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- Tasks: Lead VIP engagement and community events to enhance brand loyalty.
- Company: Alfred Dunhill has been crafting stylish luxuries for men since 1893.
- Benefits: Enjoy a creative work environment with opportunities for networking and collaboration.
- Why this job: Join a prestigious brand and make an impact in the luxury lifestyle sector.
- Qualifications: Strong relationships in menswear, film, sports, and hospitality are essential.
- Other info: This role offers a chance to work closely with influential industry leaders.
The predicted salary is between 72000 - 108000 £ per year.
Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.
HOW WILL YOU MAKE AN IMPACT?
The Global Head of VIP, Community, and Events will take a pivotal role in enhancing dunhill’s presence within the luxury lifestyle sector. Working closely with the Global Head of PR, and cross-functionally, the role will drive engagement and brand loyalty among high-net-worth individuals and influential communities through executing the VIP/community and events strategy. This position demands a planner, proactive executor. They must be adept at building and maintaining relationships while delivering on the strategy.
The role requires the individual to have strong relationships across the menswear fashion scene as well as film, sports, arts and hospitality. They must have connections within the entrepreneurial industry (specifically in the UK and US), and a deep understanding of the global menswear industry. In this role, the individual will also work closely with regional teams, to ensure all global events, big and small, are being executed to the highest of standard and in line with dunhill's brand identity.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Execution and Planning: Executing innovative VIP and community engagement strategy that aligns with Dunhill’s brand vision and business objectives, ensuring a seamless integration with PR and marketing efforts.
- VIP Relations: Proactively build and nurture relationships with key VIP clients, influencers, and industry leaders to enhance brand loyalty and advocacy.
- Event Management: Lead the conceptualization, planning, and execution of high-profile events, including product launches, client and press/community dinners, and brand activations.
- Community Building: Design and implement community engagement programs that foster a sense of belonging among Dunhill clients and stakeholders.
- Networking and Relationship Management: Utilize an extensive network within the luxury lifestyle sector to identify potential opportunities for collaboration, partnerships, and brand ambassadorships.
- Performance Analysis: Monitor and analyze the effectiveness of VIP and community initiatives, using metrics to inform strategy and improve future engagements.
- Budget Management: Monitor budgets for all events and VIP/Community activations.
- Regional Management: Work closely with all heads of each region across their VIP and events strategy ensuring delivery of feedback is given in a timely manner.
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential. We value freedom, collegiality, loyalty, and solidarity. We foster empathy, curiosity, courage, humility, and integrity. We care for the world we live in.
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals.
Global Head of VIP & Community employer: Richemont
Contact Detail:
Richemont Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of VIP & Community
✨Tip Number 1
Network strategically within the luxury lifestyle sector. Attend industry events, exhibitions, and social gatherings where high-net-worth individuals and influencers are present. Building genuine relationships in these circles can significantly enhance your visibility and credibility.
✨Tip Number 2
Stay updated on trends in menswear fashion, film, sports, and arts. This knowledge will not only help you engage in meaningful conversations but also demonstrate your passion and commitment to the industry, making you a more attractive candidate.
✨Tip Number 3
Showcase your event management skills by volunteering or taking part in high-profile events. This hands-on experience will provide you with valuable insights into what makes an event successful and will give you concrete examples to discuss during interviews.
✨Tip Number 4
Familiarise yourself with Dunhill's brand identity and values. Understanding their unique position in the luxury market will allow you to tailor your approach and demonstrate how your vision aligns with theirs, making you a standout candidate.
We think you need these skills to ace Global Head of VIP & Community
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in VIP relations, event management, and community building. Use specific examples that demonstrate your ability to execute strategies aligned with luxury brand identities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury lifestyle sector and your understanding of the menswear industry. Mention how your skills and experiences make you the ideal candidate for enhancing dunhill's brand presence.
Highlight Networking Skills: Emphasise your extensive network within the luxury lifestyle sector. Provide examples of how you've successfully built relationships with VIP clients, influencers, and industry leaders in previous roles.
Showcase Event Management Experience: Detail your experience in planning and executing high-profile events. Include metrics or outcomes from past events to illustrate your ability to deliver exceptional experiences that resonate with luxury audiences.
How to prepare for a job interview at Richemont
✨Showcase Your Network
Highlight your connections within the luxury lifestyle sector, especially in menswear, film, sports, and arts. Be prepared to discuss how these relationships can benefit the company and enhance brand loyalty.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to executing innovative VIP and community engagement strategies. Share examples of how you've successfully integrated such strategies with PR and marketing efforts in previous roles.
✨Exemplify Event Management Skills
Be ready to talk about your experience in planning and executing high-profile events. Discuss specific events you've managed, focusing on how they aligned with brand identity and resonated with a luxury audience.
✨Emphasise Community Building
Discuss your ideas for designing community engagement programmes that foster belonging among clients. Highlight any past experiences where you've successfully built communities or partnerships within the luxury sector.
