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- Tasks: Lead email marketing and retention strategies to drive customer engagement and revenue growth.
- Company: Join a dynamic D2C challenger brand making waves in the market.
- Benefits: Enjoy a competitive salary, performance bonuses, casual dress code, and staff discounts.
- Why this job: Shape a global brand in a start-up vibe with mentorship and skill-building opportunities.
- Qualifications: 3+ years of email marketing experience, especially with Klaviyo, and strong analytical skills.
- Other info: This is an office-based role in South London, requiring full-time presence.
The predicted salary is between 36000 - 60000 £ per year.
Are you a data-driven CRM Strategist with a creative edge? We’re partnering with a D2C challenger brand, and are on the search for an CRM Specialist to drive revenue growth and customer retention across their direct-to-consumer (D2C) and B2B channels. You’ll take the reins of their email marketing and retention strategy, leveraging tools like Klaviyo to deliver measurable results.
What You’ll Do:
- Develop and execute bold retention strategies to boost engagement and growth across global customer databases.
- Design high-converting email campaigns, automated flows, and powerful customer segments.
- Own reactivation, loyalty, and subscription programs to maximize lifetime value (LTV).
- Analyze performance metrics and consumer behavior to optimize campaigns and hit ambitious KPIs.
- Collaborate with marketing, creative, and operations teams to align retention efforts with broader goals.
What They’re Looking For:
- 3+ years of email marketing experience with a focus on retention (Klaviyo expertise is a must).
- Strong analytical skills with a knack for turning data into actionable insights.
- Proven success in driving revenue through loyalty, reactivation, or subscription initiatives.
- Creative flair, entrepreneurial mindset, and a proactive attitude.
- Ability to thrive in a fast-paced, innovative environment.
Why Join Us?
- Competitive salary with an incredible performance bonus scheme.
- Start-up vibe with the chance to shape a global brand.
- Mentorship, skill-building, and a collaborative team culture.
- Casual dress code, staff discounts, pension, and on-site parking.
- Office based role in South London with a full time in office requirement.
CRM Marketing Executive employer: Vertical Advantage
Contact Detail:
Vertical Advantage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with Klaviyo and its features. Since the role specifically requires Klaviyo expertise, showcasing your knowledge of this tool during any discussions or interviews will demonstrate your readiness for the position.
✨Tip Number 2
Prepare examples of successful email marketing campaigns you've executed in the past. Be ready to discuss how you developed retention strategies and the measurable results they achieved, as this will highlight your experience and effectiveness.
✨Tip Number 3
Stay updated on the latest trends in CRM and email marketing. Being knowledgeable about current best practices and innovative strategies can set you apart from other candidates and show your passion for the field.
✨Tip Number 4
Network with professionals in the D2C space. Engaging with others in the industry can provide insights into what companies are looking for and may even lead to referrals or recommendations for the position.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your email marketing experience, particularly with Klaviyo. Emphasise any specific achievements in retention strategies and revenue growth to align with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, showcase your analytical skills and creative flair. Provide examples of how you've successfully driven customer engagement and retention in previous roles, and express your enthusiasm for working in a fast-paced environment.
Highlight Relevant Skills: Clearly list your skills related to CRM and email marketing, especially your expertise in Klaviyo. Mention any experience with data analysis and how you've used insights to optimise campaigns.
Showcase Your Results: Quantify your achievements where possible. For instance, mention specific KPIs you’ve met or exceeded in past roles, such as percentage increases in customer retention or revenue growth from loyalty programmes.
How to prepare for a job interview at Vertical Advantage
✨Showcase Your Data Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Bring along metrics or case studies that demonstrate your success in previous roles.
✨Demonstrate Your Creativity
This position values a creative edge, so think of innovative email campaigns or retention strategies you've developed. Be ready to share your thought process and how you balance creativity with data-driven results.
✨Familiarise Yourself with Klaviyo
As Klaviyo expertise is a must, ensure you can discuss your experience with the platform in detail. Highlight any specific features you've utilised to enhance email marketing performance and customer engagement.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role, so think of examples where you've worked with cross-functional teams. Be ready to explain how you align marketing efforts with broader business goals and how you handle differing opinions.
