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- Tasks: Join a global B2B agency as a Senior Planner, crafting impactful marketing strategies.
- Company: A leading B2B agency with a strong global presence and innovative campaigns.
- Benefits: Enjoy flexible working with 2 days in London and competitive salary plus perks.
- Why this job: Be part of a dynamic team driving demand and making a real impact in the industry.
- Qualifications: Experience in B2B marketing is essential; strategic thinking and data analysis skills are a must.
- Other info: Collaborate with top-tier clients and enhance your career in a vibrant work environment.
The predicted salary is between 65000 - 70000 £ per year.
Superb opportunity for a Go-to-market Planner to join a leading B2B agency with a global outreach. You'd be working on campaigns spanning EMEA and NAM to deliver integrated programs and solutions that drive demand and create impact, whilst offering top-tier strategy and planning support.
Key Responsibilities:
- Act as a strategic partner, crafting insight-driven solutions across the marketing funnel.
- Develop multi-channel programs that align content, media, ABM, and digital to enhance engagement and demand.
- Create audience segmentation, buyer personas, and journey maps based on industry, role, and behaviour.
- Leverage data, research, and analytics to optimize marketing programs, generate insights, and measure impact.
- Utilize performance data, intent signals, and market insights to refine targeting, messaging, and channel selection.
- Ensure GTM plans align with marketing KPIs and sales enablement goals, bridging sales and marketing efforts.
- Enhance data-driven decision-making in media and other marketing functions to track full-funnel performance.
- Build partnerships with publishers, tech vendors, and external stakeholders to improve outcomes.
- Collaborate with Account and Growth teams on client acquisition and expansion strategies.
Experience in the B2B realm is crucial. 2 days a week in London, paying between £65k - £70k, various other perks. Would be great to discuss in more detail.
Senior Planner employer: Stonor Recruitment
Contact Detail:
Stonor Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Planner
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and go-to-market strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the B2B space, especially those who have experience in planning and strategy roles. Attend industry events or webinars to make connections that could lead to referrals or insider information about the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data and analytics to drive marketing decisions in your previous roles. Being able to articulate your impact on campaigns will set you apart from other candidates.
✨Tip Number 4
Research StudySmarter and our approach to B2B marketing. Understanding our values and how we operate will help you tailor your discussions and demonstrate your genuine interest in joining our team.
We think you need these skills to ace Senior Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and planning. Focus on specific campaigns you've worked on, especially those that demonstrate your ability to drive demand and create impact.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic thinking and how you've successfully developed multi-channel programmes. Mention your experience with audience segmentation and data-driven decision-making to align with the job requirements.
Showcase Relevant Skills: Highlight skills that are crucial for the role, such as data analysis, campaign optimisation, and collaboration with cross-functional teams. Use specific examples to illustrate how you've leveraged these skills in past roles.
Research the Company: Familiarise yourself with the agency's recent campaigns and their approach to B2B marketing. This knowledge will help you tailor your application and demonstrate your genuine interest in the role during the application process.
How to prepare for a job interview at Stonor Recruitment
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in the B2B sector. Discuss specific campaigns you've worked on and how they drove demand and engagement, as this role heavily relies on understanding the nuances of B2B marketing.
✨Demonstrate Strategic Thinking
Prepare to discuss how you approach strategic planning. Be ready to share examples of how you've crafted insight-driven solutions and developed multi-channel programmes that align with marketing KPIs and sales goals.
✨Familiarise Yourself with Data Analytics
Since leveraging data is key for this role, brush up on your knowledge of analytics tools and methodologies. Be prepared to explain how you've used data to optimise marketing programmes and measure their impact in past roles.
✨Prepare Questions About Collaboration
This position involves working closely with various teams, so think of insightful questions about collaboration. Ask how the agency fosters teamwork between Account and Growth teams, and how they ensure alignment between sales and marketing efforts.
