Senior Marketing Manager

At CV-Library, our mission is to help the world to work. As a part of our continuous growth, we are searching for passionate and enthusiastic individuals who can help drive our vision forward, both in the UK and internationally. This is a prime opportunity to join a dynamic team as a Senior Marketing Manager. In this role, you will lead the marketing efforts across various channels and strategies, significantly impacting our brand presence and customer engagement. The Role This Senior Marketing Manager will be responsible for managing the team, of content, events and outbound marketeers. You will be responsible for developing and overseeing CV-Library's and Resume Library's overall marketing strategy, focusing on driving business growth and achieving marketing objectives through various channels and campaigns. Key Responsibilities: * Ensure ownership of delivery is clearly cascaded through the team * Plan, execute, and manage end-to-end marketing campaigns across ATL, digital, email, social media, events, and other relevant channels. * Optimise campaigns for maximum ROI, monitor performance, and make data-driven decisions to refine strategies and tactics. * Lead the development and execution of content strategies that support lead gen and sales conversion/retention, and candidate attraction and conversion across CVL and RL. * Manage the team to own the website copy (once we have ability to optimise) and ensure every page is working hard to support conversion of leads and candidate action. * Manage the content team and ensure the right prioritisation of effort to meet the business needs and that all content output is deliberate and purposeful. * Influence the design team to ensure high quality, engaging creatives that support lead gen and candidate acquisition objectives. * Manage a team to drive lead generation efforts for CVL and RL using inbound and outbound tactics, ensuring a steady stream of high-quality leads for the sales team. * Optimise lead generation efforts across multiple channels – email, digital marketing, event activation – measuring and enhancing the effectiveness and conversion rates throughout. * Design and implement lead nurturing programs to convert prospects into qualified leads and customers. * Manage and grow the data pool of prospects to support that will enable us to drive lead generation, partnerships and sponsorship for the US, UK and rest of the world. * Explore opportunities to build brand awareness in UK, US and Ireland, including partner marketing, media partnerships and sponsorship. * Build strategy based on business strategy aligned to strategic sector focus. * Develop and maintain a robust event strategy – covering straight attendance, sponsorship, exhibiting and activation – with plan aligned to business objectives, ROI and budget. * Use insights from data to continuously improve marketing initiatives and drive results. Requirements * Leadership and people management. * Strategy design and Implementation – ability to develop and execute long-term and short-term marketing strategies. * Content development and brand management – Internal and External * B2B Lead Generation and outbound Marketing. * External brand strategy building and event planning internal and external * Data and analytics – able to make data driven decisions and analysing performance marking data-informed optimisations. * Setting and tracking KPI's for marketing success. * Budgeting resource allocation based on ROI an analysis. Benefits If we haven't already captured your interest and sparked your excitement at the prospect of joining us, then perhaps the below will: * 25 days annual leave, plus an additional day for your birthday * Regular team incentives and social events, including annual Christmas and Summer parties * Life Insurance and Company Pension * Employee Assistance Programme (Mental Health & Well-being support) * Great culture and work environment * Access to MediCash At CV-Library, we are a team. We welcome the best talent to work for us, irrespective of race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability (visible or non-visible)