Sales Manager (Groups)

Who we are:

The Path Entertainment Group is dedicated to creating world-class experiences. We bring first class live experience makers with world class renowned brands and IP to create dynamic and enthralling location-based entertainment.

The Path Entertainment Group has a strong desire to disrupt and find a strong audience base for popular culture led experiences. We are a company with people with rich skills in producing, content development, venue and space management and design, marketing, press and comms all under one roof.

Our Live Stage Production arm of The Path Entertainment Group, Showpath pushes the boundaries of exceptional theatre in order to reach a global audience. Following recent US production announcements including Monopoly Lifesized debuting in Denver, Colorado last October and the ongoing production of Dungeons and Dragons: Twenty Sided Tavern Off Broadway, transferring to Sydney Opera House and on a

major US Tour in 2025.

UK made – internationally focused, with major rollout planned for the US and other markets. Our key ingredient is play. We fuse competitive socialising concepts with theatricality and globally recognised brands in major city markets across the globe.

Monopoly Lifesized the debut attraction of the Path Entertainment Group opened in 2021, and has since opened in Riyadh, currently in Colorado and coming to the US soon. SAW debuted in 2022 with Lionsgate followed by the Paddington Bear experience opening in May 2024, a major new landmark site, located opposite London\’s big Ben.

Overview

We are seeking a dynamic and highly motivated Sales Manager (Groups) with a passion for immersive entertainment and a strong network within the events and attractions industry. This role requires a proactive sales professional who can drive revenue by securing group bookings, events, parties, corporate events, and partnerships while also generating new business opportunities for our existing experiences and venues.

Building strong relationships of leadership internally and externally by ensuring our core values; Pioneers, Act, Trust, Hunger, Excellence, Nimble, Talent and Smart have visibility within the business.

Key responsibilities

• Proactively drive corporate and group sales for Monopoly Lifesized, The Paddington Bear Experience, and any other new projects or venues, as the company continues to grow.
• Identify and cultivate new business opportunities, targeting corporate clients, tour operators, hospitality businesses, and event agencies.
• Develop and maintain strong relationships with key industry stakeholders, including corporate event planners, immersive entertainment professionals, and ticketing partners.
• Secure group bookings, private hires, and bespoke event contracts for existing experiences and pipeline venues.
• Work closely with the Events Manager, Marketing and Operations teams to create compelling sales strategies and promotional campaigns.
• Negotiate and close deals, ensuring profitability and sustainable growth.
• Create a sales tracker to present and share business on the books and pipeline opportunities.
• Track and report sales performance, providing insights and recommendations to optimise revenue generation.
• Attend industry events, networking functions, and trade shows to generate leads and enhance Path Entertainment Group’s presence in the market.

Key Requirements

• Proven experience in sales within the immersive entertainment, attractions, or events sector.
• A strong network of industry contacts, including corporate clients, event agencies, and tour operators.
• A proactive and driven sales mentality, with a track record of meeting and exceeding sales targets.
• Experience selling private hires, corporate events, and large-scale group bookings.
• Excellent negotiation, communication, and relationship-building skills.
• Ability to work independently and collaboratively in a fast-paced, creative environment.
• Passion for immersive entertainment and live experiences.

Equal Opportunities

The Path Entertainment Group is an equal opportunities employer. We are committed to fostering a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities, regardless of age, disability, gender identity, marital status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.