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For Companies At a Glance
- Tasks: Lead the CRM loyalty programme to enhance customer engagement and drive revenue.
- Company: Join a fast-growing business in the Leisure & Hospitality sector with a strong reputation.
- Benefits: Enjoy exposure to senior leadership and the chance to work on exciting digital projects.
- Why this job: Be part of a dynamic team focused on innovation and customer experience in a thriving industry.
- Qualifications: Minimum 2 years in CRM with proven success in achieving commercial goals.
- Other info: Opportunity to collaborate with multiple stakeholders and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
Consumer Additions are partnering with a well-backed and fast growth business in the Leisure & Hospitality space, to recruit a CRM Manager to their team. This role will work within a small team with senior leadership exposure, to own the app driven loyalty programme focused on driving customer engagement, footfall, and revenue. A strategic and data driven role, ideally suited for someone working with apps and passionate about product, either through online or bricks and mortar.
Job Duties:
- Drive CRM & Loyalty Strategy by setting and executing a data-led CRM plan aligned with commercial goals.
- Leverage Customer Insights by analysing member base to boost engagement, retention, and revenue.
- Optimise Campaigns by tracking performance, report key KPIs, and refine strategies for maximum impact.
- Create Engaging Content through email design, copywriting, and personalised offers to drive footfall.
- Continuously improve user experience and remove barriers to use for Loyalty & App Performance.
- Run targeted campaigns to grow new customer bases in new locations.
- Align CRM, app, website, and in-store content with marketing efforts.
Personal requirements:
- Min 2 years working in CRM and a track record of having delivered commercial goals through loyalty.
- Experience in managing digital projects (e.g. app creation), with the ability to put strategy into action.
- Confident in managing multiple senior stakeholders with clear articulation of your ideas.
- A relentless desire to improve KPIs against targets, using data to guide decisions and optimise tactics.
- Entrepreneurial mindset, proactive and resourceful.
- Excellent collaborator, communicator, and team player.
CRM Loyalty Manager employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially within the leisure and hospitality sector. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals already working in CRM roles or related fields. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights and possibly lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive engagement and improve KPIs in previous roles. Having concrete metrics and outcomes ready will showcase your ability to deliver results and align with the company's commercial goals.
✨Tip Number 4
Demonstrate your understanding of app-driven loyalty strategies by researching successful case studies. Be ready to share innovative ideas on how to enhance user experience and boost customer retention through effective campaign management.
We think you need these skills to ace CRM Loyalty Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Loyalty Manager position. Tailor your application to highlight your relevant experience in CRM and loyalty strategies.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in managing digital projects, particularly app creation. Provide specific examples of how you've driven commercial goals through loyalty programmes.
Showcase Data-Driven Skills: Since this role is data-driven, include examples of how you've used data to inform your decisions and optimise campaigns. Mention any tools or methodologies you are familiar with that relate to data analysis.
Craft Engaging Content: When writing your cover letter, focus on your ability to create engaging content. Share examples of successful email campaigns or personalised offers you've developed that drove customer engagement and footfall.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Data-Driven Mindset
Since this role is heavily focused on data, be prepared to discuss specific examples of how you've used data to drive CRM strategies in the past. Highlight any tools or methodologies you’ve employed to analyse customer insights and improve engagement.
✨Demonstrate Your Campaign Optimisation Skills
Be ready to talk about your experience in tracking campaign performance. Discuss how you've reported on key KPIs and refined strategies based on results. This will show your potential employer that you can adapt and optimise for maximum impact.
✨Prepare Engaging Content Examples
As content creation is a key part of this role, bring examples of email designs, copywriting, or personalised offers you've created. This will help illustrate your creativity and ability to engage customers effectively.
✨Exhibit Your Stakeholder Management Experience
Given the need to manage multiple senior stakeholders, prepare to share experiences where you've successfully communicated your ideas and collaborated with others. This will demonstrate your ability to work within a team and align various interests towards common goals.
