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- Tasks: Lead exciting B2B marketing campaigns and drive lead generation strategies.
- Company: Join a dynamic AdTech company focused on innovative marketing solutions.
- Benefits: Enjoy a hybrid work model and competitive salary of £60,000.
- Why this job: Perfect for ambitious marketers aiming for leadership roles in a fast-paced environment.
- Qualifications: 5+ years in B2B marketing, preferably in martech or adtech, with a relevant degree.
- Other info: Opportunity to collaborate with sales teams and external partners for impactful results.
The predicted salary is between 42000 - 84000 £ per year.
To support their ongoing growth, our client is looking for a Senior Marketing Manager. This pivotal role will bridge commercial operations, product development, and external partnerships. It’s an ideal opportunity for an ambitious and hands-on marketing professional looking to progress toward a Marketing Director role with future team leadership responsibilities.
As the Marketing Manager you will:
- Develop and execute multi-channel B2B marketing campaigns (email, content, digital, events, paid media).
- Own the lead generation funnel: attract, nurture, and convert prospects through data-driven strategies.
- Collaborate closely with the sales team to align on messaging, targets, and campaign success metrics.
- Produce high-quality marketing materials including case studies, whitepapers, landing pages, and presentations.
- Analyse campaign performance and customer insights to inform strategy and optimise results.
- Manage relationships with external agencies and freelancers as needed.
You will need the following skillsets:
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years of B2B marketing experience, ideally within martech, adtech, or market research sectors.
- Proven expertise in product marketing, event planning, PR, sales enablement materials, and SEO/website initiatives.
- Strong track record of collaborating with external vendors across LinkedIn advertising, public relations, events, and go-to-market content.
- Skilled in budget management and measuring return on investment (ROI).
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Network with professionals in the AdTech and MarTech industries. Attend relevant events, webinars, or conferences to meet potential colleagues and learn about the latest trends. This can help you gain insights into what companies are looking for and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in B2B marketing, especially those related to lead generation and campaign analytics. Being well-versed in these can set you apart during interviews and show your commitment to staying current in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your role in developing strategies, collaborating with sales teams, and measuring ROI. This will demonstrate your hands-on experience and ability to drive results.
✨Tip Number 4
Research the company thoroughly before your interview. Understand their products, target audience, and recent marketing initiatives. This knowledge will allow you to tailor your responses and show how your skills align with their goals.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in AdTech or MarTech. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and how your skills align with the role. Mention your experience with lead generation and collaboration with sales teams, as these are key aspects of the job.
Showcase Relevant Skills: Emphasise your skills in data-driven strategies, campaign analysis, and relationship management with external agencies. Provide concrete examples of how you've successfully executed multi-channel marketing campaigns.
Highlight Educational Background: Include your degree in Marketing, Business, or a related field prominently in your application. If you have any additional certifications or training relevant to B2B marketing, be sure to mention those as well.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your AdTech Experience
Make sure to highlight your previous experience in AdTech or MarTech during the interview. Be prepared to discuss specific campaigns you've worked on and the results they achieved, as this will demonstrate your expertise in the field.
✨Prepare for Data-Driven Discussions
Since the role involves data-driven strategies, be ready to talk about how you've used data to inform your marketing decisions. Bring examples of how you've analysed campaign performance and customer insights to optimise results.
✨Emphasise Collaboration Skills
This position requires close collaboration with sales teams and external partners. Prepare examples that showcase your ability to work effectively with others, aligning messaging and targets to achieve campaign success.
✨Demonstrate Your Creative Side
As a B2B Marketing Manager, you'll need to produce high-quality marketing materials. Bring samples of your work, such as case studies or presentations, to illustrate your creativity and attention to detail in producing compelling content.
