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- Tasks: Lead and implement digital marketing strategies and manage key projects.
- Company: Join Johnston Carmichael, a dynamic team focused on growth and innovation.
- Benefits: Enjoy a supportive learning environment with access to leadership programs and career development.
- Why this job: Be at the forefront of digital marketing, shaping strategies and enhancing brand presence.
- Qualifications: Relevant experience in digital marketing management and strong analytical skills required.
- Other info: Opportunity for professional growth with training and mentorship from industry experts.
The predicted salary is between 36000 - 60000 £ per year.
We are looking to recruit a Digital Marketing Manager Maternity Cover to lead and implement our digital marketing strategy and key projects for Johnston Carmichael.
The Digital Marketing Manager will be responsible for (but not limited to):
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Support the Marketing Director in setting digital priorities and brainstorming innovative growth strategies.
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Oversee the digital marketing budget and ensure efficient allocation.
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Manage and collaborate with external agencies, including web development partners.
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Plan and execute digital marketing activities, such as SEO/SEM, database marketing, email campaigns, social media, and display advertising, in collaboration with digital agency support and the marketing team.
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Lead and enhance the firm’s social media presence.
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Measure and report on the performance of digital marketing campaigns, assessing results against ROI and KPI goals.
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Identify trends and insights to optimise spend and performance.
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Analyse the end-to-end customer experience across channels and touchpoints to identify improvement opportunities.
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Assess emerging technologies and their potential applications at Johnston Carmichael.
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Oversee digital best practices, ensuring team adherence and delivering training when required.
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Deliver digital marketing training across the firm to enhance awareness and skills.
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Manage key digital transformation projects as required.
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Serve as the expert and primary lead for email marketing software.
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Plan and execute paid social media campaigns internally and collaborate with agencies for larger high-profile paid campaigns.
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Be the custodian of our company website, ensuring we’re challenging content, approach and results.
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Help to develop a strong lead capture, conversion and reporting process for digital leads., Our team is made up of people who’ve taken varied routes through their careers. We’re here to give you the tools, support, and materials to develop your expertise so you can pursue your ambitions. Our JC Aspire learning programme helps everyone reach their personal goals, and we’ve also carefully created our own Leadership Development Programme, which is accredited by the University of Strathclyde Business School at Masters degree level.
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A leader of your work and your professional learning.
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Excellent communication skills with the ability to positively impact and influence others.
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Relevant experience in this or a similar role is preferred.
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Proven working experience in digital marketing at manager level.
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Strong analytical skills and a passion for all things digital.
Digital Marketing Manager (12 month FTC) employer: Johnston Carmichael LLP
Contact Detail:
Johnston Carmichael LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (12 month FTC)
✨Tip Number 1
Familiarize yourself with Johnston Carmichael's current digital marketing strategies and campaigns. Understanding their approach will help you identify areas where you can contribute innovative ideas and improvements.
✨Tip Number 2
Showcase your experience with specific digital marketing tools and platforms that are relevant to the role, such as SEO tools, email marketing software, and social media management systems. Being able to discuss these in detail will demonstrate your expertise.
✨Tip Number 3
Prepare to discuss how you've successfully managed budgets and measured ROI in previous roles. Highlighting your analytical skills and results-driven mindset will resonate well with the hiring team.
✨Tip Number 4
Network with current or former employees of Johnston Carmichael on platforms like LinkedIn. Gaining insights from their experiences can provide you with valuable information about the company culture and expectations for the role.
We think you need these skills to ace Digital Marketing Manager (12 month FTC)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Digital Marketing Manager position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous experience in digital marketing, especially any roles where you managed campaigns, budgets, or teams. Use specific examples that demonstrate your success in these areas.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've measured and reported on campaign performance in the past. Mention any tools or methodologies you used to assess ROI and KPIs.
Demonstrate Communication Skills: Given the emphasis on communication in the job description, ensure your application reflects your ability to influence and engage others. Use clear and concise language, and consider including examples of successful collaboration with teams or external agencies.
How to prepare for a job interview at Johnston Carmichael LLP
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, especially in managing campaigns and budgets. Highlight specific projects where you successfully implemented strategies that led to measurable results.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to share examples of how you've used data to drive decisions. Discuss tools you've used for measuring campaign performance and how you've optimized strategies based on insights.
✨Prepare for Collaboration Questions
The position involves working with external agencies and internal teams. Think of examples where you've successfully collaborated with others, particularly in a digital context. Be ready to explain how you manage relationships and ensure alignment on projects.
✨Express Your Passion for Digital Trends
Stay updated on the latest digital marketing trends and technologies. During the interview, express your enthusiasm for emerging tools and techniques, and be prepared to discuss how you would assess and implement these at Johnston Carmichael.