Influence Strategist

The Role

We are looking for a brilliant strategist who can generate award-winning Influencer marketing strategy, rooted in culture, that earns the right to be seen and talked about online. We need someone who is influence first, engrained in social culture and always on top of the latest channel formats and trends. You should be comfortable with both paid and earned ideas, and excited by the idea of working across a plethora of portfolios.

As part of the Influence team, you will bring insight, inspiration and strategic energy to a broad range of high-profile corporate and consumer brands across both paid and earned. The mission of the Influence Creative Strategy team is ultimately to make the Influence output of the agency the best it can be, which can only happen with brilliant creative guidance, smart strategy and co-creation with our influencer talent. Projects range from brand positioning projects, launching new products with influencers and services, developing communications frameworks amongst many other things.

In our world, no day, nor brief, is the same, meaning an embracing of agility and efficiency are vital. You will know the importance of working collaboratively with other strategists to build the most effective campaign, along with our specialist influence accounts team who deeply understand our clients’ needs. And of course, always bringing a natural curiosity for the many different ways customers interact with brands.

The Skillset

• We are looking for someone who is excited to build effective, award-winning paid and earned strategy with influencers at the heart.
• You will be a strong, experienced strategist, with a passion for the social space and intuitively understand the strategy that builds the foundation of excellent influencer campaigns.
• Conceptual and Strategic Thinking: What have we been asked to do, what can we do, what should we do? Challenge assumptions & lead across disciplines so the entire picture makes sense. Deeply understand the role of influence across channel. Continuously look for opportunities to bring the outside in to allow for fresh thinking across the team. Identify the client problem and get beyond treating symptoms. Fully immersed in what a great solution would achieve and proactively consider how you would measure success. Help senior clients to understand the role for influence within their broader comms and marketing planning. Seen as integral member of the client team 'the go to consult' for influence ideas. Confident in mining for insights and tensions relevant to our campaign and brands, that form the basis of exceptional earned-first strategy. Provide clear and thorough creative briefs that allow for our creative team to idea generate.
• Tapped into culture: Constantly finding inspiration in the social space. Trusted to identify the right tension or trend, for the right brand, at the right time. Be our cultural ear to the ground, bring new inspiration and research on trends, tribes, new innovations, and fresh new thinking within influencer marketing and beyond. Bring the best of external insight to sharpen briefs and identify compelling strategic territories. Working knowledge of social strategies across influence and beyond, constantly up-to-date with platform changes. A thought-leader in the space, able to provide opinion or commentary on the space. Identifying cultural tension points that are relevant for our brands to react to.
• Storytelling: Defining the idea, proving, communicating & selling it. Pioneer new ways of framing and selling an idea, consistently using compelling soundbites. Prolific and confident delivery of ideas. Can structure and lead a winning pitch without support from others, or whose addition to the pitch process would strengthen the response. Can hold senior leadership level and company-wide presentations. A highly polished and compelling presenter in off the cuff and planned situations.
• Leadership within the Team: Upskilling and elevating our influence offering. Influencing the internal Ogilvy team cross-discipline to increase opportunities to integrate. Builds credible relationships at all levels and is able to challenge the brief if you believe it's wrong. Inspires wider teams to create their best work, initiating, communicating and delegating activities that drive team impact. Helps to develop more junior colleagues in their craft and discipline. You have expertise in craft – you understand the mediums you work in and how to be distinctive within it.