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- Tasks: Drive sales growth through targeted paid ads and collaborate with teams to create compelling marketing assets.
- Company: Join a dynamic tech company focused on innovative marketing strategies and revenue generation.
- Benefits: Enjoy the opportunity to shape marketing strategies and grow within a supportive team environment.
- Why this job: Be at the forefront of marketing in a growing tech business, making a real impact on revenue.
- Qualifications: Experience in demand generation or PPC roles, preferably in a B2B or SaaS environment.
- Other info: This role offers the chance to lead marketing efforts and expand the team in the future.
The predicted salary is between 36000 - 60000 £ per year.
I’m delighted to be supporting a great Client of ours, expanding tech business with recruitment of their brand-new Performance Marketing Specialist/ Manager role. This vacancy would be a strong match for someone who already gained some experience as a Demand Generation Specialist, PPC Specialist, Paid Channels Specialist, Growth Marketer, Growth Hacker or Digital Acquisition Specialist. What you’ll be doing The successful candidate will report into the MD and they will initially be the sole marketer (with a view of hiring another team member in 2025). This role will focus on sales pipeline and revenue growth in oppose to only generating web traffic or MQLs. The successful postholder will work closely with senior leaders to determine the optimal marketing channel mix. There will be an emphasis on paid ads across Google, Meta, LinkedIn, Youtube, Reddit or sponsored email campaigns. This role will entail a close collaboration with the sales team as well as the copywriter and designer to create highly targeted compelling landing pages and other assets designed to convert prospects into opportunities. Naturally this role will be quite heavy on reporting and providing stakeholder actionable insights and recommendations. What experience you’ll need to apply Previous experience working in a similar role for a b2b or SaaS business. Background working for a start up or scale up will be beneficial. Proficiency with paid advert…
Performance Marketing Specialist PPC employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist PPC
✨Tip Number 1
Make sure to showcase your experience with PPC campaigns in your conversations. Highlight specific platforms you've worked with, like Google Ads or LinkedIn, and discuss the results you achieved. This will demonstrate your hands-on expertise and understanding of performance marketing.
✨Tip Number 2
Familiarize yourself with the company's current marketing strategies and their target audience. This knowledge will allow you to suggest tailored ideas during interviews that align with their goals, showing that you're proactive and genuinely interested in contributing to their success.
✨Tip Number 3
Prepare to discuss how you can collaborate effectively with sales teams. Share examples of past experiences where your marketing efforts directly supported sales initiatives, as this role emphasizes close collaboration between marketing and sales.
✨Tip Number 4
Since reporting and providing actionable insights are key aspects of this role, be ready to talk about the tools and metrics you use to measure campaign success. Discuss how you've used data to inform decisions and optimize performance in previous roles.
We think you need these skills to ace Performance Marketing Specialist PPC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in PPC and demand generation. Use specific metrics to showcase your achievements, such as increased conversion rates or revenue growth.
Craft a Compelling Cover Letter: In your cover letter, emphasize your understanding of the sales pipeline and revenue growth focus of the role. Mention your experience with various paid advertising channels and how you can contribute to the company's goals.
Showcase Relevant Skills: Highlight your proficiency with tools and platforms used for PPC campaigns, such as Google Ads, Meta Ads, and LinkedIn Ads. Discuss any experience you have with reporting and providing actionable insights to stakeholders.
Research the Company: Familiarize yourself with the tech business and its market position. Understanding their products and target audience will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at ADLIB
✨Showcase Your Relevant Experience
Make sure to highlight your previous roles as a Demand Generation Specialist, PPC Specialist, or any similar position. Discuss specific campaigns you've managed and the results you've achieved, especially in a B2B or SaaS context.
✨Understand the Sales Pipeline
Since this role focuses on sales pipeline and revenue growth, be prepared to discuss how your marketing strategies can directly impact sales. Share examples of how you've collaborated with sales teams in the past to drive conversions.
✨Be Data-Driven
This position involves heavy reporting and providing actionable insights. Be ready to talk about the metrics you track, the tools you use for analysis, and how you've used data to inform your marketing decisions.
✨Familiarize Yourself with Paid Channels
Brush up on your knowledge of various paid advertising platforms like Google Ads, Meta, LinkedIn, and others mentioned in the job description. Be prepared to discuss your experience with these channels and how you would approach creating targeted campaigns.
