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For Companies At a Glance
- Tasks: Lead market research projects and deliver actionable insights for strategic planning.
- Company: Join a recognised brand in the UK, known for its innovative marketing strategies.
- Benefits: Enjoy a competitive salary and excellent benefits, including potential remote work options.
- Why this job: Be a key player in shaping business strategies with your insights and creativity.
- Qualifications: Degree educated with experience in retail or FMCG, strong analytical skills required.
- Other info: Opportunity to work with top data providers and present to senior management.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for an experienced Customer Insight Manager role with a recognised brand as part of their UK Marketing operations. Based at their head office in Yorkshire, the role is looking for a confident expert with proven experience in commercial analysis, conducting market trend analysis, and horizon scanning.
This role will be the key insights partner for the central office and the regional teams, supporting the delivery of key insights on the market, competitors, consumers, and shoppers, into actionable recommendations for strategic commercial planning.
Typical responsibilities of the role will include:
- Overseeing research projects on market trends
- Conducting competitor investment, launch and organisation research including commercial data modelling.
- Strengthening partnerships with retail partners, presenting compelling, data-driven insights to retail buyers, category managers, and key stakeholders across the business.
- Bringing insights to life through creative storytelling, turning complex data into clear, engaging narratives that inspire action across the business.
- Providing constant monitoring and analysis of commercial data.
- Delivering & presenting to the Senior Management team key insights with actionable recommendations to ensure continuous growth in customer spend.
- Working with Customer Insight providers of 3rd party data (e.g., Kantar, Nielsen)
- Liaising with Trading teams to gain deeper insight into how to grow basket spend in store.
- Designing and running specific research projects & concept testing to ensure any created ranges truly match customer trends.
The ideal candidate will have:
- Previous experience of a similar role within a Retail / FMCG environment in category management, consumer insights or market research
- Strong technical expertise in commercial research analysis.
- Ability to analyse & clarify details on large volumes of facts and figures.
- A logical and efficient work ethic with a keen attention to detail
- Strong IT skills with Advanced Excel & PowerPoint
- The ability to effectively prioritise own workload and execute tasks within set timeframes.
- Educated to degree level.
If you think you have the right experience and want to be given the opportunity to develop your career, then get in touch and apply today.
Customer Insight Manager employer: Rise Resourcing
Contact Detail:
Rise Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Manager
✨Tip Number 1
Familiarise yourself with the latest market trends and insights in the Retail and FMCG sectors. This will not only help you understand the industry better but also allow you to speak confidently about current challenges and opportunities during interviews.
✨Tip Number 2
Network with professionals in the field of customer insights and market research. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide valuable insights and possibly refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of past projects where you've successfully turned data into actionable insights. Be ready to discuss how your recommendations led to tangible results, as this will demonstrate your value to the hiring team.
✨Tip Number 4
Brush up on your presentation skills, especially using PowerPoint. Being able to present complex data in a clear and engaging way is crucial for this role, so practice telling a story with your data that highlights key insights and recommendations.
We think you need these skills to ace Customer Insight Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial analysis, market trend analysis, and consumer insights. Use specific examples from your previous roles that demonstrate your ability to deliver actionable recommendations.
Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise in turning complex data into engaging narratives. Mention your experience with retail partnerships and how you can contribute to the company's strategic planning.
Showcase Technical Skills: Clearly outline your technical skills, especially in advanced Excel and PowerPoint. Provide examples of how you've used these tools in past roles to analyse data and present insights effectively.
Highlight Relevant Projects: If you've managed research projects or conducted competitor analysis, be sure to include these in your application. Detail the outcomes of these projects and how they contributed to business growth.
How to prepare for a job interview at Rise Resourcing
✨Showcase Your Analytical Skills
As a Customer Insight Manager, you'll need to demonstrate your ability to analyse large volumes of data. Be prepared to discuss specific examples from your past experience where your analysis led to actionable insights or strategic decisions.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to market trends or consumer behaviour. Practise articulating your thought process and how you would approach these scenarios, as this will showcase your problem-solving skills.
✨Highlight Your Storytelling Ability
Since the role involves turning complex data into engaging narratives, prepare to share examples of how you've successfully communicated insights in the past. Use clear, concise language and focus on how your storytelling influenced decision-making.
✨Familiarise Yourself with Industry Tools
Make sure you're well-versed in tools like Kantar and Nielsen, as well as advanced Excel and PowerPoint. Being able to discuss your proficiency with these tools will demonstrate your readiness for the technical aspects of the role.
