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For Companies At a Glance
- Tasks: Lead digital marketing campaigns across social media and eCommerce platforms.
- Company: Join a dynamic international food importer with a focus on innovative marketing.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for growth.
- Why this job: Be part of a vibrant team driving brand awareness and customer engagement.
- Qualifications: 5+ years in digital marketing; fluent in German and English; strong analytical skills.
- Other info: Ideal for creative thinkers passionate about FMCG and digital trends.
The predicted salary is between 28000 - 36000 £ per year.
International Food Importer seeks a German Speaking Digital Marketing Assistant Manager.
Salary: 35-45K
Location: East London, Hybrid
Visa: Unlimited Visa Holder only
Key Responsibilities
- Build (with internal and external teams), manage and own performance of media channels and campaigns across both MS and ETH digital platforms. This includes brand Facebook, Instagram, YouTube and TikTok accounts in the UK and European countries as well as WeChat & DouYin.
- Grow brand’s eCommerce channels with a clear KPI to meet; with the objective to drive positive customer lifetime value and build referrals.
- Maintain and optimise brand CRM through subscription channels and e-commerce networks.
- Strategise and implement campaign media buying for META channels as well as Google Advertising.
- Manage and analyse data from our media partners, providing actionable insights for the paid media team and other business stakeholders.
- Monitor and analyse paid media channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics across the business.
- Budget planning & forecasting for channel-led initiatives across different target groups and markets to drive strategic results.
- Manage multiple external agencies across UK and Europe to ensure consumer communication in each country is consistent with the brand message yet specific to local circumstances.
- Analyse the spectrum of digital channels available (web, social, mobile, etc.) and make recommendations as to which offer opportunities to grow brand awareness and increase purchase intention, and the most cost-effective approaches for reaching the right target audience.
- Understand consumer needs and opportunities within the product to drive revenue and create a seamless and frictionless user experience.
- Work with stakeholders, Product, Brand marketing, Sales team, translating digital strategy into actionable propositions.
- With the Head of Brand & Digital, create detailed requirements documentation that demonstrates KPI to brief internal and external teams on builds.
- Lead the development of insight-driven strategies for assigned business projects.
- Supervise & build team morale to drive enthusiasm across different projects and events that embody their corporate culture.
- Develop strategies for new channel development and investments to deliver positive business results and expanded growth.
Selection Criteria
- Minimum 5 years’ experience with a strong digital background.
- Candidates must be a native user of Google Analytics, FB Ads Manager, Google Ads, and Shopify.
- Experience in dealing with multiple DSPs, Ad servers, Adops trafficking and Creative troubleshooting.
- Experience in running paid media across META, Google, TikTok.
- Educated to Literature, Communication or Marketing degree level or equivalent.
- Highly sensitive to new trends and able to identify opportunities for brand growth.
- Ability to understand and discuss technical concepts.
- Good Language Skills – Must be fluent in English. Other European language skills will be an advantage.
- Mandarin/Cantonese skill is an advantage.
- Experience in managing multiple agencies.
- Good Writing, Editing and Written Communication Skills.
- Good presentation skills.
- FMCG or Food & Beverage background will be an advantage.
- Ability to think strategically and tactically, execute on projects, meet deadlines.
- Have a go-getter attitude.
German Speaking FMCG Digital Marketing Assistant Manager employer: JAC Recruitment
Contact Detail:
JAC Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land German Speaking FMCG Digital Marketing Assistant Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. This will not only help you understand the market better but also allow you to discuss relevant strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in managing campaigns across platforms like Facebook, Instagram, and TikTok. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your analytical skills, especially with tools like Google Analytics and Facebook Ads Manager. Being able to demonstrate your ability to analyse data and derive actionable insights will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience in managing multiple agencies and how you've successfully coordinated campaigns across different markets. Highlighting your project management skills will show that you're capable of handling the responsibilities of this role.
We think you need these skills to ace German Speaking FMCG Digital Marketing Assistant Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within the FMCG sector. Emphasise your proficiency with tools like Google Analytics, Facebook Ads Manager, and Shopify, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the brand's needs. Mention specific campaigns or projects you've worked on that align with the responsibilities outlined in the job description.
Showcase Language Skills: Since fluency in German is essential, ensure you mention your language skills prominently. If you have any experience working in multilingual environments or with international teams, highlight that as well.
Demonstrate Analytical Skills: Provide examples of how you've used data to drive marketing decisions in previous roles. Discuss specific metrics you've improved, such as ROI or customer lifetime value, to show your analytical capabilities.
How to prepare for a job interview at JAC Recruitment
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing tools like Google Analytics, FB Ads Manager, and Google Ads. Be prepared to discuss specific campaigns you've managed and the results you've achieved.
✨Demonstrate Cultural Awareness
Since the role involves managing campaigns across different European countries, show that you understand cultural nuances. Share examples of how you've tailored marketing strategies to fit local markets.
✨Prepare for Data-Driven Discussions
Be ready to talk about how you've used data to inform your marketing decisions. Discuss your experience with analysing campaign performance metrics and how you've used insights to optimise future strategies.
✨Exhibit Strong Communication Skills
As this role requires collaboration with various teams and agencies, demonstrate your communication skills. Prepare to discuss how you've successfully led projects and motivated teams in previous roles.
