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For Companies At a Glance
- Tasks: Manage and optimize digital marketing campaigns across Europe to grow our customer base.
- Company: Join Lands’ End, a global retailer with over 50 years of experience in classic American fashion.
- Benefits: Enjoy a hybrid work model with flexible office days and opportunities for local store visits.
- Why this job: Be part of a dynamic team, enhance your marketing skills, and make a real impact on brand growth.
- Qualifications: Passion for digital marketing, experience in multi-channel campaigns, and strong organizational skills required.
- Other info: This is a 12-month fixed term contract with opportunities for professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Digital Marketing Executive (Affiliates & Partnerships)
We have a fantastic opportunity for a Digital Marketing Executive to join our team here at Lands’ End Europe in Oakham, Rutland.
This role is a fixed term contract for 12 months.
Please note this role is hybrid and will require 9 days a month in the Rutland office as well local and market store visits.
Lands’ End is a global multichannel retailer designing and selling American classically styled clothes for Women & Men. With over 50 years’ experience we are a company with a great story to tell.
A Little About The Role
The Digital Marketing Executive is responsible for delivering, and optimizing integrated marketing campaigns to grow our customer base across all European markets (DE/UK/FR).
This role involves managing online customer acquisition efforts, working closely with the EU Analytics, E-Commerce, and Brand Management teams to identify and maximize opportunities for new customer acquisition and increase business sales performance.
The role also ensures that all advertising and promotional activities support the Lands' End brand and are managed within the agreed budget.
Please note this role is hybrid and will require 9 days a month in the Rutland office as well local and market store visits.
Who you are
- A demonstrable passion for Digital Marketing
- Proven experience in multi-channel marketing and campaign management.
- Also proven experience of negotiating with agencies and agency management.
- Previous experience in the Retail or Fashion industry is highly desirable.
- Strong organisational and project management abilities to manage multiple campaigns and meet deadlines effectively.
- Self-motivated, proactive, and able to work independently as well as in a team-oriented environment.
What you’ll be doing
- Campaign Management: Support daily channel management across Affiliates, Retargeting, Offline & Partnerships and with exposure across other digital channels as we evolve our marketing mix.
- Prospecting Plans: Develop catalogue prospecting plans in coordination with the Retention Marketing team.
- Agency Coordination: Manage relationships with online agencies to develop budgets and strategies for paid media channels such as affiliates, retargeting, programmatic display, social media advertising, and more.
- Performance Monitoring: Establish performance expectations and monitor campaign effectiveness through regular analysis of KPIs and ROI metrics.
- Process Improvement: Proactively challenge existing processes to enhance efficiency, reduce waste, and improve overall performance.
- Support Leadership: Assist the Digital Marketing Manager in achieving annual objectives and contribute to the broader marketing strategy.
Don’t miss out on this fantastic opportunity! Click ‘apply’ now to become our Digital Marketing Executive or if you want to know more please get in touch with our recruitment team.
No agencies please.
Digital Marketing Executive (Affiliates & Partnerships) employer: Lands' End Europe Ltd
Contact Detail:
Lands' End Europe Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (Affiliates & Partnerships)
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in the retail and fashion sectors. This knowledge will help you speak confidently about how you can contribute to Lands’ End's marketing strategies during your interview.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with affiliates and partnerships. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare specific examples of successful campaigns you've managed in the past. Be ready to discuss how you optimized these campaigns and the results you achieved, as this will demonstrate your hands-on experience.
✨Tip Number 4
Research Lands’ End’s current marketing efforts and be prepared to share your thoughts on how you could enhance their affiliate and partnership strategies. Showing that you’ve done your homework will set you apart from other candidates.
We think you need these skills to ace Digital Marketing Executive (Affiliates & Partnerships)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Digital Marketing Executive position. Highlight key responsibilities and required skills, such as campaign management and agency coordination, to tailor your application.
Showcase Relevant Experience: In your CV and cover letter, emphasize your proven experience in digital marketing, particularly in multi-channel marketing and campaign management. Include specific examples of past campaigns you've managed and their outcomes.
Highlight Your Skills: Demonstrate your strong organizational and project management abilities. Mention any tools or methodologies you use to manage multiple campaigns effectively, as well as your self-motivation and ability to work independently.
Tailor Your Application: Customize your cover letter to reflect your passion for digital marketing and your understanding of the retail or fashion industry. Make sure to align your experiences with the company's goals and values to stand out.
How to prepare for a job interview at Lands' End Europe Ltd
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing during the interview. Share specific examples of campaigns you've managed and how they contributed to customer acquisition or brand growth.
✨Demonstrate Multi-Channel Experience
Highlight your experience with multi-channel marketing strategies. Be prepared to discuss how you've successfully integrated various channels, such as affiliates and social media, in past campaigns.
✨Prepare for Agency Management Questions
Since agency coordination is a key part of the role, be ready to talk about your experience negotiating with agencies. Provide examples of how you've managed relationships and developed effective strategies.
✨Discuss Performance Monitoring Techniques
Be prepared to discuss how you monitor campaign performance. Talk about the KPIs and ROI metrics you focus on and how you've used data analysis to improve campaign effectiveness.
