At a Glance
- Tasks: Create and distribute engaging content to boost brand awareness and generate leads.
- Company: Join an award-winning Insurtech company based in London, leading in tech innovation.
- Benefits: Enjoy a hybrid work model with flexibility and creative freedom.
- Why this job: Perfect for storytellers who thrive in a fast-paced, tech-driven environment with growth opportunities.
- Qualifications: 1-2 years in content marketing, strong writing skills, and SEO knowledge required.
- Other info: Collaborate with a dynamic team and stay ahead of industry trends.
The predicted salary is between 28800 - 43200 £ per year.
My client is an award winning Insurtech based in London looking for a Marketing Content Executive.
Role Overview
We’re looking for a creative and strategic Content Marketing Executive to join our marketing team. You’ll be responsible for planning, creating, and distributing high-quality content that drives brand awareness, educates our audience, and generates leads.
This role is ideal for someone who loves storytelling, is creative, has an eye for design, understands SEO, and thrives in a fast-paced, tech-driven environment.
Key Responsibilities
- Execute a content marketing strategy aligned with company goals and audience needs.
- Create and/or finesse engaging and informative content and design, including blog posts, case studies, landing pages, email campaigns, and social media posts (using Canva and design templates).
- Write both short and long form copy for digital channels.
- Interpret and analyse marketing and customer data to provide actionable insights across all marketing activities, to inform future marketing campaigns.
- Optimise content for SEO and track performance using analytics tools (e.g., Google Analytics).
- Manage and grow content distribution channels, including social media and email marketing (for clients and prospects).
- Stay updated on industry trends, competitors, and customer insights to inform content direction.
- Collaborate on website updates, ensuring content is accurate and up-to-date.
Requirements
- 1-2 years of experience in content marketing, preferably in the tech, fintech, or insurtech space.
- Exceptional writing, editing, and proofreading skills.
- Understanding of SEO, keyword research, and content analytics.
- Proficiency with CMS tools (e.g. WordPress), marketing automation platforms, design software (i.e. Canva) and content planning tools.
Content Marketing Executive - Hybrid - London employer: The Workplace Consultancy
Contact Detail:
The Workplace Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive - Hybrid - London
✨Tip Number 1
Familiarise yourself with the insurtech industry. Read up on recent trends, key players, and innovative solutions. This knowledge will not only help you in interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your best content pieces. Include a variety of formats like blog posts, social media graphics, and email campaigns to highlight your versatility and skills in content creation.
✨Tip Number 3
Brush up on your SEO skills. Understand how to optimise content for search engines and be ready to discuss your strategies during the interview. Being able to articulate your approach to SEO can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the marketing and insurtech sectors. Attend relevant events or join online communities to connect with others in the field. These connections can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Content Marketing Executive - Hybrid - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, especially in tech or insurtech. Showcase your writing skills and any projects that demonstrate your ability to create engaging content.
Craft a Compelling Cover Letter: Write a cover letter that tells your story. Explain why you're passionate about content marketing and how your skills align with the company's goals. Mention specific examples of your work that relate to the job description.
Showcase Your Writing Skills: Include samples of your writing in your application. This could be blog posts, case studies, or social media content you've created. Make sure they reflect your ability to engage an audience and optimise for SEO.
Highlight Technical Proficiency: Mention your experience with CMS tools, design software like Canva, and any analytics tools you’ve used. This will show that you’re not only a great writer but also comfortable with the technical aspects of content marketing.
How to prepare for a job interview at The Workplace Consultancy
✨Showcase Your Creativity
As a Content Marketing Executive, creativity is key. Prepare to discuss your previous projects and how you approached content creation. Bring examples of your work, such as blog posts or social media campaigns, to demonstrate your storytelling skills.
✨Understand SEO Fundamentals
Since the role requires knowledge of SEO, brush up on your understanding of keyword research and optimisation techniques. Be ready to explain how you've applied these in past roles and how they can benefit the company's content strategy.
✨Familiarise Yourself with Analytics Tools
The ability to interpret marketing data is crucial. Make sure you know how to use tools like Google Analytics. Prepare to discuss how you've used data to inform content decisions and improve campaign performance in your previous roles.
✨Stay Updated on Industry Trends
Being aware of the latest trends in the insurtech and fintech sectors will set you apart. Research recent developments and be prepared to discuss how these trends could influence the company's content strategy during your interview.