Healthcare Marketing Manager – Online Patient Acquisition

To £70,000 + benefits, bonus and share options

London HQ, up to 2 office days pw.

Our client is in the business of specialist medical cannabis care and therapies, the supply of controlled/regulated products to online pharmacies, and private physicians to prescribed patients, in partnership with the NHS, private Hospitals and clinics (including their own) throughout the UK. Key markets such as Germany are also part of wider current growth and distribution as the business services the patient demand with changing legislation in Europe.

With significant financial backing and continued profitable growth, the Board are now preparing for an IPO flotation in 2025. Led by an impressive, handpicked sales and operations leadership team, ‘the race to the top’ with online prescription concepts for patients is now on. There is no denying this latest innovation in medicinal supply is set to transform the world of healthcare quite literally. This organisation has already launched its brands, with the reputation as the highest producing organic, pure and ethically uncompromised product. This £50m business today is looking to expand its model and patient universe at pace to keep up with demand.

This role is the first of its kind requiring demonstrable experience of building marketing methods, tools and strategy for the organisation especially in an online environment. The role requires knowledge of the fundamentals of great consumer marketing principles as well as a level of technical literacy in digital tools, a Passionist in customer acquisition strategies (CRM). The vision is to build significant patient demand through greater awareness and retention. With this responsibility comes a huge amount of autonomy and opportunity to carve out the UK marketing model as your own.

We are looking for credible marketing experience, knowledge of consumer or B2B in all matters marketing, digital where customer acquisition is the focus. Someone who knows every inch of pathway to building a plan, launching it, amplifying social organic conversion for various patient platforms including growing their own specialist clinics, GPs, and online dispensing pharmacists.

You will be a highly operational, digitally savvy marketer, preferably from healthcare, therapeutic medicine, certainly regulated brands and products. Experience without doubt will come from a credible career track record, in all aspects of the consumer digital revolution. You will lead a brand in its entirety to enhance positioning to existing and targeted new audiences.

Typical of a high growth young and ambitious business, the pace is ferocious, the focus is about making things happen whilst scrutinising the cost of everything to ensure shareholder funds are spent to maximum benefit. This is undoubtedly one of the most exciting new categories in patient prescription and therapy healthcare right now, your marketing passion and experience will be put to the test. The rewards will be, both career and personally, highly motivating.