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- Tasks: Lead social media strategy for Odd Muse, focusing on growth and engagement across key platforms.
- Company: Join Odd Muse, a luxury fashion brand dedicated to innovative digital storytelling and community building.
- Benefits: Enjoy flexible working options, creative freedom, and the chance to shape a vibrant online community.
- Why this job: Be part of a dynamic team driving brand awareness and customer loyalty in the luxury fashion space.
- Qualifications: Experience in social media strategy, strong analytical skills, and a passion for luxury branding required.
- Other info: Opportunity to work closely with creative teams and influence brand direction.
The predicted salary is between 36000 - 60000 £ per year.
This role is responsible for developing and executing a highly strategic and data driven social media plan for Odd Muse and Odd Muse ME, enhancing brand presence, engagement, and growth across Instagram, YouTube, and TikTok. Beyond the day to day of content posting, this role focuses on social planning, audience insights, and performance optimisation to drive brand awareness and commercial success. The key objective is to not only grow our following but to build and nurture a highly engaged community, ultimately leading to increased sales and customer loyalty.
To be successful in this role, you must have extensive experience in social media strategy, a deep understanding of platform algorithms, and a proven track record of scaling luxury fashion brands through digital storytelling. You should have a strong commercial mindset, ensuring that all social strategies align with and strengthen the brand’s overall sales objectives.
ROLES & RESPONSIBILITIES- Social Media Strategy & Growth: Own and lead the end to end social strategy for Odd Muse and Odd Muse Me, ensuring alignment with brand, marketing and commercial goals. Develop a data led, platform specific strategy for Instagram, YouTube and TikTok to enhance brand growth, engagement and sales. Conduct competitor analysis to position Odd Muse at the forefront of the industry. Work closely with the Creative and Marketing team to ensure a holistic brand online presence.
- Content Strategy and Storytelling: Develop content pillars that align with brand identity, audience insights and commercial goals. Lead the content direction and editorial calendar, working closely with the Head of Creative to deliver compelling storytelling, seasonal campaigns, and high-impact promotions. Working with the Head of Creative conceptualise and launch exciting brand social franchises that align with customer engagement. Ensure content aligns with Odd Muse luxury and timeless brand aesthetic.
- Audience Growth and Community Building: Develop and action strategies for audience growth, engagement and retention across all social platforms. Lead the community management approach. Work closely with PR and Influencer team to ensure strategic partnerships.
- Performance Analytics and Optimisation: Own social media analytics, ensuring all strategies are driven by data and insights. Constantly tracking engagement, reach and traffic continuously refining approach to maximise ROI. Provide weekly reports to the wider team to recommend insights.
- Strong analytical and data-driven decision-making skills.
- Deep understanding of platform algorithms and trends.
- Ideally experience in paid advertising and campaign management.
- Excellent storytelling and brand messaging ability.
- Ability to adapt to digital shifts and industry changes.
Social Strategy Manager employer: Odd Muse
Contact Detail:
Odd Muse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Strategy Manager
✨Tip Number 1
Familiarise yourself with the latest trends and algorithms on Instagram, YouTube, and TikTok. Understanding how these platforms operate will give you an edge in developing a data-driven social media strategy that aligns with Odd Muse's goals.
✨Tip Number 2
Engage with the community around luxury fashion brands on social media. This will not only help you understand audience preferences but also demonstrate your passion for the industry when you connect with us during the application process.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive social media strategies in the past. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise performance.
✨Tip Number 4
Network with professionals in the luxury fashion and social media space. Attend relevant events or webinars to build connections and gain insights that could be beneficial for your role as a Social Strategy Manager at Odd Muse.
We think you need these skills to ace Social Strategy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media strategy, particularly with luxury fashion brands. Use specific examples of how you've successfully grown brand presence and engagement on platforms like Instagram, YouTube, and TikTok.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of platform algorithms and your analytical skills. Discuss how your previous roles have prepared you to develop data-driven social strategies that align with commercial goals.
Showcase Your Storytelling Skills: Provide examples of past campaigns or content strategies you've developed that demonstrate your storytelling ability. Highlight how these efforts led to increased engagement and community building.
Research Odd Muse: Familiarise yourself with Odd Muse's brand identity and current social media presence. Mention specific aspects of their strategy that resonate with you and how you would enhance their approach in your application.
How to prepare for a job interview at Odd Muse
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous experience in developing social media strategies, particularly for luxury brands. Highlight specific campaigns you've worked on and the results achieved, focusing on how you used data to inform your decisions.
✨Demonstrate Your Analytical Skills
Since this role requires strong analytical abilities, come equipped with examples of how you've used analytics to drive social media performance. Discuss tools you've used for tracking engagement and how you've optimised strategies based on insights.
✨Understand the Brand's Aesthetic
Familiarise yourself with Odd Muse's brand identity and aesthetic before the interview. Be ready to discuss how you would align your content strategy with their luxury and timeless branding, and suggest ideas that resonate with their audience.
✨Prepare for Community Engagement Strategies
Think about how you would approach community management and audience growth. Be ready to share your thoughts on building a loyal community and how you would engage with followers across platforms like Instagram, YouTube, and TikTok.
