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- Tasks: Join us as an iGaming SEO Specialist, optimising and growing web assets in the exciting sports betting industry.
- Company: Be part of a fast-growing company based in Stoke-On-Trent with a vibrant team culture.
- Benefits: Enjoy hybrid working, with office visits only every 2-3 weeks, plus competitive perks.
- Why this job: Dive into a dynamic role that combines creativity and analytics while making a real impact.
- Qualifications: Proven iGaming SEO experience, strong technical skills, and a passion for performance marketing required.
- Other info: Ideal for those who thrive in a competitive environment and love tackling challenges.
We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client. The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks.
We are searching for an iGaming SEO Specialist. The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets. The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.
We are looking for someone with a strong technical background in search engine optimisation. The role requires a comprehensive understanding of onsite and offsite ranking factors. The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content. The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.
Responsibilities:- Track, report and analyse website performance of ongoing campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitors
- Work with the development team to ensure SEO best practices are correctly implemented
- Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords.
- Manage projects utilising internal and external resources
- Proven iGaming SEO experience (Sports)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO
- Experience registering and setting up websites
- Experience working in highly competitive SERPs
- Execution of personal projects in the SEO space
iGaming SEO Specialist employer: MFK Recruitment
Contact Detail:
MFK Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land iGaming SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in iGaming SEO. Follow industry blogs, forums, and social media channels to stay updated on best practices and algorithm changes that could impact your strategies.
✨Tip Number 2
Network with professionals in the iGaming sector. Attend relevant webinars or local meetups to connect with others in the field, as personal recommendations can often lead to job opportunities.
✨Tip Number 3
Showcase your technical skills by working on personal projects or contributing to open-source SEO tools. This hands-on experience will not only enhance your knowledge but also demonstrate your passion for the field.
✨Tip Number 4
Prepare to discuss specific case studies during interviews. Be ready to explain how you've successfully optimised websites in the past, including the tools you used and the results achieved, to highlight your expertise.
We think you need these skills to ace iGaming SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your specific experience in iGaming SEO. Include relevant keywords from the job description, such as 'performance marketing', 'website analytics tools', and 'SEO best practices' to catch the employer's attention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the iGaming industry and your technical skills in SEO. Mention any personal projects or experiences that demonstrate your ability to optimise websites effectively.
Showcase Relevant Experience: In your application, provide examples of past projects where you successfully improved website performance. Use metrics to quantify your achievements, such as increased traffic or improved SERP rankings.
Highlight Technical Skills: Clearly outline your technical skills related to SEO, including your familiarity with tools like Google Analytics and AHREFS, as well as your knowledge of HTML, CSS, and JavaScript. This will show that you have the necessary background for the role.
How to prepare for a job interview at MFK Recruitment
✨Showcase Your iGaming Knowledge
Make sure to demonstrate your understanding of the iGaming industry during the interview. Discuss recent trends, challenges, and opportunities in sports betting SEO to show that you're not just familiar with SEO but also passionate about the niche.
✨Prepare for Technical Questions
Expect questions related to technical SEO, including website analytics tools and coding languages like HTML, CSS, and JavaScript. Brush up on these topics and be ready to explain how you've used them in past roles to optimise websites.
✨Bring Data-Driven Examples
Be prepared to discuss specific campaigns you've worked on, including metrics and results. Use data to illustrate how your strategies improved website performance, as this will highlight your analytical skills and effectiveness.
✨Demonstrate Strong Communication Skills
Since the role requires collaboration with various teams, emphasise your communication abilities. Share examples of how you've successfully worked with developers or marketing teams to implement SEO best practices and achieve common goals.
