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- Tasks: Lead our social media strategy and create engaging B2B content, especially videos.
- Company: Join a dynamic B2B hospitality group based in Leicester, making waves in the industry.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and a supportive team environment.
- Why this job: Make a real impact in a leading company while honing your creative skills in a collaborative culture.
- Qualifications: Experience in B2B social media marketing and strong content creation skills are essential.
- Other info: Must be within commuting distance of Leicester; remote work options may be available.
Are you a creative and strategic Social Media Manager with a passion for B2B marketing? Do you excel at crafting engaging content, particularly video, and driving results across professional platforms? This dynamic and market-leading B2B hospitality group headquartered in Leicester is seeking a talented Social Media Manager to join their growing marketing team. This is a fantastic opportunity to take ownership of the social media strategy, enhance brand presence, and contribute directly to business objectives.
About the Role: As the Social Media Manager, you will be responsible for developing, implementing, and managing their social media strategy across various platforms, with a strong focus on engaging B2B audiences. You will create compelling content, including video, manage our online communities, analyse performance, and ensure our social media activities align seamlessly with our overall marketing and business goals.
Key Responsibilities:
- Develop and execute a comprehensive B2B social media strategy aligned with company objectives.
- Manage day-to-day activities across all relevant social media channels (e.g., LinkedIn, Twitter, potentially others).
- Create, curate, and schedule engaging, high-quality content (text, images, and video) tailored to B2B audiences and specific platforms.
- Plan, shoot, and edit short-form videos suitable for social media platforms.
- Monitor social media trends, competitor activities, and industry conversations to identify opportunities.
- Analyse social media metrics, generate reports, and provide insights to optimise performance and demonstrate ROI.
- Engage with our online community, respond to comments and messages professionally, and foster positive relationships.
- Collaborate closely with marketing, sales, and other internal teams to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest social media best practices, technologies, and platform updates.
About You:
- Proven experience within Social Media marketing, with demonstrable success specifically within a B2B environment.
- Strong understanding of social media strategy development and implementation for B2B lead generation and brand building.
- Excellent content creation skills, with a strong portfolio showcasing B2B social media work.
- Proficiency in video editing software.
- Experience using social media management and analytics tools.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Highly organised, proactive, and able to manage multiple projects simultaneously.
- Based within a commutable distance of Leicester.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to make a significant impact within a leading B2B group.
- A collaborative and supportive working environment based at our Leicester headquarters.
- Opportunities for professional development and growth.
For immediate consideration, apply with your CV or feel free to call for more details.
Social Media Marketing Specialist employer: Digital Appointments
Contact Detail:
Digital Appointments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in B2B social media marketing. Follow industry leaders and engage with their content to understand what resonates with audiences. This knowledge will help you speak confidently about strategies during interviews.
✨Tip Number 2
Create a portfolio showcasing your best B2B social media campaigns, especially those involving video content. Highlight metrics that demonstrate your success, such as engagement rates or lead generation, to impress potential employers.
✨Tip Number 3
Network with professionals in the B2B marketing space, particularly those who work in hospitality. Attend relevant events or webinars to make connections and learn more about the industry, which could give you an edge in your application.
✨Tip Number 4
Stay updated on the latest social media tools and analytics platforms. Being able to discuss how you would use these tools to measure and optimise performance will show your proactive approach and readiness for the role.
We think you need these skills to ace Social Media Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly within a B2B context. Showcase specific achievements and metrics that demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for social media marketing and your understanding of the B2B landscape. Mention how your skills align with the company's objectives and how you can contribute to their social media strategy.
Showcase Your Content Creation Skills: Include links to your portfolio or examples of your work, especially any video content you've created. Highlight projects that demonstrate your ability to engage B2B audiences effectively.
Highlight Analytical Skills: Emphasise your experience with social media analytics tools and your ability to interpret data. Provide examples of how you've used insights from metrics to optimise social media performance in past roles.
How to prepare for a job interview at Digital Appointments
✨Showcase Your Creative Content
Prepare a portfolio that highlights your best B2B social media content, especially videos. Be ready to discuss the thought process behind each piece and how it contributed to engagement or lead generation.
✨Understand the Company’s Brand Voice
Research the hospitality group thoroughly. Familiarise yourself with their brand values, tone, and existing social media presence. This will help you tailor your responses and demonstrate how you can enhance their brand voice.
✨Be Data-Driven
Brush up on your analytical skills. Be prepared to discuss how you've used social media metrics in the past to inform strategy and improve performance. Bring examples of reports you've generated and insights you've derived.
✨Engage with Current Trends
Stay updated on the latest trends in social media marketing, particularly within the B2B sector. Be ready to share your thoughts on current industry conversations and how they could be leveraged for the company’s benefit.
