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For Companies At a Glance
- Tasks: Lead YouTube content strategies and optimise video performance for brands.
- Company: Join SUMO, a dynamic agency committed to creativity and inclusivity.
- Benefits: Enjoy a competitive salary and the chance to work in a vibrant London environment.
- Why this job: Shape engaging content while staying ahead of YouTube trends and culture.
- Qualifications: 3+ years in content strategy or digital video production, preferably on YouTube.
- Other info: We value diversity and encourage all applicants to apply.
The predicted salary is between 34000 - 42000 £ per year.
Location: London
Salary: £40,000 - £45,000
What You'll Do:
- Develop and lead YouTube content strategies that align with brand goals and resonate with audiences.
- Analyse YouTube performance data to identify trends, optimise video content, and drive growth.
- Collaborate with producers, editors, and creators to brainstorm and shape high-performing video formats.
- Guide the creative direction of thumbnails, titles, and metadata to maximise click-through and watch time.
- Keep a pulse on YouTube culture, algorithm shifts, emerging formats, and competitor strategies.
- Present actionable insights and creative recommendations to clients or internal stakeholders.
Who You Are:
- 3+ years of experience in content strategy, creative direction, or digital video production (YouTube-specific preferred).
- Deep understanding of the YouTube platform, algorithm, and audience behavior.
- A creative storyteller with a keen eye for what makes content clickable, watchable, and shareable.
- Skilled at interpreting data and turning it into compelling creative decisions.
- Experience working with influencers, creators, or in a branded content environment a big plus.
SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best! If you haven’t heard from us within 10 working days, unfortunately, your application has not been successful on this occasion.
Creative Strategist - YouTube employer: SUMO
Contact Detail:
SUMO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist - YouTube
✨Tip Number 1
Familiarise yourself with the latest YouTube trends and algorithm changes. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Engage with the YouTube community by following creators and brands that inspire you. This will give you insights into what works and what doesn't, which is crucial for a Creative Strategist role.
✨Tip Number 3
Prepare to discuss specific examples of successful YouTube campaigns you've worked on. Highlight your role in shaping content strategies and how they aligned with brand goals to showcase your expertise.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in YouTube content strategy. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
We think you need these skills to ace Creative Strategist - YouTube
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp what the company is looking for in a Creative Strategist. Pay attention to the specific skills and experiences they value, especially those related to YouTube content strategy.
Tailor Your CV: Customise your CV to highlight relevant experience in content strategy, creative direction, and digital video production. Emphasise any work you've done specifically with YouTube or similar platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for YouTube and your understanding of its culture and algorithms. Include examples of how you've successfully developed content strategies in the past.
Showcase Your Data Skills: In your application, mention specific instances where you've used data to inform creative decisions. This could include analysing performance metrics or optimising content based on audience behaviour.
How to prepare for a job interview at SUMO
✨Showcase Your YouTube Knowledge
Make sure to demonstrate your deep understanding of the YouTube platform during the interview. Discuss recent trends, algorithm changes, and successful content strategies you've observed or implemented.
✨Prepare Data-Driven Insights
Be ready to present examples of how you've used data to inform creative decisions in past projects. Highlight specific metrics that showcase your ability to optimise video content for better performance.
✨Collaborative Mindset
Emphasise your experience working with producers, editors, and creators. Share examples of successful collaborations and how they led to high-performing video formats, as teamwork is crucial for this role.
✨Creative Storytelling Skills
Prepare to discuss your approach to storytelling and what makes content engaging. Bring examples of your work that illustrate your ability to create clickable and shareable content, as this will resonate well with the interviewers.
