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- Tasks: Lead analytics projects to boost e-commerce performance and provide actionable insights.
- Company: Join a leading retailer in London, focused on digital growth and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Be part of a dynamic team that values data-driven decisions and enhances user experience.
- Qualifications: 2+ years in digital analytics; proficiency in analytics tools and SQL required.
- Other info: Opportunity to train colleagues and promote a culture of self-serve analytics.
The predicted salary is between 36000 - 60000 £ per year.
Are you passionate about data and digital performance, with a knack for uncovering insights that drive online growth? Do you have experience in analytics tools, A/B testing, and commercial analysis to inform strategic decisions? Can you work cross-functionally to enhance website optimisation, marketing performance, and data-driven initiatives?
MacGregor Black is currently partnering with a Leading Retailer in the search for a CRO Analyst to join their London-based team. This is a hybrid role, requiring at least three days per week.
As a CRO Analyst, you will lead analytics projects that enhance e-commerce performance, leveraging a combination of quantitative and qualitative data to provide actionable insights. Working closely with multiple teams, you will support website optimisation, campaign tracking, and overall digital effectiveness.
Key Responsibilities- Develop and implement performance measurement frameworks for digital initiatives, ensuring data-driven decision-making.
- Conduct deep data analysis to identify trends, opportunities, and areas for improvement across e-commerce and marketing performance.
- Collaborate with teams to track key KPIs and evolve strategies to improve user experience and engagement.
- Drive insights through A/B testing and commercial analysis, validating outcomes and recommending optimisation strategies.
- Support marketing and e-commerce teams by analysing website performance, forecasting trends, and evaluating promotional effectiveness.
- Train and upskill colleagues on digital tools and data analysis, promoting a culture of self-serve analytics.
- Improve data quality across digital platforms, ensuring accurate reporting and actionable insights.
- Apply advanced analytics techniques, including SQL and data visualisation tools, to enhance reporting and business intelligence.
- 2+ years’ experience in digital analytics, e-commerce performance, or a related field.
- Strong proficiency in analytics tools such as Amplitude Analytics, Google Analytics, or Adobe Analytics.
- Experience using Looker Studio, Tableau, or Power BI for data visualisation.
- Expertise in A/B testing, digital optimisation, or commercial analysis.
- Proficiency in SQL and Excel, with the ability to extract and manipulate data effectively.
- Strong communication skills, with the ability to translate data insights into business recommendations.
- A proactive mindset, able to work independently and collaborate across teams.
- Knowledge of Google Tag Manager, Python for data analysis, or Content Square is a plus.
Competitive Salary + Benefits
Please contact Gabby Zachrisson for more information.
CRO Analyst employer: MacGregor Black
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Analyst
✨Tip Number 1
Familiarise yourself with the specific analytics tools mentioned in the job description, such as Amplitude Analytics and Google Analytics. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Brush up on your A/B testing skills and be prepared to discuss past projects where you've successfully implemented tests. Highlighting your ability to drive insights through experimentation will demonstrate your value to the team.
✨Tip Number 3
Network with professionals in the e-commerce and digital analytics space. Engaging with industry groups or attending relevant webinars can provide you with insights and connections that may help you during the interview process.
✨Tip Number 4
Prepare to showcase your data visualisation skills using tools like Looker Studio or Tableau. Consider creating a portfolio of your work that demonstrates how you've used these tools to derive actionable insights from data.
We think you need these skills to ace CRO Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital analytics and e-commerce performance. Emphasise your proficiency with analytics tools like Google Analytics and your experience with A/B testing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data and digital performance. Mention specific projects where you've driven insights that led to improved online growth, showcasing your ability to work cross-functionally.
Showcase Technical Skills: Clearly outline your technical skills in SQL, Excel, and data visualisation tools like Tableau or Power BI. Provide examples of how you've used these skills to enhance reporting and business intelligence.
Highlight Collaboration Experience: Since the role requires working closely with multiple teams, include examples of past collaborations. Describe how you’ve supported marketing and e-commerce teams in tracking KPIs and improving user engagement.
How to prepare for a job interview at MacGregor Black
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analytics tools like Google Analytics or Amplitude. Highlight specific projects where you used data to drive decisions, and be ready to explain the impact of your insights on e-commerce performance.
✨Demonstrate A/B Testing Knowledge
Since A/B testing is crucial for this role, come equipped with examples of tests you've conducted. Discuss the methodologies you used, the results you achieved, and how those results informed future strategies.
✨Prepare for Cross-Functional Collaboration
This position requires working with various teams, so be ready to share experiences where you successfully collaborated across departments. Emphasise your communication skills and how you’ve helped others understand complex data insights.
✨Familiarise Yourself with Data Visualisation Tools
As proficiency in tools like Tableau or Looker Studio is essential, ensure you can discuss your experience with these platforms. Prepare to showcase how you've used visualisation to present data effectively and influence decision-making.
