Paid Media / Social Media

Senior Paid Media/Social Media Analyst/Buyer (Meta/TikTok) – £30k-£40k

My client is a global media house experiencing extensive growth.

The role is to plan, run, and optimise media campaigns across various digital platforms (ie Facebook, Google, Amazon, LinkedIn, etc). They ensure the performance and execution of our client's campaigns are running as efficiently as possible, constantly working to improve campaign performance, insights collection and takeaways, and generally strive to "over-deliver" to clients.

Key responsibility

• Setup and daily management of advertising campaigns across various digital platforms
• Ongoing, real-time optimisation of live media to ensure client goals are met and/or exceeded
• Provide media planning assistance for upcoming campaigns, helping determine platforms to run on, audiences to target, creative strategies to implement, and more
• Including the setup, implementation and measurement of various controlled A/B tests
• Assist with client-facing campaign reporting and write-ups to ensure relevant metrics and insights are shown
• Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to "over-deliver" to client

Experience:

• Advanced skills in Excel including pivot tables and macros
• Strong technical understanding of the Google ads platform.
• Comfortable in the creation and refinement of ad copy, keywords, and landing pages to enhance campaign effectiveness
• Ability to problem solve and think critically
• Proven record of managing multiple projects at once
• Ability to stay highly organised and efficient in a fast-paced, rigorous work environment
• You thrive in a dynamic, fast-paced, high-energy environment
• You are both a creative and analytical person
• You are detail-oriented and organised
• You are driven and hungry for success, and always want to learn more
• You are a team player and enjoy collaboration

Great benefits!