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For Companies At a Glance
- Tasks: Lead product marketing strategies and drive innovative beauty launches.
- Company: Join Lisa Eldridge, a luxury makeup brand blending artistry with high-performance beauty.
- Benefits: Enjoy a hybrid work model with 4 days in-office and 1 day WFH.
- Why this job: Be part of a creative team shaping the future of luxury beauty products.
- Qualifications: 5+ years in product marketing within the beauty industry required.
- Other info: Opportunity to work closely with industry experts and influence product innovation.
The predicted salary is between 48000 - 72000 £ per year.
Location: London (Office 4 days in office one day WFH)
Reports To: Marketing Director
About the Brand
Lisa Eldridge is an artist-led luxury makeup and skincare brand dedicated to innovation, artistry, and high-performance beauty. Rooted in Lisa’s vision and built with her experience, our brand merges professional artistry with modern luxury to create high-quality products that deliver naturally enhanced skin and un-dupable colour. As we continue to expand, we are looking for a strategic and creative Product Marketing Manager to drive our product roadmap, market insights, and storytelling.
Role Overview
As Product Marketing Manager, you will be a key strategic driver in shaping our product innovation pipeline, identifying market opportunities, and developing go-to-market strategies. This role requires a blend of analytical skills, creativity, and deep industry knowledge to ensure our products resonate with consumers and maintain a competitive edge. You will be responsible for delivering insights, competitive analysis, trend forecasting, and product positioning to inform product development and marketing strategies. You will work with the NPD team to drive, inform and validate the calendar.
Key Responsibilities
- Product Strategy & Market Insights
- Conduct deep market research to identify emerging trends, consumer insights, and whitespace opportunities within luxury beauty (makeup & skincare).
- Analyse competitor positioning, pricing strategies, and category innovation to inform product development and launch strategies.
- Develop compelling business cases and product briefs for new innovations, ensuring they align with brand identity and business objectives.
- Work closely with the Product Development team to shape formulas, shades, and packaging with strong market relevance.
- Go-to-Market Strategy, Launch Planning & BAU
- Work with the NPD team to build calendar for launches and marketing team to calendar for franchise, category and product education - Deeper storytelling and repromotes.
- Work with the Marketing and Social team to develop go-to-market plans for new products and shade extensions, outlining positioning, messaging, and launch tactics.
- Work with the e-commerce & design team to ensure that all assets are created that are needed for launch and sustain to optimise conversion.
- Define core product messaging, unique selling points (USPs), and key benefits tailored to different audiences (B2C, retail partners, professional makeup artists).
- Collaborate with Creative, Digital, and Retail teams to develop assets, campaigns, and education materials that bring the product vision to life.
- Partner with Retail & Sales teams to ensure a seamless in-store and online launch experience, providing sales tools, training, and merchandising recommendations.
- Work with the marketing, e-commerce and social team on content refresh and re-promotes for existing product.
- Work with the e-commerce and CRP team for messaging for website for merchandising new and existing product to optimise up and cross sell.
- Trend & Consumer Insights Reporting
- Stay ahead of industry shifts by tracking global beauty trends, innovation drivers, and consumer behaviour across digital, social, and retail spaces.
- Present regular trend & competitive landscape reports to key stakeholders, helping shape long-term brand strategy.
- Identify key cultural moments and influencer-driven beauty movements to integrate into brand storytelling.
- Performance Analysis & Optimisation
- Monitor product performance post-launch using sales data, customer feedback, and engagement metrics.
- Work closely with the E-commerce and Analytics teams to understand consumer purchasing patterns and optimise product positioning and merchandising messaging.
- Provide actionable insights and recommendations for continuous product evolution and future innovation.
Key Qualifications
- 5+ years of experience in NPD, Product Marketing or Consumer Insights within the beauty industry.
- Passion for luxury colour cosmetics and skincare, with deep knowledge of market dynamics and consumer preferences.
- Proven track record of launching successful beauty products and driving brand growth.
- Strong analytical skills with the ability to interpret data and translate insights into strategy.
- Excellent communication and presentation skills—able to create compelling narratives around product vision and market opportunities.
- Experience working closely with Product Development, PR and Digital teams to bring products to market.
- Knowledge of DTC, social commerce, and retail landscapes.
Senior Product Marketing Manager employer: Lisa Eldridge Beauty
Contact Detail:
Lisa Eldridge Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the luxury beauty market, especially in makeup and skincare. Understanding current trends and consumer preferences will help you speak confidently about how you can contribute to our product innovation pipeline.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those involved in product marketing and development. Building relationships can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've been involved in. Highlighting your experience with go-to-market strategies and how you've driven brand growth will demonstrate your fit for the role.
✨Tip Number 4
Stay updated on Lisa Eldridge's brand story and product offerings. Being able to articulate how your vision aligns with our brand identity will show your genuine interest and commitment to contributing to our success.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly within the beauty industry. Emphasise your achievements in launching successful products and driving brand growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury cosmetics and your understanding of market dynamics. Use specific examples from your past experiences to demonstrate how you can contribute to the brand's vision.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform product strategies or marketing decisions. Highlight any experience with performance analysis and optimisation in previous roles.
Demonstrate Creativity: Illustrate your creative approach to product marketing by sharing examples of successful campaigns or innovative product launches you've been involved in. This will show your ability to blend creativity with strategic thinking.
How to prepare for a job interview at Lisa Eldridge Beauty
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of the beauty industry, particularly luxury cosmetics and skincare. Be prepared to discuss current trends, consumer preferences, and how they influence product marketing strategies.
✨Prepare Compelling Case Studies
Bring examples of successful product launches you've managed in the past. Highlight your role in developing go-to-market strategies and how you used market insights to drive those initiatives.
✨Emphasise Analytical Skills
Since this role requires strong analytical abilities, be ready to discuss how you've used data to inform product positioning and marketing strategies. Share specific metrics or outcomes that resulted from your analyses.
✨Communicate Your Creative Vision
As a Senior Product Marketing Manager, creativity is key. Prepare to articulate your vision for product storytelling and how you would collaborate with various teams to bring that vision to life, ensuring alignment with brand identity.
