Head of Public Sector Marketing, UK & Ireland, Google Cloud

At least 6+ years of relevant B2B marketing experience.\\n\\nCampaign management Knowledge of the marketing campaign life cycle, this includes planning, strategy, execution, and reporting of a campaign.\\n\\nGo-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products.\\n\\nGenerate demand for Google Cloud products by landing integrated campaigns and marketing activities in the UK Public Sector. \\n\\nCreate and execute UK Public Sector marketing activities, working with multiple, matrix ed stakeholders to craft messaging, content, and channel strategy. \\n\\nThis includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).\\n\\nDrive mind-share and demand generation activities such as events, social, and advocacy programs.\\n\\nAbility to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.\\n\\nTrack and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives