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- Tasks: Lead marketing strategy for a major event, driving revenue through data-driven tactics.
- Company: Join a global organization known for creating exceptional B2B experiences through impactful events.
- Benefits: Enjoy private medical insurance, unlimited holidays, life assurance, and enhanced maternity pay.
- Why this job: Be part of a forward-thinking team that sparks innovation and accelerates industry growth.
- Qualifications: Experience in digital marketing, data analytics, and collaboration with sales teams is essential.
- Other info: Remote working options available; salary ranges from £55,000-£60,000 plus a 10% bonus.
The predicted salary is between 55000 - 60000 £ per year.
Role: Marketing / Senior Marketing Manager
Salary: up to £55,000 dependant on experience level
Location: London, Hybrid
Company
We’re recruiting for a skilled marketing leader in the B2B events space, ideally someone who is ready to take ownership of strategy and manage a team. This is your opportunity to join a forward-thinking events company known for delivering industry-defining conferences, exhibitions, and summits across a wide range of sectors.
You’ll lead multichannel marketing campaigns for a portfolio of high-profile events, working closely with internal teams to deliver against both commercial and visitor growth targets. This is a strategic role for an ambitious Marketing Manager or experienced Senior Marketing Manager looking to make a bigger impact.
Responsibilities
- Develop and successfully execute the marketing campaign strategy across all marketing channels to drive revenue and visitor targets across events
- Set and report marketing targets
- Be responsible for marketing budgets and forecasted budgets for future events
- Collaborate with the Digital team on a digital & data growth strategy
- Oversee the production of all marketing comms across email, social, PPC and the website
- Report directly to the Head of Marketing
Requirements
- Over four years of hands-on experience in B2B event marketing, with a strong track record of delivering impactful campaigns and driving brand visibility
- Demonstrated leadership and team management capabilities
- Comprehensive experience in budget ownership
- Strategically minded with a tactical edge
- Skilled in data-driven reporting and analysis, leveraging insights to evaluate campaign performance, inform decision-making, and optimize future event strategies.
Benefits
- 25 days leave plus your birthday off
- Enhanced pension contributions
- Private medical care and life insurance
- A supportive, collaborative culture where your ideas and leadership will shape the future of flagship events
- Clear opportunities for career progression in a growing and ambitious business
If you don’t meet every requirement listed, this company welcomes applications from individuals who are eager to grow and progress in their careers.
Please send your CV to jen@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.
Senior Marketing Manager employer: Caselton Clark
Contact Detail:
Caselton Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing and event management. Understanding what drives engagement and revenue in this space will help you stand out as a candidate who is not only knowledgeable but also passionate about the industry.
✨Tip Number 2
Network with professionals in the events and media sector. Attend relevant industry events or webinars to connect with potential colleagues and learn more about the company culture, which can give you an edge during interviews.
✨Tip Number 3
Prepare to discuss specific data-driven marketing strategies you've implemented in the past. Be ready to share examples of how your campaigns have led to measurable results, such as increased lead generation or revenue growth.
✨Tip Number 4
Showcase your collaboration skills by highlighting experiences where you've worked closely with sales or commercial teams. Emphasizing your ability to align marketing efforts with business objectives will demonstrate your fit for the role.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, digital campaigns, and event management. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Emphasize your ability to drive revenue through data-driven marketing strategies and your experience with collaboration across teams.
Highlight Data-Driven Achievements: In your application, focus on your experience with data analytics and how you've used it to inform marketing strategies. Mention specific KPIs you have successfully impacted, such as lead generation and revenue growth.
Showcase Your Collaboration Skills: Demonstrate your ability to work with internal and external stakeholders. Provide examples of successful partnerships or collaborations that led to impactful marketing outcomes.
How to prepare for a job interview at Caselton Clark
✨Showcase Your Data-Driven Approach
Since the role emphasizes data-driven tactics, be prepared to discuss specific examples of how you've used data analytics to inform marketing strategies in previous positions. Highlight any KPIs you focused on and the results achieved.
✨Demonstrate Collaboration Skills
Collaboration with internal and external stakeholders is key for this position. Share experiences where you successfully worked with sales teams or managed partnerships, emphasizing your communication and teamwork skills.
✨Prepare for Budget Management Questions
As you'll be managing the marketing budget, expect questions about your experience with budget allocation and reporting. Be ready to discuss how you've effectively managed budgets in past roles and any tools you used for tracking.
✨Tailor Your Content Strategy Insights
The job requires creating content that resonates with the target audience. Prepare to talk about your approach to content strategy, including how you tailor messaging for different channels like email, social media, and websites.
