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For Companies At a Glance
- Tasks: Lead sales strategies for conferences and events, driving revenue and building client relationships.
- Company: Join a market-leading entertainment company with an exciting international presence.
- Benefits: Enjoy a vibrant office environment 4 days a week and opportunities for professional growth.
- Why this job: Be part of a dynamic team, make an impact, and work in a fun, friendly atmosphere.
- Qualifications: Experience in event management or corporate hospitality, with a proven track record in sales.
- Other info: Opportunity to attend industry events and showcase your skills in a supportive environment.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a market-leading household name within the entertainment space.
With an international presence and an exciting business plan – this is a brilliant time to join the company and be part of the journey.
They are seeking a dynamic and experienced Sales Manager with big ideas and big ambition!
Please note the role is based in White City – 4 days a week in their lovely, bright, fun and friendly office.
KEY ACCOUNTABILTIES
Evaluate and deliver business opportunities and results
- Implement the Sales Strategy to drive Conferences and Events
- Work with the National Conferencing and Corporate Sales Manager to agree targets and KPI’s
- Determine if enquiries are profitable and a good business mix for the relevant Venue
- Build understanding of each prospects company, their conferencing requirements, decision making process, criteria and timescales
- Deliver against revenue targets and within budget
- Complete an agreed number of proactive sales appointments each week including in person presentations/pitches to agencies
Generate new revenue and maximise existing relationships
- Create, develop and maintain a new business pipeline, with new leads and prospects, appointments.
- Develop relationships with key local corporate bookers and agencies
- Proactively identify and develop new business via cold calling and networking
- Establish the venues conferencing & event space in the local market
- Secure additional business with existing customers either proactively or in response to enquiries
- Work closely with the onsite cinema teams to deliver, show rounds and events
- Hold site visits and fam (familiarisation) trips at the venue as required
- Act as the interface between internal teams and the customer to ensure smooth communication throughout the sales process
- When required create and tailor new business proposals for clients ensuring that they are fit for purpose and in line with company guidelines
- When required attend tradeshows and industry events
- Work with National Conference and Events Manager to organise client showcases
Managing, monitoring and reporting
- Complete template documentation to capture and record requirements of potential opportunities
- Record and continually update conversations and written communications regarding new or incremental business in the Hubspot platform with follow up actions
- Keep information up to date on business pipeline to show growth and development of key business areas and clients
- Produce sales activity reports as required
- Attend monthly team meetings updating on business growth by territory and Venue performance
- Work closely with the on-property team and relevant head office teams to manage enquiries, Proposals and Contracts
- Fully evaluate feedback from clients and cinema teams in order to develop and implement clear action plans to achieve continued business success
THE PERSON
Technical Knowledge & Experience
Essential
- Experience within the Conferencing, Event Management or Corporate Hospitality industries and a good understanding of the requirements of Corporate Customers
- Significant track record of new business and Account Management focused sales within a regional role
- Experience of generating £1m revenue on a yearly basis
- Proven commercial track record with extensive experience in new account acquisition and management
- Knowledge and experience of the Request for Proposal process (RFP)
- Familiarity with C&E, and corporate sales strategies
- Great network within the hospitality industry
- Experience of successfully nurturing relationships from the beginning
Desirable
- Experience in selling Venue conference and event space
- Experience of using Hubspot
Sales Manager employer: Boffin Recruitment
Contact Detail:
Boffin Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Make sure to leverage your existing network within the hospitality industry. Reach out to former colleagues or contacts who may have insights into the company or the role. Personal connections can often lead to valuable referrals.
✨Tip Number 2
Familiarize yourself with the latest trends in conferencing and event management. Being knowledgeable about current industry standards and innovations will help you stand out during interviews and discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully generated new business and managed accounts in the past. Highlighting measurable achievements, like revenue targets met, will demonstrate your capability for this role.
✨Tip Number 4
Consider attending industry events or tradeshows where you might meet representatives from the company. Networking in person can create a lasting impression and show your enthusiasm for the role.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the Conferencing, Event Management, or Corporate Hospitality industries. Emphasize your track record in new business acquisition and account management, especially any relevant achievements related to generating significant revenue.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the key accountabilities listed in the job description, particularly your ability to deliver against revenue targets and build relationships with corporate clients.
Showcase Relevant Experience: When detailing your work experience, focus on specific examples that demonstrate your success in managing accounts and generating new business. Include metrics where possible, such as revenue generated or number of successful pitches.
Highlight Your Network: Mention your connections within the hospitality industry and any relevant networks you have developed. This can be a strong selling point, showing that you have the potential to bring in new business through established relationships.
How to prepare for a job interview at Boffin Recruitment
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the conferencing, event management, and corporate hospitality industries. Be prepared to discuss specific trends and challenges in these areas, as well as how they relate to the company's goals.
✨Prepare for Revenue Discussions
Since the role involves generating significant revenue, come ready to discuss your past achievements. Highlight specific examples where you successfully generated new business or exceeded sales targets, ideally with figures to back up your claims.
✨Understand the Sales Strategy
Familiarize yourself with the company's sales strategy and be ready to discuss how you would implement it. Think about how you can align your approach with their existing plans and what innovative ideas you could bring to the table.
✨Build Rapport with the Interviewers
Given the importance of relationship-building in this role, focus on establishing a connection with your interviewers. Use active listening and engage them in conversation about their experiences and insights within the industry.
