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- Tasks: Lead global travel retail strategy and expand brand presence in the Middle East and Asia.
- Company: Join a premium Irish whiskey brand with ambitious global expansion plans.
- Benefits: Enjoy a competitive salary, flexible package, and opportunities for international travel.
- Why this job: Be part of a high-growth brand, driving visibility and success in exciting international markets.
- Qualifications: 5+ years in global travel retail or premium spirits sales; strong commercial acumen required.
- Other info: This role offers extensive travel and the chance to represent a renowned whiskey brand.
The predicted salary is between 60000 - 84000 £ per year.
We are representing a premium Irish whiskey brand with ambitious global expansion plans. As they continue to grow, they are seeking an experienced Global Travel Retail Manager to lead their strategy across duty-free, airport retail, airline, cruise, and border shop channels, prioritising market development in the Middle East and Asia.
The Opportunity: This is a strategic role for a commercially driven spirits professional with global travel retail expertise and regional market experience in the Middle East and Asia. The successful candidate will take ownership of expanding brand presence, increasing sales, and building relationships with key distributors, retailers, and operators across travel retail and domestic markets.
Key Responsibilities:
- Global Travel Retail Strategy: Develop and implement commercial strategies to drive sales across duty-free, airports, airlines, and cruise sectors.
- Partner Management: Build and maintain strong relationships with travel retail buyers and key stakeholders.
- Market Expansion: Establish and execute a growth plan for the Middle East and Asia, identifying key distributors and retail partners.
- Brand Activation: Lead marketing campaigns, promotional activities, and merchandising strategies to enhance visibility in key international locations.
- Sales & Commercial Performance: Negotiate contracts, manage P&L, and track market trends to optimise brand success.
- Industry Representation: Act as a brand ambassador at major trade events and networking opportunities.
Ideal Candidate:
- 5+ years’ experience in global travel retail and/or premium spirits sales.
- Strong commercial acumen with experience in negotiations, P&L management, and distributor partnerships.
- Proven track record in duty-free and high-traffic airport retail.
- Experience in Middle East & Asian markets is highly desirable.
- Self-starter mindset, able to work independently and adapt to diverse cultural environments.
- Passion for Irish whiskey and premium spirits, with the ability to tell a compelling brand story.
- Willingness to travel extensively across global and regional markets.
This is a rare opportunity to take a high-growth whiskey brand to key international markets, driving visibility and commercial success across global travel retail and beyond.
Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered for this vacancy.
Contact:
- Call: 020 7871 8000
- Email: Kayleigh.norcross@advocate-group.co.uk
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Global Travel Retail Manager employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Travel Retail Manager
✨Tip Number 1
Network with professionals in the global travel retail and premium spirits sectors. Attend industry events, trade shows, and conferences where you can meet key players and learn about the latest trends in the Middle East and Asia.
✨Tip Number 2
Research the specific markets in the Middle East and Asia that are relevant to the role. Understand the cultural nuances, consumer preferences, and competitive landscape to demonstrate your market knowledge during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in expanding brand presence and driving sales in travel retail. Be ready to share specific examples of how you've built relationships with distributors and retailers in high-traffic environments.
✨Tip Number 4
Show your passion for Irish whiskey and premium spirits by staying updated on industry news and trends. This will help you articulate a compelling brand story and connect with the company's vision during your discussions.
We think you need these skills to ace Global Travel Retail Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global travel retail and premium spirits sales. Emphasise your achievements in market expansion, partner management, and brand activation, particularly in the Middle East and Asia.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Irish whiskey and your understanding of the travel retail landscape. Mention specific strategies you would implement to drive sales and enhance brand visibility in the targeted regions.
Highlight Relevant Experience: In your application, clearly outline your 5+ years of experience in global travel retail. Provide examples of successful negotiations, P&L management, and your ability to build relationships with key stakeholders in the industry.
Showcase Cultural Adaptability: Demonstrate your self-starter mindset and ability to adapt to diverse cultural environments. Include examples of how you've successfully navigated different markets, especially in the Middle East and Asia, to strengthen your application.
How to prepare for a job interview at Advocate Group
✨Showcase Your Global Experience
Make sure to highlight your experience in global travel retail, especially in the Middle East and Asia. Discuss specific markets you've worked in and how you successfully navigated cultural differences to achieve results.
✨Demonstrate Commercial Acumen
Prepare to discuss your experience with P&L management and negotiations. Be ready to provide examples of how you've driven sales growth and built successful partnerships in previous roles.
✨Passion for the Product
Express your enthusiasm for Irish whiskey and premium spirits. Share stories that illustrate your passion and knowledge about the brand, as well as how you can effectively communicate its value to potential partners.
✨Prepare for Market-Specific Questions
Anticipate questions related to market expansion strategies in the Middle East and Asia. Research current trends and challenges in these regions, and be prepared to discuss how you would approach them in this role.
