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- Tasks: Lead the Foodservice sales strategy and drive growth across key customer partnerships.
- Company: Join a market-leading Branded & Private Label Food Business in the UK.
- Benefits: Enjoy a competitive salary, car allowance, bonuses, and work from home flexibility.
- Why this job: Shape the future of Foodservice while fast-tracking your career to a Commercial Board role.
- Qualifications: Senior leadership experience in Foodservice sales with a strategic mindset and proven track record.
- Other info: Ambitious growth targets of 35% over the next 4-5 years.
The predicted salary is between 75000 - 100000 £ per year.
Company: Branded Food and Private Label Food Business
Size: Large/UK Market Leader.
Role: Head of Sales- Foodservice
Level: Senior.
Based: Home-Based. UK Wide.
Offer: £75,000 - £Six Figure + Car Allowance + Bonus + Pen + Phi
The Business
Our client is a market-leading Branded & Private Label Food Business, supplying premium chilled and ambient food solutions to the Foodservice & Out-of-Home (OOH) sector. Their taste-inspired, high-quality products have made them the go-to supplier for major Foodservice operators, wholesalers, and contract caterers across the UK. With a reputation for being first to market with market-leading NPD, they have built strong, long-term relationships with National & Regional Foodservice Customers, Wholesalers, and Buying Groups. Their next phase of growth is focused on Foodservice expansion, and they are now looking for a dynamic commercial leader to drive this agenda forward.
The Role – Head of Sales- Foodservice
This is a pivotal leadership role within the business, responsible for driving total Foodservice sales growth. You will take full ownership of the Foodservice channel, shaping the strategic commercial plan, securing new business wins, and further strengthening existing customer partnerships.
Key Responsibilities:
- Create & Lead the Foodservice Strategy – Define the vision for growth across National & Regional Foodservice, Wholesale, and OOH channels.
- Own & Expand Key Customer Partnerships – Strengthen relationships with major Foodservice operators, contract caterers, wholesalers, and buying groups.
- Drive a Customer-Centric Growth Agenda – Work closely with Culinary, NPD, and Marketing teams to create solutions that meet evolving Foodservice trends.
- Build & Lead a High-Performing Commercial Team – Develop a dynamic team to ensure best-in-class service across the Foodservice channel.
- Deliver Commercial Excellence – Maximise profitability while maintaining quality, innovation, and category leadership in the market.
- Champion Innovation & Sustainability – Work with chefs, food development teams, and key stakeholders to drive sustainable NPD and category expansion.
With ambitious growth targets of c.35% over the next 4-5 years, this role is instrumental in shaping the future of the Foodservice channel within the business.
Why Apply?
- Lead a game-changing Foodservice growth agenda.
- Work with a high-calibre SLT, influencing the future of the Foodservice & OOH channel.
- Fast-track your career – this is a clear step towards a major Commercial Board role.
Candidate Requirements
- Senior Foodservice Commercial/Sales leadership experience, ideally at Head of Sales, Controller, or possibly Director level.
- Strong track record of developing and winning business with National Foodservice Customers, Wholesalers, and Buying Groups.
- A strategic commercial mindset, with the ability to drive profitable growth, secure new business, and nurture long-term partnerships.
- Proven leadership skills, capable of inspiring and developing a high-performance commercial team.
- Ideally experience in chilled or ambient food categories within the Foodservice & OOH industry. However, the client is also open to other categories.
- A deep understanding of customer needs in Foodservice, including menu trends, operational challenges, and supply chain solutions.
Head of Sales - Foodservice employer: PT Executive
Contact Detail:
PT Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Foodservice
✨Tip Number 1
Network with industry professionals in the Foodservice sector. Attend relevant trade shows, conferences, and events to connect with potential colleagues and customers. Building relationships can give you insights into the company culture and expectations.
✨Tip Number 2
Research the latest trends in the Foodservice and OOH markets. Understanding current challenges and innovations will help you speak confidently about how you can contribute to the company's growth strategy during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in driving sales growth and developing customer partnerships. Use specific examples that highlight your strategic mindset and leadership skills, as these are crucial for the Head of Sales role.
✨Tip Number 4
Familiarise yourself with the company's product range and their unique selling points. Being able to articulate how their offerings meet market needs will demonstrate your genuine interest and readiness to lead their Foodservice strategy.
We think you need these skills to ace Head of Sales - Foodservice
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Foodservice sales leadership. Focus on your achievements in driving growth, securing new business, and developing customer partnerships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and leadership skills. Mention specific examples of how you've successfully led teams and driven commercial excellence in previous roles.
Highlight Industry Knowledge: Demonstrate your understanding of the Foodservice and OOH industry in your application. Discuss trends, challenges, and how your experience aligns with the company's goals for innovation and sustainability.
Showcase Leadership Experience: Emphasise your proven leadership skills in your application. Provide examples of how you've inspired and developed high-performing teams, as this is crucial for the Head of Sales role.
How to prepare for a job interview at PT Executive
✨Showcase Your Strategic Vision
As the Head of Sales, you'll need to demonstrate a clear strategic mindset. Prepare to discuss your vision for growth in the Foodservice sector and how you plan to drive sales. Use specific examples from your past experiences to illustrate your approach.
✨Highlight Customer Relationship Management
This role requires strong relationships with key customers. Be ready to share how you've successfully built and maintained partnerships in the past. Discuss any innovative strategies you've implemented to enhance customer satisfaction and loyalty.
✨Demonstrate Leadership Skills
Leadership is crucial for this position. Prepare to talk about your experience in leading high-performing teams. Share examples of how you've inspired and developed your team members to achieve commercial excellence.
✨Understand Industry Trends
Stay updated on the latest trends in the Foodservice and OOH sectors. Be prepared to discuss how these trends impact customer needs and how you can leverage them to drive innovation and sustainability within the company.
