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- Tasks: Lead sales and marketing strategies for EMEA, driving revenue and building industry relationships.
- Company: Join Lonely Planet, a renowned guidebook publisher with over 50 years of travel content expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creative marketing initiatives.
- Why this job: Be part of a passionate team shaping the future of travel publishing in a high-performance culture.
- Qualifications: 10 years in senior sales & marketing roles, with a strong grasp of book retail and marketing campaigns.
- Other info: Ideal for those who are analytical, creative, and love travel.
The predicted salary is between 48000 - 72000 £ per year.
Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.
We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.
What You’ll Do:
- Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
- Build strong, professional relationships with key retail, distribution partners and customers
- Actively manage our 3rd party distributor relationships across the UK and EMEA
- Manage a small team of internal sales managers and an external contracted sales force
- Regularly manage partner performance against agreed objectives with timely reviews
- Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
- Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
- Careful data management to ensure orders are being met and returns minimised
- Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
- As a senior leader, work to improve processes, ideas and efficiency throughout our Publishing business
What We’re Looking For:
- 10 years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
- Deep understanding of book retail - both physical and online
- Direct experience with the creation and delivery of marketing campaigns
- Master of cross-functional communications, with experience interfacing with a mix of internal and external teams
- Confident public speaker who can persuasively express the opportunity and develop a narrative using data
- Conversant in industry specific tools including, but not limited to, ONIX
- Consultative and curious, with a learning mindset
- At your best in a high performance culture
- Both analytical and creative
- Passionate about travel and travel publishing
Director of Sales & Marketing, EMEA employer: Lonely Planet
Contact Detail:
Lonely Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales & Marketing, EMEA
✨Tip Number 1
Network actively within the publishing industry, especially focusing on EMEA. Attend industry events, webinars, and conferences to meet key players and establish connections that could lead to opportunities at Lonely Planet.
✨Tip Number 2
Familiarise yourself with Lonely Planet's current marketing strategies and sales performance. Understanding their approach will allow you to propose innovative ideas that align with their goals during interviews or networking conversations.
✨Tip Number 3
Showcase your experience in managing teams and cross-functional communications. Prepare examples of how you've successfully led teams and collaborated with various departments to achieve sales targets and marketing objectives.
✨Tip Number 4
Stay updated on market trends and consumer behaviour in the travel publishing sector. Being knowledgeable about current trends will not only help you in discussions but also demonstrate your passion for the industry and your proactive approach.
We think you need these skills to ace Director of Sales & Marketing, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in sales and marketing within the publishing industry. Focus on achievements that demonstrate your ability to hit revenue targets and implement successful marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how your background aligns with Lonely Planet's mission. Mention specific examples of how you've built strong relationships in the industry and driven growth strategies.
Showcase Your Leadership Skills: Since this role involves managing a team, emphasise your leadership experience. Provide examples of how you've successfully led teams, managed performance, and improved processes in previous roles.
Highlight Industry Knowledge: Demonstrate your understanding of the book retail landscape, both physical and online. Mention any specific tools or methodologies you are familiar with, such as ONIX, and how they can benefit the role.
How to prepare for a job interview at Lonely Planet
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of the publishing industry, especially in relation to sales and marketing. Be prepared to discuss current trends, challenges, and opportunities within the EMEA market, as well as how you can leverage this knowledge to drive growth for Lonely Planet.
✨Highlight Your Relationship-Building Skills
Since the role requires building strong relationships with key partners, come equipped with examples of how you've successfully managed partnerships in the past. Discuss specific strategies you've used to strengthen these relationships and how they contributed to achieving sales targets.
✨Prepare for Data-Driven Discussions
As a candidate for a senior position, you should be ready to talk about how you've used data to inform your marketing strategies. Bring examples of how you've analysed market intelligence to drive product development or improve sales performance, and be prepared to discuss the tools you used, like ONIX.
✨Demonstrate Your Creative Campaign Experience
The role involves implementing creative marketing campaigns, so be ready to share your past experiences in this area. Discuss specific campaigns you've led, the creative processes behind them, and the results achieved. This will show your ability to think outside the box while still delivering on revenue goals.
