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For Companies At a Glance
- Tasks: Lead marketing strategies for innovative mobile app launches and manage multi-channel campaigns.
- Company: Join a fast-growing tech business focused on student safety and lifestyle apps.
- Benefits: Enjoy flexible remote work, performance bonuses, and creative freedom in your role.
- Why this job: Be part of an exciting growth journey with a passionate team making a real impact.
- Qualifications: 4+ years in marketing or PR, with proven success in national product launches.
- Other info: Ideal for those who thrive in fast-paced environments and love creative challenges.
The predicted salary is between 36000 - 60000 £ per year.
I am working in partnership with an ambitious and fast-growing technology business preparing for the national launch of several innovative mobile apps. These products span student safety, lifestyle, and on-demand digital services, with the aim of delivering real value and impact to their users.
As part of their exciting growth plans, they are now seeking a creative and strategic Marketing & Media Manager to lead the marketing strategy and national roll-out of these products.
The Opportunity
This role offers the chance to take ownership of end-to-end marketing activity, from pre-launch strategy through to campaign delivery and post-launch engagement. It would suit a commercially minded marketing professional who thrives in a fast-paced, high-growth environment and is confident managing multi-channel marketing campaigns. Working closely with senior leadership, you will drive user acquisition, brand awareness, and campaign performance.
Key Responsibilities
- Plan and execute national marketing strategies for the launch of multiple mobile apps
- Manage and optimise paid media campaigns across Meta, TikTok, Google, Snapchat and other digital platforms
- Drive PPC performance and user acquisition targets
- Lead PR and media engagement strategies, including relationship building with journalists and influencers
- Develop content strategy across social media, website, and email channels
- Create targeted marketing campaigns for key demographics (students, parents, professionals)
- Track KPIs, report on campaign performance and implement data-led improvements
- Lead influencer engagement and ambassador programmes to support brand visibility
- Deliver creative and innovative launch campaigns that drive excitement and engagement
Candidate Requirements
- Minimum 4 years experience in marketing, media strategy, or PR
- Proven success in managing national product or app launches
- Strong knowledge of paid advertising platforms (Meta Ads Manager, TikTok Ads, Google Ads etc.)
- Experience managing PR and media relations campaigns
- Excellent content creation, copywriting, and brand storytelling skills
- Strong analytical skills with experience using Google Analytics and campaign reporting tools
- Confident working with designers, developers, and external agencies
Desirable Experience
- Marketing experience within the tech or app sector
- Exposure to student or youth marketing
- Experience working in start-ups or fast-growth environments
- Knowledge of App Store Optimisation (ASO)
- Previous agency or multi-brand marketing experience
Salary & Benefits
- Performance-based bonus
- Flexible remote working
- Opportunity to play a key role in a growing tech business
- Creative freedom and ownership of marketing strategy
- Working alongside a passionate and innovative leadership team
Marketing & Media Manager in Nottingham employer: Optimise by Recruitment Ltd
Contact Detail:
Optimise by Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Media Manager in Nottingham
✨Tip Number 1
Familiarise yourself with the latest trends in mobile app marketing, especially within the tech sector. Understanding what works for similar products can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing and tech industries, particularly those who have experience with app launches. Attend relevant events or webinars to make connections that could help you stand out.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed, particularly those involving multi-channel strategies. Be ready to explain your thought process and the results achieved.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive marketing decisions in the past. Highlight any experience with tools like Google Analytics to demonstrate your capability.
We think you need these skills to ace Marketing & Media Manager in Nottingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, media strategy, and PR. Focus on your achievements in managing national product launches and your familiarity with digital advertising platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and marketing. Discuss how your skills align with the company's goals and mention specific campaigns or projects you've successfully managed.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Provide examples of how you've used data to drive campaign performance and improvements, particularly with tools like Google Analytics.
Highlight Creative Campaigns: Include examples of creative marketing campaigns you've led, especially those targeting demographics similar to the company's audience. This will demonstrate your ability to deliver innovative solutions in a fast-paced environment.
How to prepare for a job interview at Optimise by Recruitment Ltd
✨Showcase Your Creativity
As a Marketing & Media Manager, creativity is key. Prepare examples of innovative campaigns you've led in the past, especially those that drove user engagement or brand awareness. Be ready to discuss how you can bring fresh ideas to the table for the launch of their mobile apps.
✨Demonstrate Analytical Skills
This role requires strong analytical skills, so be prepared to discuss how you've used data to inform your marketing strategies. Bring specific examples of how you've tracked KPIs and made data-led improvements in previous campaigns.
✨Familiarise Yourself with Their Products
Before the interview, take some time to understand the mobile apps they are launching. Think about how you would approach marketing these products and be ready to share your thoughts on potential strategies during the interview.
✨Highlight Your Experience with Multi-Channel Campaigns
Since the role involves managing multi-channel marketing campaigns, be sure to highlight your experience across various platforms like Meta, TikTok, and Google Ads. Discuss specific campaigns you've managed and the results achieved to demonstrate your capability.
