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- Tasks: Support CRM channels like email, SMS, and push notifications to enhance customer experience.
- Company: Join a rapidly growing consumer brand with a strong market presence and innovative culture.
- Benefits: Enjoy a competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Be part of a brand that values CRM at its core, driving real impact in marketing strategies.
- Qualifications: 2-3 years of CRM experience, creative campaign skills, and knowledge of customer segmentation required.
- Other info: This is an exciting time to join as the brand invests heavily in its future.
The predicted salary is between 24000 - 42000 £ per year.
£30,000 + Package Chester
We’re really pleased to be supporting this client on their latest hire. This is a really exciting consumer brand, authentically themselves, innovative and creative. An established brand that has been through incredible growth, doubling in size year on year. Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.
In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys. CRM here is valued! It’s at the heart of their growth strategy, seeing investment in technology and desired ESP.
Key responsibilities for this role include:
- Support the brands overall CRM strategy, tracking its performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Optimise the retention strategy for the brand, building customer loyalty.
- Support on the creative and content of the email campaigns, and CRM campaigns.
- Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business.
What I am looking for:
- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 2/3 years within CRM, working on a number of different ESP is ideal.
- Creative campaign delivery and content.
- Knowledge of customer segmentation.
- Experience within data, data in separate teams to create a single customer view.
CRM Executive employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies. Since this role involves supporting automated customer experiences, having hands-on experience with various Email Service Providers (ESPs) will give you an edge.
✨Tip Number 2
Showcase your understanding of customer segmentation strategies. Be prepared to discuss how you've effectively segmented databases in past roles to optimise targeted campaigns, as this is a key responsibility for the position.
✨Tip Number 3
Prepare examples of successful CRM campaigns you've worked on. Highlight your creative contributions and the impact these campaigns had on customer retention and loyalty, as this aligns with the brand's focus on optimising their retention strategy.
✨Tip Number 4
Be ready to discuss how you communicate findings to senior stakeholders. This role requires reporting on campaign success, so demonstrating your ability to present data clearly and effectively will be crucial.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in CRM, particularly focusing on eCRM and acquisition automation programmes. Use specific examples of campaigns you've worked on to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the brand and its innovative approach. Mention how your experience aligns with their growth strategy and how you can contribute to optimising their CRM channels.
Showcase Your Data Skills: Since the role requires knowledge of customer segmentation and data handling, include any relevant experience you have with data analysis and creating a single customer view. Be specific about the tools and techniques you've used.
Highlight Creative Campaigns: Discuss any creative campaigns you've delivered in the past. Provide details on your role in the content creation process and how it contributed to the success of those campaigns, as this is crucial for the position.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your CRM Experience
Make sure to highlight your extensive experience in CRM during the interview. Discuss specific projects you've worked on, particularly those involving eCRM and acquisition automation programmes, as this aligns perfectly with what the company is looking for.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you've tracked and reported on CRM campaign performance in the past. Use examples to illustrate how your insights have led to improvements and strategic changes, as this will show your ability to communicate findings effectively to senior stakeholders.
✨Emphasise Creativity in Campaigns
Since the role involves supporting creative content for email and CRM campaigns, share examples of innovative campaigns you've delivered. Discuss your thought process and how you ensure that the content resonates with the target audience.
✨Understand Customer Segmentation
Familiarise yourself with customer segmentation strategies and be ready to discuss how you've implemented these in previous roles. Highlight your understanding of how effective segmentation can optimise retention strategies and build customer loyalty.
