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For Companies At a Glance
- Tasks: Lead sales and marketing strategies for EMEA, driving revenue and building industry relationships.
- Company: Join Lonely Planet, a renowned guidebook publisher with over 50 years of travel expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a legacy brand, shaping the future of travel content and making an impact.
- Qualifications: 10+ years in senior sales/marketing roles, with a strong grasp of book retail and marketing campaigns.
- Other info: Ideal for passionate individuals eager to innovate in the travel publishing industry.
The predicted salary is between 43200 - 72000 £ per year.
Lonely Planet, the world’s leading guidebook publisher, is looking for a Director of Sales & Marketing to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.
We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.
What You’ll Do:
- Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
- Build strong, professional relationships with key retail, distribution partners and customers
- Actively manage our 3rd party distributor relationships across the UK and EMEA
- Manage a small team of internal sales managers and an external contracted sales force
- Regularly manage partner performance against agreed objectives with timely reviews
- Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
- Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
- Careful data management to ensure orders are being met and returns minimised
- Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
- As a senior leader, work to improve processes, ideas and efficiency throughout our Publishing business
What We’re Looking For:
- 10+ years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
- Deep understanding of book retail - both physical and online
- Direct experience with the creation and delivery of marketing campaigns
- Master of cross-functional communications, with experience interfacing with a mix of internal and external teams
- Confident public speaker who can persuasively express the opportunity and develop a narrative using data
- Conversant in industry specific tools including, but not limited to, ONIX
- Consultative and curious, with a learning mindset
- At your best in a high performance culture
- Both analytical and creative
- Passionate about travel and travel publishing
Contact Detail:
Lonely Planet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales & Marketing, EMEA
✨Tip Number 1
Network actively within the publishing industry, especially focusing on EMEA. Attend industry events, webinars, and conferences to meet key players and establish connections that could lead to opportunities at Lonely Planet.
✨Tip Number 2
Familiarise yourself with Lonely Planet's current marketing strategies and sales performance. Understanding their approach will allow you to propose innovative ideas that align with their goals during interviews.
✨Tip Number 3
Showcase your experience in managing teams and partnerships effectively. Prepare examples of how you've successfully led teams or collaborated with external partners to achieve sales targets in previous roles.
✨Tip Number 4
Stay updated on market trends and consumer behaviour in the travel and publishing sectors. Being able to discuss recent developments and how they impact sales strategies will demonstrate your expertise and passion for the industry.
We think you need these skills to ace Director of Sales & Marketing, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of experience in sales and marketing within the publishing industry. Emphasise any specific achievements related to revenue growth and successful marketing campaigns, particularly in the UK or EMEA.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and travel publishing. Discuss how your background aligns with Lonely Planet's goals and how you can contribute to their growth strategy. Use specific examples to illustrate your points.
Showcase Your Network: Mention your connections within the book industry in your application. Highlight any relationships with key retail and distribution partners that could benefit Lonely Planet, demonstrating your ability to open new doors and build networks.
Demonstrate Analytical Skills: Provide examples of how you've used data to drive marketing initiatives and improve sales performance. Mention any experience with industry-specific tools like ONIX, as this will show your familiarity with the publishing landscape.
How to prepare for a job interview at Lonely Planet
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of the publishing industry, especially in relation to sales and marketing. Be prepared to discuss current trends, challenges, and opportunities within the EMEA market, as well as how you can leverage this knowledge to drive growth for Lonely Planet.
✨Highlight Your Network
Since the role requires building strong relationships, be ready to talk about your existing connections within the book industry. Share specific examples of how you've successfully opened doors or reconfigured sales relationships in the past, showcasing your ability to network effectively.
✨Prepare for Data-Driven Discussions
As a candidate for a senior position, you should be comfortable discussing data management and market intelligence. Prepare to explain how you've used data to inform marketing strategies or improve sales performance, and be ready to present any relevant metrics from your previous roles.
✨Demonstrate Leadership Skills
This role involves managing a small team, so it's crucial to convey your leadership style and experience. Be prepared to share examples of how you've led teams to achieve targets, fostered collaboration, and improved processes in previous positions.
