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- Tasks: Manage and optimise Google and Microsoft Ads campaigns for diverse clients.
- Company: Join a growing Performance Marketing Agency based in Newcastle.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Be part of a collaborative team driving impactful marketing strategies.
- Qualifications: 2-3 years of PPC experience, with expertise in Google Ads and multi-channel campaigns.
- Other info: Ideal for data-driven individuals passionate about paid advertising.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with an expanding Performance Marketing Agency in Newcastle, as they look to recruit a data focused, PPC Specialist.
You will be responsible for the paid (Google and Microsoft Ads) elements of a portfolio of clients' integrated, multi-channel campaigns. You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.
The Paid Search campaigns involve significant planning and strategy and you will collaborate with the agencies software development teams and wider marketing specialists, to utilise and support the delivery of paid search campaign objectives.
PPC Specialist role:
- Ownership of Google and Microsoft Ads campaigns for their full lifecycle
- Onboard new PPC accounts, post the BD teams process
- Optimise current campaigns to achieve key client paid advertising targets
- Restructure campaigns and accounts for improved performance
- Evaluate campaign performance
- Monitor account performance to spot potential issues or opportunities for improvement, acting accordingly to implement any necessary changes
Essential Experience/Skills:
- You will have a proven successful track record of managing and developing:
- 2-3 yrs dedicated Paid Search experience
- Worked within a PPC Agency
- Deep roots in Google Ads, PMax and Shopping
- New account structures and strategies based on a client's product or service offering
- Multi-channel accounts using a mix of ad technologies and platforms
- Feed optimisation for shopping feeds
- Google Ads and Analytics integration for tracking and reporting.
- The ability to produce reports for account performance (monthly and ad hoc)
PPC Specialist employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends and updates in Google Ads and Microsoft Ads. This will not only enhance your knowledge but also demonstrate your passion for PPC during interviews.
✨Tip Number 2
Network with professionals in the PPC industry, especially those who work at agencies. Attend relevant webinars or local meetups to build connections that could lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your strategies, the tools you used, and the results achieved, as this will showcase your hands-on experience.
✨Tip Number 4
Stay updated on the performance metrics that matter most in PPC. Being able to talk about how you evaluate and optimise campaigns based on data will set you apart from other candidates.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your specific experience with Google Ads and Microsoft Ads. Include any relevant metrics or achievements that demonstrate your success in managing PPC campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid advertising and detail how your skills align with the responsibilities of the PPC Specialist role. Mention your experience with multi-channel campaigns and your ability to collaborate with teams.
Showcase Your Analytical Skills: Since the role requires a data-focused approach, include examples of how you've used analytics to optimise campaigns. Discuss any tools or methodologies you’ve employed to evaluate performance and implement improvements.
Highlight Relevant Experience: Clearly outline your 2-3 years of dedicated Paid Search experience. Mention any specific projects or clients you've worked with that relate to the job description, especially those involving feed optimisation and account restructuring.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of Google Ads, Microsoft Ads, and any other relevant platforms. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved.
✨Demonstrate Data-Driven Decision Making
Since this role is data-focused, be ready to explain how you've used data to optimise campaigns in the past. Discuss your experience with analytics tools and how you've leveraged insights to improve performance.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as a campaign underperforming or a new client onboarding. Think through your approach to problem-solving and be ready to articulate your thought process.
✨Highlight Collaboration Skills
This role involves working closely with software development teams and other marketing specialists. Be prepared to share examples of how you've successfully collaborated with others to achieve campaign goals.
