At a Glance
- Tasks: Plan and optimize PPC campaigns on search engines and social media.
- Company: Join an innovative digital product studio in Birmingham known for high-performing products.
- Benefits: Enjoy a hybrid work model with flexibility and collaboration.
- Why this job: Work on exciting campaigns in a dynamic, inclusive environment that values creativity.
- Qualifications: Experience with Google Ads, Bing, and analytics tools is essential.
- Other info: Spend 2-3 days a week in the Birmingham office for team collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Freelance PPC Specialist – Hybrid (Birmingham-Based) Our client, an innovative digital product studio based in Birmingham, is looking for a Freelance PPC Specialist to join their team. Known for creating high-performing, inclusive digital products, platforms, and services, they deliver outstanding business outcomes for their clients. This is an excellent opportunity for a talented PPC specialist to work on exciting campaigns within a dynamic and collaborative environment. The Role As a Freelance PPC Specialist, you will: Plan, execute, and optimise PPC campaigns across search engines and social media platforms. Conduct detailed keyword research and competitor analysis to identify opportunities. Analyse campaign performance, report on insights, and provide actionable recommendations to improve ROI. Collaborate with the internal design and development teams to align campaigns with broader digital strategies. Produce performance reports to keep stakeholders informed. The Ideal Candidate Proven experience in managing and optimising PPC campaigns across platforms such as Google Ads and Bing. Proficiency in analytics tools like Google Analytics and Excel, with strong data interpretation skills. A background in digital products or platform-focused campaigns is highly desirable. A creative and strategic thinker with excellent problem-solving skills. Comfortable working in a hybrid model, spending 2-3 days per week in the client's Birmingham office. …
Freelance PPC specialist employer: Gleeson Recruitment Group
Contact Detail:
Gleeson Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance PPC specialist
✨Tip Number 1
Familiarize yourself with the latest trends in PPC advertising, especially on platforms like Google Ads and Bing. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced digital environment.
✨Tip Number 2
Network with other PPC specialists and digital marketers in Birmingham. Attend local meetups or online webinars to connect with professionals in the industry, which could lead to valuable referrals or insights about the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your approach to keyword research, competitor analysis, and how you optimized campaigns for better ROI, as this will showcase your hands-on experience.
✨Tip Number 4
Since the role involves collaboration with design and development teams, think of examples where you've successfully worked cross-functionally. Highlighting your teamwork skills will be crucial in demonstrating that you're a good fit for their dynamic environment.
We think you need these skills to ace Freelance PPC specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns, especially on platforms like Google Ads and Bing. Include specific metrics or results from past campaigns to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your relevant experience and how it aligns with their focus on high-performing digital products. Be sure to showcase your problem-solving skills and creativity.
Showcase Your Analytical Skills: Since the role requires proficiency in analytics tools, include examples of how you've used Google Analytics or Excel to interpret data and improve campaign performance. This will demonstrate your ability to provide actionable insights.
Highlight Collaboration Experience: Mention any previous experiences where you collaborated with design or development teams. This will show that you can work effectively in a hybrid environment and align your campaigns with broader digital strategies.
How to prepare for a job interview at Gleeson Recruitment Group
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you used, the tools you employed, and the results you achieved. This will demonstrate your hands-on experience and understanding of what it takes to run successful campaigns.
✨Know Your Analytics Tools
Since proficiency in analytics tools like Google Analytics is crucial, make sure you can talk about how you've used these tools to analyze campaign performance. Be ready to share examples of how your insights led to actionable recommendations that improved ROI.
✨Research the Company and Its Products
Familiarize yourself with the client’s digital products and services. Understanding their offerings will help you align your PPC strategies with their broader digital goals, showing that you're not just a specialist but also a strategic partner.
✨Prepare for Collaboration Questions
Since the role involves working closely with design and development teams, be ready to discuss your experience in collaborative environments. Share examples of how you’ve successfully worked with others to achieve common goals, emphasizing your communication skills.