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- Tasks: Lead marketing strategy and brand management for a global leader in wood-based panels.
- Company: Kronospan is a top player in innovative wood solutions, enhancing living and commercial spaces.
- Benefits: Enjoy a dynamic work environment, competitive salary, bonuses, and growth opportunities.
- Why this job: Join a collaborative team, work on exciting projects, and make a real impact in the industry.
- Qualifications: 3+ years in marketing leadership, strong brand management skills, and knowledge of KBB/Furniture markets.
- Other info: Opportunity for career development and engagement with diverse professionals.
The predicted salary is between 48000 - 72000 £ per year.
Kronospan is a global leader in the production of wood-based panels, delivering innovative solutions that enhance living spaces and commercial environments. As we continue to expand, we are looking for a dynamic and results-driven Head of Marketing to join our team. This pivotal role will focus on driving the growth and promotion of the whole Kronospan range, with a particular focus on KronoDesign, working closely with our distribution network to support and enable pull-through sales.
Main duties and responsibilities
- The Head of Marketing will be responsible for overseeing and implementing the marketing strategy for the company.
- Ensuring a clear and comprehensive brand is set across all markets that we operate in.
- This leadership role requires a deep understanding of both B2B and B2C marketing, with a strong emphasis on brand management, lead generation, and market growth across multiple regions.
Main Duties
- Strategic Marketing Leadership, developing and leading the marketing strategy, in line with the overall business goals.
- Brand Management and Positioning, supporting the central marketing team in the development and maintenance of the Company's brand.
- Market Research and Analysis, analysing and providing in-depth knowledge on trends, customer needs and competition.
- Lead Generation and Demand Generation.
- Digital and Traditional Marketing Management, support trade fairs and the Kronospan Design Center with materials and resources.
- Team Leadership, providing leadership to a small team, giving structure and direction with the opportunity for career development.
- Stakeholder Engagement, engagement with internal teams as well as customers and partners in developing the Kronospan brand.
- Budget and Resource Management, provide reports and ROI on campaigns and strategies.
Requirements
- In-depth knowledge of the KBB/Furniture or Flooring markets.
- Proven experience of building a successful commercial brand and driving sales through marketing initiatives.
- 3+ years of leading a marketing team for a global brand.
- Excellent presentation, communication and leadership skills.
- Ability to track and work within a budget.
- Utilise good negotiation skills with suppliers.
- Core Microsoft office skills, including Excel, Word and Powerpoint.
What we offer
At Kronospan, we offer a collaborative and dynamic work environment, with opportunities for growth and professional development. As part of our team, you'll be at the forefront of exciting projects and have the opportunity to work with a diverse group of industry professionals across various sectors. We offer a highly competitive package with salary and bonus.
Click apply and you will be taken to our careers site to complete your application.
Head of Marketing in Wrexham employer: Kronospan
Contact Detail:
Kronospan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Wrexham
✨Tip Number 1
Network with professionals in the KBB/Furniture or Flooring markets. Attend industry events, webinars, and trade fairs to connect with potential colleagues and learn more about the latest trends and challenges in the sector.
✨Tip Number 2
Showcase your leadership skills by volunteering for projects or initiatives that require team management. This will not only enhance your experience but also demonstrate your ability to lead a marketing team effectively.
✨Tip Number 3
Familiarise yourself with Kronospan's brand and product range. Understanding their unique selling points and market positioning will help you articulate how you can contribute to their marketing strategy during interviews.
✨Tip Number 4
Prepare to discuss your previous marketing campaigns and their outcomes. Be ready to share specific examples of how you've driven sales and brand awareness, as this will highlight your suitability for the Head of Marketing role.
We think you need these skills to ace Head of Marketing in Wrexham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in B2B and B2C environments. Emphasise any leadership roles you've held and specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Kronospan's brand and market position. Discuss how your skills and experiences make you the ideal candidate for driving their marketing strategy and leading a team.
Showcase Your Knowledge: In your application, demonstrate your knowledge of the KBB/Furniture or Flooring markets. Mention any relevant market research or analysis you've conducted in the past and how it has informed your marketing strategies.
Highlight Leadership Skills: Since this role involves team leadership, be sure to provide examples of how you've successfully led teams in previous positions. Discuss your approach to team development and how you foster collaboration and growth.
How to prepare for a job interview at Kronospan
✨Showcase Your Marketing Expertise
Make sure to highlight your in-depth knowledge of the KBB/Furniture or Flooring markets. Prepare specific examples of successful marketing strategies you've implemented in the past, especially those that drove sales and brand growth.
✨Demonstrate Leadership Skills
As this role involves leading a small team, be ready to discuss your leadership style and how you've successfully managed teams in previous roles. Share experiences where you provided direction and facilitated career development for your team members.
✨Prepare for Strategic Discussions
Expect questions about developing and implementing marketing strategies. Be prepared to discuss how you align marketing initiatives with overall business goals and how you measure success through ROI and campaign reports.
✨Engage with Stakeholders
Since stakeholder engagement is crucial, think of examples where you've effectively collaborated with internal teams, customers, and partners. Highlight your communication skills and how you've built strong relationships to enhance brand positioning.
