Business Development Manager - Retail

Our client is looking for a proactive and commercially astute Business Development Manager to grow their presence across independent retailers and cash & carry outlets. This role is pivotal in driving revenue, expanding product reach, and executing growth strategies in the field.

Responsibilities:

• Identify, build, and nurture relationships with independent retailers and cash & carry accounts, including convenience stores and off-licenses.
• Develop and execute business development plans to increase product distribution, market penetration, and revenue growth.
• Use a consultative sales approach to understand customer needs, activate displays, secure shelf space, and run tailored promotional campaigns.
• Conduct regular in-person visits to accounts, deliver compelling product presentations, tastings, and in-store activations.
• Act as a trusted partner to store owners and decision-makers, delivering excellent customer service and driving long-term loyalty.
• Monitor market activity, gather customer and competitor insights, and provide strategic feedback to internal teams to inform marketing and sales initiatives.
• Maintain up-to-date records of customer interactions, opportunities, and progress using CRM tools.
• Collaborate closely with marketing, logistics, and operations teams to ensure efficient and aligned execution of sales strategies.

Requirements:

• Proven experience in business development or field sales, ideally within the drinks or broader FMCG sector.
• Strong understanding of independent retail and cash & carry channels.
• Outstanding interpersonal and negotiation skills with a natural ability to build trust and influence stakeholders.
• Demonstrated success in achieving or exceeding sales targets in a competitive environment.
• Highly self-motivated, organized, and comfortable working independently in the field.
• Competency in CRM systems and Microsoft Office.
• Full UK driving license and flexibility to travel within the designated territory.

This is a fantastic opportunity to take ownership of a key territory, shape growth strategy on the ground, and be part of an ambitious brand in an evolving market.