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- Tasks: Lead the CRM loyalty programme to enhance customer engagement and drive revenue.
- Company: Join a fast-growing business in the Leisure & Hospitality sector with a strong reputation.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and senior leadership exposure.
- Why this job: Be part of a strategic role that combines data analysis with creative content creation.
- Qualifications: Minimum 2 years in CRM, with experience in digital project management and stakeholder engagement.
- Other info: Ideal for those passionate about apps and eager to make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
Consumer Additions are partnering with a well-backed and fast growth business in the Leisure & Hospitality space, to recruit a CRM Manager to their team. This role will work within a small team with senior leadership exposure, to own the app driven loyalty programme focused on driving customer engagement, footfall, and revenue. A strategic and data driven role, ideally suited for someone working with apps and passionate about product, either through online or bricks and mortar.
Job Duties:
- Drive CRM & Loyalty Strategy by setting and executing a data-led CRM plan aligned with commercial goals.
- Leverage Customer Insights by analysing member base to boost engagement, retention, and revenue.
- Optimise Campaigns by tracking performance, report key KPIs, and refine strategies for maximum impact.
- Create Engaging Content through email design, copywriting, and personalised offers to drive footfall.
- Continuously improve user experience and remove barriers to use for Loyalty & App Performance.
- Run targeted campaigns to grow new customer bases in new locations.
- Align CRM, app, website, and in-store content with marketing efforts.
Personal requirements:
- Min 2 years working in CRM and a track record of having delivered commercial goals through loyalty.
- Experience in managing digital projects (e.g. app creation), with the ability to put strategy into action.
- Confident in managing multiple senior stakeholders with clear articulation of your ideas.
- A relentless desire to improve KPIs against targets, using data to guide decisions and optimise tactics.
- Entrepreneurial mindset, proactive and resourceful.
- Excellent collaborator, communicator, and team player.
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially within the leisure and hospitality sector. This knowledge will help you speak confidently about how you can contribute to our app-driven loyalty programme during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive customer engagement and improve KPIs in your previous roles. Being able to articulate your successes will demonstrate your strategic mindset and data-driven approach.
✨Tip Number 3
Showcase your experience with digital projects, particularly app creation or management. Highlight any relevant projects where you successfully implemented strategies that led to increased user engagement or revenue.
✨Tip Number 4
Network with professionals in the CRM and loyalty space, especially those who have experience in the leisure and hospitality industry. Engaging with others in the field can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace CRM Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and loyalty programmes. Focus on specific achievements that demonstrate your ability to drive customer engagement and revenue, particularly through app-driven strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the leisure and hospitality industry. Discuss how your entrepreneurial mindset and data-driven approach can contribute to the company's CRM and loyalty strategy.
Showcase Relevant Skills: Emphasise your skills in managing digital projects and your experience with app creation. Provide examples of how you've successfully collaborated with senior stakeholders and improved KPIs in previous roles.
Highlight Data-Driven Decisions: Illustrate your ability to analyse customer insights and optimise campaigns. Use specific metrics or KPIs from past experiences to demonstrate how your data-led approach has led to successful outcomes.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your Data Skills
As a CRM Loyalty Manager, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data to drive customer engagement and improve KPIs in previous roles.
✨Prepare for Stakeholder Management
This role involves working with senior leadership, so it's crucial to articulate your ideas clearly. Think of instances where you've successfully managed multiple stakeholders and be ready to share those experiences during the interview.
✨Demonstrate Your Campaign Optimisation Experience
Be ready to talk about how you've tracked campaign performance in the past. Discuss the key KPIs you focused on and how you refined strategies based on your findings to maximise impact.
✨Highlight Your Content Creation Skills
Since creating engaging content is part of the job, prepare examples of email designs or personalised offers you've crafted. Show how your content has driven footfall and engagement in previous campaigns.
