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- Tasks: Lead B2B marketing campaigns, manage content, and collaborate with teams to drive growth.
- Company: Join a UK-based digital service supporting unpaid carers with resources and community.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional development.
- Why this job: Be part of a mission-driven company that values creativity and innovation in marketing.
- Qualifications: Proven B2B marketing experience, strong collaboration skills, and tech-savvy mindset required.
- Other info: This is a maternity cover role for 12 months, offering a chance to make an impact.
The predicted salary is between 32000 - 42000 £ per year.
My client is a UK-based digital service that connects with and provides unpaid carers with resources, coaching, and community support, assisting both individuals and organisations.
As the B2B Marketing Manager, your responsibilities will include:
- Plan and manage the B2B marketing calendar
- Support and deliver multi-channel content campaigns (e.g. white papers, articles, email, podcasts)
- Collaborate with sales and product teams to create assets that support the sales journey
- Lead on account-based marketing and event coordination (webinars, conferences, trade shows)
- Use CRM tools (e.g. HubSpot) to track pipeline activity and campaign performance
- Work with leadership to amplify brand presence and drive growth
- Coordinate PR initiatives and award submissions
- Own B2B website content and marketing materials
- Ensure brand consistency across all B2B communications
- Conduct market and competitor research to identify new opportunities
- Engage with key stakeholder groups (e.g. public sector contacts) through targeted outreach
- Manage B2B marketing budget and track spend
You:
- Proven track record in planning and delivering effective B2B marketing campaigns
- Strong collaborator and project manager with excellent attention to detail
- Creative thinker with a flair for using tech in innovative ways
- Confident using a range of modern productivity tools (e.g. Slack, Trello, Airtable, G Suite, Canva)
- Experience managing lead pipelines via CRM tools (e.g. HubSpot or similar)
- Comfortable analysing data and reporting on campaign performance
- Background in developing original B2B strategies and content
- Familiar with Google Analytics and email marketing platforms (HubSpot experience a bonus)
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
B2B Marketing Manager employer: Sphere Digital Recruitment Group
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the digital space. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing field. Attend relevant webinars, conferences, or local meetups to connect with others and gain insights into what companies like ours are looking for in a candidate.
✨Tip Number 3
Showcase your experience with CRM tools, particularly HubSpot, by preparing examples of how you've used them to track campaign performance and manage lead pipelines. This practical knowledge can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific B2B marketing campaigns you've managed in the past. Highlight your role in planning, execution, and results, as this demonstrates your hands-on experience and ability to drive success in similar projects.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing. Focus on your achievements in planning and delivering campaigns, as well as your familiarity with CRM tools like HubSpot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of past projects where you successfully collaborated with sales and product teams.
Showcase Your Skills: In your application, emphasise your project management skills and attention to detail. Highlight any experience with modern productivity tools and your ability to analyse data for campaign performance.
Research the Company: Familiarise yourself with the company's mission and values. Understanding their focus on supporting unpaid carers will help you align your application with their goals and demonstrate your genuine interest.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your B2B Marketing Experience
Be prepared to discuss specific B2B marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your proven track record and ability to deliver effective marketing solutions.
✨Familiarise Yourself with Their Brand
Research the company's mission, values, and current marketing initiatives. Understanding their brand will allow you to tailor your responses and show how your skills can align with their goals, especially in amplifying brand presence.
✨Prepare for Collaboration Questions
Since the role involves working closely with sales and product teams, be ready to discuss your experience in collaboration. Share examples of how you've successfully worked with cross-functional teams to achieve common objectives.
✨Demonstrate Analytical Skills
The job requires comfort with data analysis and reporting on campaign performance. Be prepared to discuss how you've used analytics tools like Google Analytics or CRM systems to track and improve marketing efforts, showcasing your ability to make data-driven decisions.
