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- Tasks: Lead marketing strategies for government agencies and public organisations, managing campaigns and stakeholder relationships.
- Company: Join a dynamic team focused on driving brand awareness in the public sector.
- Benefits: Enjoy a competitive rate, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the public sector while collaborating with diverse teams and mentoring others.
- Qualifications: Experience in marketing, project management, and a passion for public service are essential.
- Other info: This role offers a chance to shape marketing strategies until October 2025.
The predicted salary is between 48000 - 67200 £ per year.
Location: UK, London
Length: Start Date: Asap – End Date: 10th October 2025
Rate: £48.08 p/h (Inside IR35)
Hours: 40 hours per week
Role:
The Head of Public Sector Marketing is responsible for creating and leading marketing strategies aimed at government agencies and public organizations. They manage campaigns, build relationships with key stakeholders, and ensure marketing efforts follow regulations. The role also involves staying updated on industry trends to drive brand awareness and long-term partnerships in the public sector.
Key Responsibilities:
- Lead Marketing Projects: Take initiative to drive marketing outcomes for products/projects by managing tasks and guiding workstreams.
- Conduct Research & Analysis: Lead user research, market analysis, and gather insights to provide recommendations to the team about products and features.
- Develop User Journeys: Work with different teams to create user journeys and lifecycle strategies for current and future consumers.
- Identify Growth Opportunities: Find ways to grow user numbers, increase engagement with new features, and boost adoption of existing features.
- Create Marketing Strategies: Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.
- Project Management: Help define project scopes, manage priorities, and allocate resources effectively.
- Set & Measure Goals: Set ambitious but achievable goals, then track and measure success.
- Lead Projects: Plan and manage projects, ensuring everything stays on track and is completed on time.
- Manage Stakeholder Interests: Balance competing priorities from different teams and keep everyone updated on project progress.
- Proactively Find Opportunities: Look for new ways to improve processes and drive business growth.
- Solve Problems: Use different approaches to solve problems and find the best solutions.
- Build New Processes: Create new processes, methods, and features to address future challenges.
- Make Smart Business Decisions: Prioritize the most impactful ideas that will drive growth and make decisions confidently.
Main focus areas:
- Drive mind-share and demand-generation activities such as events, social, and advocacy programs.
- Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives.
- Generate demand for Cloud products by landing integrated campaigns and marketing activities in the UK Public Sector.
- Create and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategy.
Collaboration & Influence:
- Collaborate Across Teams: Work with different teams to align resources, strategies, and goals to scale work effectively.
- Mentor Junior Team Members: Support and guide junior team members and help them get up to speed with their roles.
- Build Relationships: Foster strong relationships with internal teams and external partners, offering guidance and support.
- Align with Partners: Make sure all teams and partners understand and align with each other’s goals.
- Manage External Partners: Manage relationships with agencies, contractors, or vendors to ensure quality work and timely delivery.
- Coordinate Timelines & Goals: Make sure all related project timelines and goals are integrated and aligned.
Expertise & Knowledge:
- Subject Matter Expert: Be the go-to person for marketing programs and product knowledge.
- Deep Product Knowledge: Use your expertise in products, user insights, messaging, and brand strategy to guide the team.
- Stay Updated: Continuously stay informed on industry trends and product landscapes.
- Adapt Communication: Adjust your communication style to fit different products or goals.
- Confident Presentations: Present ideas clearly to cross-functional teams and influence decisions through presentations.
- Expand Knowledge: Continue to develop new skills and knowledge that can help you grow in your role.
Head of Public Sector Marketing employer: Career Moves Group
Contact Detail:
Career Moves Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Public Sector Marketing
✨Tip Number 1
Network with professionals in the public sector marketing space. Attend industry events, webinars, and conferences to meet potential colleagues and stakeholders. Building these connections can give you insights into the role and may even lead to referrals.
✨Tip Number 2
Stay updated on current trends and regulations affecting public sector marketing. Subscribe to relevant newsletters, follow industry leaders on social media, and engage in discussions to demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you've driven demand generation or improved stakeholder engagement, as this will showcase your expertise and fit for the position.
✨Tip Number 4
Familiarise yourself with the products and services offered by StudySmarter. Understanding our offerings will allow you to tailor your approach and demonstrate how you can effectively market them to the public sector.
We think you need these skills to ace Head of Public Sector Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public sector marketing. Focus on your achievements in leading marketing projects, conducting research, and developing user journeys that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the public sector and your ability to create effective marketing strategies. Mention specific examples of past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Project Management Skills: In your application, emphasise your project management experience. Detail how you have successfully managed timelines, resources, and stakeholder interests in previous roles, as this is crucial for the Head of Public Sector Marketing position.
Highlight Collaboration Experience: Demonstrate your ability to work collaboratively across teams. Provide examples of how you've built relationships with internal teams and external partners, as well as how you've mentored junior team members in your previous roles.
How to prepare for a job interview at Career Moves Group
✨Showcase Your Strategic Thinking
As the Head of Public Sector Marketing, you'll need to demonstrate your ability to create and lead marketing strategies. Be prepared to discuss specific examples of past campaigns you've managed, focusing on how you identified growth opportunities and measured success.
✨Highlight Your Collaborative Skills
This role requires working with various teams and stakeholders. Share experiences where you've successfully collaborated across departments, managed stakeholder interests, and built strong relationships to achieve common goals.
✨Demonstrate Your Industry Knowledge
Stay updated on industry trends relevant to public sector marketing. During the interview, reference current trends or challenges in the public sector and how they could impact marketing strategies, showcasing your expertise and proactive approach.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities. Think of examples where you've faced challenges in marketing projects and explain the different approaches you took to find effective solutions, emphasising your decision-making process.
