Head of Performance - Fintech Scaleup

Propel is partnering with a rapidly expanding, Series A fintech scaleup that has successfully raised over $30M in funding. Since its launch, this app-based business has already attracted over 1 million users across key markets in the US, Europe, and beyond. As the company continues its impressive growth trajectory, they’re looking for a Head of Performance Marketing to lead the charge in scaling their digital marketing efforts and driving new app downloads and user acquisition across multiple global markets. This is a high-impact role that combines both strategy and hands-on leadership. You will be responsible for leading a team to drive high-performing campaigns, user acquisition, conversion, and revenue growth. What You’ll Find in This Role: A dynamic, fully remote environment where you’ll lead a talented, diverse team of 5 performance marketers, spread across various markets. A unique opportunity to lead from the front —driving strategy, setting ambitious growth goals, and mentoring a high-performing team while preparing them for future scaling. Ownership of a key growth area within the business, influencing digital marketing initiatives across multiple channels, including Paid Social, Google Ads, App Installs, Affiliates, Display, and more. This role is perfect for a hands-on performance marketing leader with a strong background in user acquisition, and driving app downloads who thrives in a high-growth, fast-paced environment and is excited to build and scale marketing teams. What You’ll Do: Develop and implement high-impact performance marketing strategies across multiple channels to fuel user acquisition and revenue growth. Lead, manage, and mentor a team of talented performance marketers, ensuring best-in-class results across all campaigns. Oversee campaigns across Google Ads, Meta Ads, TikTok, App Installs, Affiliates, Display, and other paid media platforms . Collaborate closely with cross-functional teams (product, data, tech) to align marketing efforts with company goals. Manage a substantial marketing budget , optimizing for ROAS and CAC while driving business growth. Provide actionable insights and strategic recommendations to senior leadership based on performance analysis. Who You Are: Proven Experience : You bring at least 7+ years of experience in performance marketing, preferably in fintech app businesses, high-growth mobile first startups or an agency as a Performance Director or equivalent, focused on driving app downloads. Data-Driven & Results-Oriented : You thrive on using data to drive decisions and have consistently delivered strong ROI and growth metrics. Experienced Leader : You’ve led a team of performance marketers and know how to build a culture of accountability and excellence. Expert in Digital Channels : Your expertise spans Google Ads, Facebook, Instagram, YouTube, TikTok, and more. Analytical Thinker : You’re proficient in using Google Analytics, Tableau, or similar tools to extract insights and optimise campaigns. You Won’t Enjoy This Role If: You prefer to stay at a high level and focus solely on strategy, without getting involved in the day-to-day execution. You’re looking for a role where you lead from a top level and haven’t worked directly in the platforms or “in the trenches” for years. You Will Thrive in This Role If: You’re a functional leader who is excited to lead from the front, guiding a capable team that needs upskilling and hands-on support. You love balancing strategy with execution and are ready to dive into the details to drive growth while showing the team the ropes and developing their skills. Why Join This Team? Rapid Growth : Be part of a business with over $30M in funding and a global footprint. Impactful Leadership : Lead the performance marketing function and shape the company’s future. If you’re ready to drive the next phase of growth in a global fintech scaleup and make an impact across multiple international markets, apply today!