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- Tasks: Manage and grow premium whisky and gin brands in the On Trade sector.
- Company: Join Ian Macleod Distillers, a respected family-owned spirits business with award-winning products.
- Benefits: Enjoy a collaborative work environment and opportunities for personal growth and innovation.
- Why this job: Be part of a passionate team making a significant impact in the spirits industry.
- Qualifications: Must have extensive knowledge of whisky, gin, and experience in brand development.
- Other info: Apply early as the position may close based on candidate applications.
The predicted salary is between 36000 - 60000 £ per year.
Are you passionate about Whisky and Gin? Do you have a knack for building premium-prestige brands within the On Trade? If so, we have an exciting opportunity for you!
As a Brand Development Manager, you will be at the forefront of our journey to manage and win premium-prestige Independent Free Trade accounts within the On Trade. Your main objective will be to drive the distribution growth of our Tier 1 portfolio, ensuring a balanced focus between whisky and gin. You will work closely with RTM & National Accounts RSMs and IFT BDEs to exceed individual KPIs and team budgets.
What you’ll be doing:
- Managing approximately 150 accounts, including groups with fewer than 20 sites.
- Taking full account management responsibility, including discretional investment for allocated accounts.
- Collaborating with supply chain on forecasts using customer data analysis.
- Building and implementing territory plans, providing feedback on market opportunities and risks.
- Elevating Ian Macleod’s status as the go-to independent whisky distiller through team knowledge, range development, consumer/operator engagement, and advocacy.
- Representing Ian Macleod Distillers across the trade, actively participating in events and networking opportunities.
Who We Are Looking For:
- Extensive knowledge of whisky, gin, and the premium/prestige spirits market.
- Experience in growing brands within the premium & prestige On Trade.
- Strong negotiation skills and commercial acumen.
- Ability to develop long-term and effective customer relationships.
- Passion for building performance and overcoming barriers.
- On Trade network and trade/consumer advocacy.
Why Join Us?
At Ian Macleod Distillers, we offer a collaborative and supportive work environment where your contributions are valued. You will have the opportunity to work with a passionate team and be part of a company that is dedicated to excellence and innovation. If you are driven, enthusiastic, and ready to make a significant impact, we would love to hear from you!
Next steps…
If after reading through, this opportunity really excites you, then we would love to hear from you! To apply for this opportunity, click the apply now button to create your own recruitment account with us and submit your application and CV. Please remember that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for. This is your opportunity to make yourself stand out from the crowd!
Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received, so our recommendation is that you apply early to ensure you do not miss out!
Brand Development Manager (Edinburgh & East) employer: Ian Macleod Distillers Ltd
Contact Detail:
Ian Macleod Distillers Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Development Manager (Edinburgh & East)
✨Tip Number 1
Familiarise yourself with Ian Macleod Distillers' portfolio. Understanding their premium whisky and gin brands will not only help you in interviews but also demonstrate your genuine passion for their products.
✨Tip Number 2
Network within the On Trade sector. Attend industry events, tastings, or trade shows where you can meet professionals from the spirits industry, including those who may work with Ian Macleod Distillers.
✨Tip Number 3
Showcase your negotiation skills by preparing examples of past successes in brand development. Be ready to discuss how you've effectively managed accounts and driven growth in previous roles.
✨Tip Number 4
Research current trends in the premium spirits market, especially regarding whisky and gin. Being knowledgeable about market dynamics will help you stand out as a candidate who is not only passionate but also informed.
We think you need these skills to ace Brand Development Manager (Edinburgh & East)
Some tips for your application 🫡
Tailor Your Cover Letter: Craft a cover letter that specifically addresses the requirements of the Brand Development Manager role. Highlight your extensive knowledge of whisky and gin, as well as your experience in growing brands within the premium and prestige On Trade.
Showcase Relevant Experience: In your CV, emphasise your previous roles that involved account management and brand development. Use quantifiable achievements to demonstrate how you have successfully driven distribution growth in similar positions.
Answer Key Questions Thoughtfully: When responding to the key questions in the application, provide detailed examples that showcase your negotiation skills, commercial acumen, and ability to build long-term customer relationships. Make sure your answers reflect your passion for the spirits industry.
Proofread Your Application: Before submitting your application, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at Ian Macleod Distillers Ltd
✨Show Your Passion for Spirits
Make sure to express your enthusiasm for whisky and gin during the interview. Share personal experiences or stories that highlight your passion for these spirits, as this will resonate well with the company's values.
✨Demonstrate Your Industry Knowledge
Be prepared to discuss current trends in the premium spirits market. Familiarise yourself with Ian Macleod Distillers' portfolio and be ready to talk about how you can contribute to their brand development strategy.
✨Highlight Your Relationship-Building Skills
Since the role involves managing numerous accounts, emphasise your ability to build and maintain long-term relationships. Provide examples of how you've successfully developed customer relationships in previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and negotiation skills. Think of specific scenarios where you overcame challenges in brand development or account management, and be ready to share those experiences.
