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For Companies At a Glance
- Tasks: Lead membership retention strategies and engage with diverse operator members daily.
- Company: Join a respected membership body in the Leisure and Hospitality industry.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing member engagement and driving strategic initiatives.
- Qualifications: Experience in hospitality and membership organisations is essential; strong communication skills required.
- Other info: Be part of a dynamic team that values diversity and innovation.
The predicted salary is between 34000 - 51000 £ per year.
Membership Body
Central London Hybrid Working – 3 Days Office, 2 Days Home
Basic Salary £40,000-£45,000 dependant on experience with benefits
Permanent, Full Time
Our client, a well-respected and reputable recognised membership body in the Leisure and Hospitality industry, is currently looking for a Membership Retention Manager to work from their London offices on a hybrid basis.
The Role
The Membership Retention Manager is responsible for the engagement with and retention of operator members, ensuring their understanding of our key campaigns and activities, that they engage with activities, commit to our working groups, and retain their annual membership. UK members include hotels, pubs, coffee shops, visitor attractions, contract caterers, night clubs, and other leisure attractions.
Key Responsibilities
- Development and execution of a membership retention and engagement strategy.
- Ensure a broad understanding of the benefits of membership by Operator members and support the uptake.
- Be the key point of contact for all membership inquiries.
- Manage the membership lifecycle, from application to renewal, ensuring a smooth and efficient process including subscription payment with the COO, membership executive, and finance team.
- Support in the promotion and delivery of strategic objectives.
- Develop and implement communication strategies to keep members informed and engaged.
- Assist in the identification and development of a range of services/benefits for membership for Operator Members.
- Develop and manage regional engagement through delivery of its regional committees, a programme of webinars, and regional events.
- Review Operator members' engagement with sector and policy groups and create a strategy for effective engagement.
- Development of the CRM and member portal for the benefit and understanding of operator members.
- Reporting of member engagement, analyse membership data and trends to identify areas for improvement and inform strategic decisions.
- Identify and implement process improvements to enhance efficiency and effectiveness.
- Ensure the update of all Operator member contact information.
- Participate in ad-hoc research projects that will benefit membership value proposition.
Person Specification
- Experience of hospitality, the industry, and its structure.
- Previous experience of working in a membership organisation.
- Understand membership engagement strategies.
- Excellent written and verbal English leading to good communication.
- Team player.
- Personable.
- Highly motivated, driven, and able to work on their own initiative.
- Organised and ability to juggle multiple projects.
- Active in/on social media for professional purposes.
- Excellent IT skills including Microsoft Office particularly Word, PowerPoint, and Excel.
To apply for this role, please send your CV. Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days, please deem your application as unsuccessful on this occasion.
Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.
Membership Retention Manager employer: Membership Bespoke
Contact Detail:
Membership Bespoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Retention Manager
✨Tip Number 1
Familiarise yourself with the leisure and hospitality industry. Understanding the specific challenges and trends in this sector will help you engage effectively with potential members and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in membership organisations. Attend industry events or webinars to connect with others in the field, which can provide valuable insights and potentially lead to referrals for the Membership Retention Manager role.
✨Tip Number 3
Showcase your experience with CRM systems. Since managing member data is crucial for this role, be prepared to discuss any relevant experience you have with CRM tools and how you've used them to enhance member engagement.
✨Tip Number 4
Prepare examples of successful membership engagement strategies you've implemented in the past. Being able to share specific instances where you've improved retention rates or member satisfaction will set you apart from other candidates.
We think you need these skills to ace Membership Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in membership organisations and the hospitality industry. Emphasise your skills in engagement strategies and any previous roles that involved member retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the importance of member retention. Mention specific strategies you would implement and how your background aligns with the company's goals.
Highlight Communication Skills: Since the role requires excellent written and verbal communication, provide examples in your application that demonstrate your ability to engage with members effectively and manage inquiries.
Showcase IT Proficiency: Mention your proficiency in Microsoft Office, especially Word, PowerPoint, and Excel. If you have experience with CRM systems or member portals, be sure to include that as well.
How to prepare for a job interview at Membership Bespoke
✨Understand the Membership Landscape
Familiarise yourself with the leisure and hospitality industry, especially the challenges and opportunities faced by membership organisations. This knowledge will help you demonstrate your understanding of the role and its impact on member retention.
✨Showcase Your Communication Skills
As a Membership Retention Manager, effective communication is key. Prepare to discuss how you've successfully engaged members in the past, and be ready to provide examples of your written and verbal communication skills.
✨Highlight Your Organisational Skills
This role requires juggling multiple projects and managing the membership lifecycle. Be prepared to share specific examples of how you've organised events or managed projects efficiently in previous roles.
✨Demonstrate Your Data Analysis Abilities
The ability to analyse membership data and trends is crucial for this position. Be ready to discuss any experience you have with data analysis tools or CRM systems, and how you've used data to inform strategic decisions in the past.
