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For Companies At a Glance
- Tasks: Lead and activate brand strategies while building relationships with regional account managers.
- Company: Join LWC Drinks Ltd, the UK's fastest growing drinks company, known for exceptional customer service.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of an innovative team that drives brand success and engages with exciting events.
- Qualifications: Experience in B2B, strong Excel skills, and a passion for brand management are essential.
- Other info: Opportunity to create bespoke cocktail menus and engage with social media for brand promotion.
The predicted salary is between 36000 - 60000 £ per year.
To own and activate internal and external regional activation of Signature Brands' portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP %.
Main Duties
- Demonstrate a deep understanding of portfolio brands and the capability to deliver compelling and irresistible retailer propositions. This would include the ability to make cocktails.
- Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth.
- Mobilise regional telesales to accelerate portfolio growth.
- Maintain existing and drive new distribution of Signature Brands products.
- Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans.
- Expand the range and presence of Signature Brands' portfolio through activation of the Innovation launch strategy.
- Demonstrate expertise in Investment tactics to maximise margins.
- Assess and activate events which deliver positive ROI dynamics.
- Management of POS placement, merchandising and sampling.
- Host and attend key account sampling and promotional programmes.
- Creation of bespoke cocktail menus to maximise Signature share of the menu and tailored drinks to suit the customer base of accounts.
- Build social media coverage and capture consumer and customer networks to maximise the reach of sampling and events.
- Act as a Brand owner across any given region.
Knowledge and Experience:
Key Skills: Functional
- Able to prioritise tasks and organise time efficiently.
- Develop and maintain close relationships with new and existing clients.
- Target and performance navigation.
- Regional plan development knowledge; maintain and strengthen brand image consistently including growth.
- Commercial awareness.
- Fluency in Excel.
- B2B experience.
Key Skills: Behavioural
- Act as Brand owner across any given region.
- Able to consistently deliver.
- Proactive leadership skills and the ability to mobilise others.
- Reactive to current events, and able to capitalise on any positive PR or Marketing opportunities.
- Drive to progress and excel in the role.
Brands Activation Manager in Northampton employer: LWC Drinks
Contact Detail:
LWC Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brands Activation Manager in Northampton
✨Tip Number 1
Familiarise yourself with Signature Brands' portfolio. Understanding the products inside and out will help you create compelling retailer propositions and demonstrate your expertise during interviews.
✨Tip Number 2
Network with current employees or industry professionals who have experience in brand activation. They can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Showcase your cocktail-making skills! If you have experience creating bespoke cocktail menus, be prepared to discuss this in detail. It’s a unique skill that aligns perfectly with the role and can set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest trends in the drinks industry and be ready to discuss how you can leverage these trends for brand growth. This demonstrates your proactive approach and commercial awareness, both of which are key for this role.
We think you need these skills to ace Brands Activation Manager in Northampton
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Brands Activation Manager. Familiarise yourself with the key skills required, such as relationship building, commercial awareness, and the ability to create compelling retailer propositions.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, B2B sales, and portfolio growth. Use specific examples that demonstrate your ability to deliver results and manage relationships effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your understanding of Signature Brands and how your skills align with their objectives. Be sure to include any experience you have with cocktail creation or event management.
Showcase Your Skills: In your application, emphasise your proficiency in Excel and your ability to develop regional plans. Provide examples of how you've successfully mobilised teams or driven growth in previous roles, as these are crucial for the position.
How to prepare for a job interview at LWC Drinks
✨Know Your Brands Inside Out
Make sure you have a deep understanding of the Signature Brands portfolio. Be prepared to discuss specific brands, their unique selling points, and how you can create compelling propositions for retailers.
✨Showcase Your Relationship-Building Skills
Demonstrate your ability to develop and maintain strong relationships with regional account managers. Share examples of how you've inspired growth in previous roles through effective collaboration and support.
✨Be Ready to Discuss Activation Strategies
Prepare to talk about your experience with activating brand strategies and driving sales. Highlight any successful campaigns you've led, especially those that involved innovative cocktail menus or promotional events.
✨Highlight Your Commercial Awareness
Show that you understand the commercial aspects of the role. Be ready to discuss how you would assess ROI on events and manage POS placements effectively to maximise margins.
