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- Tasks: Lead the creation of engaging eCRM content for smoke-free products across various channels.
- Company: Join PMI, a company transforming lives with innovative smoke-free solutions.
- Benefits: Enjoy hybrid work options and opportunities for career growth in a dynamic environment.
- Why this job: Be part of a revolutionary change while building impactful online campaigns that resonate with consumers.
- Qualifications: Experience in brand/digital marketing and a knack for storytelling are essential.
- Other info: This role offers a chance to work collaboratively in a fast-paced, creative setting.
The predicted salary is between 36000 - 60000 £ per year.
Start Date: ASAP
Contract: Dec 2025
Location: London (Hybrid)
Be a part of a revolutionary change. At PMI, we’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
For our Omnichannel Global Content team in London, UK, we are looking for an Online Content Lead! In this position, you will be the ambassador and the builder of primarily eCRM content for all 1-2-1 channels (email, SMS, IM and direct mail) for some of our Smoke Free Products. Your goal is to ensure content delivery is consistent, fit for purpose and fit for channel, championing smoke-free brands that contribute to 50% of company revenues by 2025.
You will:
- Be responsible for the creation and delivery of eCRM channels content/assets and effectiveness in deployment tracking of toolboxes.
- Focus on having an integrated brand-building approach across the platform (including IMs, SMS, Direct Mail and Emails) to have an impactful brand presence online.
- Ensure interlocks with cross-functional teams, including brand, CX, channel, transcreation and omnichannel regional teams.
- Partner with cross-functional teams, design markets, and appropriate regional and commercial forums to ensure toolboxes are deployed, delivering a seamless and engaging experience for our consumers.
- Support, if needed, developing consistent multi-platform content across other digital channels such as Social, Web and Paid.
We’re looking for:
- Brand/Digital Marketing experience with proven ability to build integrated online campaigns.
- Hybrid online expert with strong knowledge of eCRM but experience with other online channels.
- A Storyteller with the ability to build strong narratives to inspire, engage and convert consumers across all touch points.
- An astute briefer with proven ability to drive and evaluate agency work.
- A consumer-focused individual with strategic thinking.
- An individual that can build collaborative relationships, demonstrates empathy and resilience.
- The ability to thrive in a complex matrix environment and can work with ambiguity.
- The ability to understand, interact and effectively communicate with creatives.
PMI is an Equal Opportunity Employer.
Online Content Lead employer: ManpowerGroup
Contact Detail:
ManpowerGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online Content Lead
✨Tip Number 1
Familiarise yourself with the latest trends in eCRM and digital marketing. Understanding the nuances of email, SMS, and direct mail strategies will help you stand out as a candidate who is not only knowledgeable but also passionate about the role.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in omnichannel marketing. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss your previous campaigns and how you measured their success. Be ready to share specific examples that demonstrate your storytelling ability and how you’ve engaged consumers across various touchpoints.
✨Tip Number 4
Showcase your collaborative skills by highlighting experiences where you've worked with cross-functional teams. This role requires strong interdepartmental communication, so illustrating your ability to build relationships will be key.
We think you need these skills to ace Online Content Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and digital marketing, particularly focusing on eCRM and integrated online campaigns. Use specific examples that demonstrate your storytelling ability and strategic thinking.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for smoke-free products and your understanding of the role. Emphasise your experience in building collaborative relationships and your ability to thrive in complex environments.
Showcase Your Creativity: Include examples of past campaigns or projects where you successfully created engaging content across multiple channels. Highlight your skills in narrative building and how they contributed to consumer engagement.
Proofread and Edit: Before submitting your application, carefully proofread all documents to ensure there are no errors. A polished application reflects your attention to detail and professionalism, which is crucial for the Online Content Lead position.
How to prepare for a job interview at ManpowerGroup
✨Showcase Your Storytelling Skills
As an Online Content Lead, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles. Be ready to discuss how these stories engaged consumers and drove results.
✨Demonstrate Your eCRM Expertise
Highlight your experience with eCRM channels during the interview. Discuss specific campaigns you've worked on, the strategies you employed, and the outcomes achieved. This will show your potential employer that you understand the nuances of digital marketing.
✨Emphasise Collaboration
This role requires working with cross-functional teams. Be prepared to share examples of how you've successfully collaborated with different departments in the past. Highlight your ability to build relationships and navigate complex environments.
✨Prepare for Ambiguity
Given the dynamic nature of the role, demonstrate your comfort with ambiguity. Share experiences where you've thrived in uncertain situations, showcasing your strategic thinking and adaptability.
