty through best-in-class email marketing. Loyalty & Referral Growth – Enhance our Loyalty Programme & Refer-a-Friend scheme to drive customer retention. Collaborate Across Teams – Work with content, paid media, and D2C teams to deliver high-performing landing pages and retention strategies. Data-Driven Expert within D2C/ Consumer – You don’t just say you’re data-driven; You can analyse, optimize, and report on CRM performance with confidence. Technically Brilliant – Klaviyo, HubSpot, segmentation, flows, and A/B testing? Email Marketing Enthusiast – You notice great subject lines, love a well-structured flow, and read newsletters about newsletters. Growth Mindset – You’re always learning and pushing to be the expert in your field. In applying for this vacancy, you accept that your data will be processed by Consumer Additions. We take great care looking after your personal data and more information about this can be found here Privacy & Cookie Policy – Consumer Additions .