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- Tasks: Support CRM channels like email and SMS, optimising customer journeys.
- Company: Join a rapidly growing consumer brand with a strong market presence.
- Benefits: Enjoy a competitive salary, growth opportunities, and a creative work environment.
- Why this job: Be part of an innovative team driving customer loyalty and brand success.
- Qualifications: 2-3 years in CRM with experience in eCRM and campaign delivery.
- Other info: Private Equity backed, offering significant investment in marketing and technology.
The predicted salary is between 24000 - 42000 £ per year.
£30,000 + Package Chester
We’re really pleased to be supporting this client on their latest hire. This is a really exciting consumer brand, authentically themselves, innovative and creative. An established brand that has been through incredible growth, doubling in size year on year. Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys. CRM here is valued! It’s at the heart of their growth strategy, seeing investment in technology and desired ESP.
Key responsibilities for this role include:
- Support the brands overall CRM strategy, tracking its performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Optimise the retention strategy for the brand, building customer loyalty.
- Support on the creative and content of the email campaigns, and CRM campaigns.
- Report on CRM campaign success and improvements and strategic aims, communicating findings to senior stakeholders within the business.
What I am looking for:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 2/3 years within CRM, working on a number of different ESP is ideal.
- Creative campaign delivery and content.
- Knowledge of customer segmentation.
- Experience within data, working with separate teams to create a single customer view.
CRM Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies. Since this role involves supporting automated customer experiences, having hands-on experience with various Email Service Providers (ESPs) will give you an edge.
✨Tip Number 2
Showcase your understanding of customer segmentation strategies. Be prepared to discuss how you've effectively segmented databases in past roles to optimise targeted campaigns, as this is a key responsibility for the position.
✨Tip Number 3
Prepare examples of successful CRM campaigns you've worked on. Highlight your creative contributions and the impact these campaigns had on customer retention and loyalty, as this aligns with the brand's focus on optimising their retention strategy.
✨Tip Number 4
Be ready to discuss how you track and report on campaign performance. Understanding how to communicate findings to senior stakeholders is crucial, so think of ways you've done this effectively in previous roles.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, particularly any work with eCRM and acquisition automation programmes. Use specific examples that demonstrate your creative campaign delivery and knowledge of customer segmentation.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the brand and its growth strategy. Mention how your skills align with their needs, especially in optimising retention strategies and supporting CRM campaigns.
Showcase Relevant Experience: When detailing your previous roles, focus on your achievements in CRM. Include metrics or results from past campaigns to illustrate your impact, such as improved customer loyalty or successful email campaign performance.
Prepare for Potential Questions: Think about how you would discuss your experience with data and customer segmentation during an interview. Be ready to explain how you've worked with different ESPs and contributed to a single customer view.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your CRM Experience
Make sure to highlight your extensive experience in CRM during the interview. Be prepared to discuss specific projects you've worked on, particularly those involving eCRM and acquisition automation programmes, as this will demonstrate your suitability for the role.
✨Demonstrate Your Analytical Skills
Since the role involves tracking performance and reporting on campaign success, be ready to talk about how you've used data to inform your strategies. Share examples of how you’ve segmented databases effectively for targeted campaigns and optimised retention strategies.
✨Be Creative with Campaign Ideas
This brand values creativity, so come prepared with ideas for email and CRM campaigns. Think about how you can support the creative content aspect of the role and be ready to discuss your thought process behind your ideas.
✨Communicate Clearly with Stakeholders
As you'll need to communicate findings to senior stakeholders, practice articulating your thoughts clearly and concisely. Prepare to explain complex data insights in a way that is easy to understand, showcasing your ability to bridge the gap between data and strategy.
