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- Tasks: Lead marketing campaigns for Google Cloud in the UK Public Sector.
- Company: Join Google Cloud, a leader in tech innovation and cloud solutions.
- Benefits: Enjoy flexible working options and a vibrant corporate culture.
- Why this job: Make an impact by driving demand and shaping brand strategies.
- Qualifications: 6+ years in B2B marketing with campaign management expertise required.
- Other info: Collaborate with diverse teams to create compelling marketing narratives.
The predicted salary is between 43200 - 72000 £ per year.
At least 6+ years of relevant B2B marketing experience.
Campaign management knowledge of the marketing campaign life cycle, including planning, strategy, execution, and reporting of a campaign.
Go-to-market activities knowledge, understanding user needs, helping products go to market, and providing feedback to improve products.
Generate demand for Google Cloud products by landing integrated campaigns and marketing activities in the UK Public Sector.
Create and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategy.
This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
Drive mind-share and demand generation activities such as events, social, and advocacy programs.
Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives.
Head of Public Sector Marketing, UK & Ireland, Google Cloud employer: Harvey Nash IT Recruitment UK
Contact Detail:
Harvey Nash IT Recruitment UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Public Sector Marketing, UK & Ireland, Google Cloud
✨Tip Number 1
Network with professionals in the public sector marketing space. Attend industry events, webinars, and conferences where you can meet potential colleagues or mentors who can provide insights into the role and the company culture at Google Cloud.
✨Tip Number 2
Familiarise yourself with Google Cloud's products and services, especially those tailored for the public sector. Understanding their unique selling points will help you craft compelling narratives that resonate with stakeholders and demonstrate your expertise during interviews.
✨Tip Number 3
Showcase your ability to manage integrated campaigns by preparing case studies of past successful projects. Highlight how you collaborated with various teams and stakeholders to achieve campaign goals, as this aligns closely with the job requirements.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and the public sector. Being knowledgeable about current challenges and opportunities will allow you to speak confidently about how you can drive demand generation and improve brand positioning for Google Cloud.
We think you need these skills to ace Head of Public Sector Marketing, UK & Ireland, Google Cloud
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in campaign management and go-to-market activities. Use specific examples that demonstrate your ability to generate demand and manage integrated campaigns.
Craft a Compelling Cover Letter: In your cover letter, focus on your understanding of the UK Public Sector and how your skills align with the job requirements. Share stories that showcase your ability to influence and inspire audiences through data-driven narratives.
Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your success in driving mind-share and demand generation activities. Highlight any specific campaigns or projects that resulted in significant ROI.
Research Google Cloud: Familiarise yourself with Google Cloud's products and their positioning in the UK Public Sector. This knowledge will help you tailor your application and demonstrate your enthusiasm for the role.
How to prepare for a job interview at Harvey Nash IT Recruitment UK
✨Showcase Your Campaign Management Skills
Be prepared to discuss your experience with the marketing campaign life cycle. Highlight specific campaigns you've managed, detailing your role in planning, execution, and reporting. This will demonstrate your hands-on knowledge and ability to drive successful outcomes.
✨Understand the Public Sector Landscape
Research the UK Public Sector and its unique challenges and opportunities. Be ready to discuss how you can tailor Google Cloud's offerings to meet these needs. Showing that you understand the market will set you apart from other candidates.
✨Craft Compelling Stories with Data
Prepare examples of how you've used data to influence decisions or inspire audiences in previous roles. Being able to articulate your storytelling skills will be crucial, especially when discussing how to generate demand for products.
✨Demonstrate Collaboration Skills
Since the role involves working with multiple stakeholders, be ready to share experiences where you've successfully collaborated across teams. Highlight how you navigated challenges and ensured alignment on messaging and strategy.
