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- Tasks: Manage cold outbound campaigns and enhance brand visibility through data handling and lead management.
- Company: Join RMG Digital, a top tech recruitment firm connecting talent with leading organisations.
- Benefits: Enjoy a hybrid work model, flexible hours, enhanced parental leave, and a 4.5-day work week.
- Why this job: Be part of a dynamic team, optimise marketing strategies, and make a real impact in tech recruitment.
- Qualifications: 1-3 years in Marketing or Sales; experience with tools like Apollo.io and automation platforms is a plus.
- Other info: Ideal for self-starters eager to learn and grow in a fast-paced environment.
The predicted salary is between 25000 - 29000 £ per year.
Location: Swindon - Hybrid
Salary: £30,000-£35,000 per annum + Benefits & Bonus (including enhanced maternity and paternity pay, a 4.5-day working week, flexible working, Health Shield & holiday targets)
Company Overview: RMG Digital is a leading technology recruitment business specialising in matching exceptional tech talent with top-tier organisations. We are seeking a proactive and skilled Outbound Specialist (B2B) to join our team. In this role, you will manage cold outbound campaigns, data handling, and lead management to drive our marketing efforts and enhance brand visibility.
Role Overview: As an Outbound Specialist (B2B) at RMG Digital, you will oversee the execution of outbound campaigns, maintain email infrastructure, and manage lead databases. Your expertise in tools like Smartlead.ai, Instantly.io, Apollo.io, Clay, Airtable, and automation platforms like Make.com or Zapier will be essential in optimising campaigns and streamlining internal operations. Additionally, you will be responsible for newsletter creation, collaborating with the business development team, and managing outreach strategies to refine marketing tactics.
Key Responsibilities:
- GTM Outbound Campaign Management: Build, manage, and maintain cold outbound campaigns, primarily through email but also exploring other outbound methods. Develop messaging for cold email campaigns, focusing on engagement and lead conversion. Utilise tools such as Smartlead.ai / Instantly.io, Apollo.io, and Clay for campaign execution and optimisation. Create and implement cold email infrastructure using multiple email inboxes across different platforms, with a deep understanding of email deliverability. Manage domain health, including domain rotation and mailbox maintenance to ensure high deliverability rates. Identify, evaluate, and test new campaign angles and niches to increase positive replies and lead quantity.
- Data Management and Lead Handling: Build a list-building process combining multiple data sources to create high-intent prospect lists. Scrape and manage leads from platforms like Apollo.io and format them using Clay for outbound campaigns. Maintain data accuracy and lead quality in Airtable, ensuring actionable and up-to-date databases. Coordinate with the Business Development (BD) team to ensure leads are effectively worked and to gather feedback for continuous campaign improvement.
- Automation and Internal Operations: Utilise tools such as Make.com or Zapier (to a high level) to manage and automate internal operations related to marketing and GTM strategies. Design, build, and maintain automation workflows to streamline data management, lead handling, and campaign execution. Ensure automations are optimised for efficiency and reliability, reducing manual tasks and improving overall campaign performance.
- Newsletter Creation: Build and manage a monthly newsletter for warm leads using the Beehive.com platform (platform experience would be nice but not required). Develop compelling content, subject lines, and CTAs to maximise engagement and conversion rates. Ensure the newsletter aligns with broader marketing strategies and maintains consistent brand messaging.
- Campaign Optimisation and Reporting: Conduct A/B testing and other optimisation techniques to improve outbound campaign performance. Evaluate campaign performance and recommend optimisations to help achieve campaign KPIs such as positive replies, meetings booked, revenue generated, and client satisfaction. Prepare detailed reports showcasing progress, results, and actionable insights for continuous improvement.
- AI and Data Scraping Proficiency: Utilise platforms such as Clay for AI lead enrichment, data scraping, and campaign creation to maximise ROI. Leverage AI models and prompt engineering to enhance campaign targeting and messaging.
Key Performance Indicators (KPIs):
- Positive Replies: Weekly/Monthly targets.
- Meetings Booked: Monthly/Quarterly targets.
- Revenue Generated: Monthly/Quarterly targets.
- New Ideas Proposed: Monthly recommendations for campaign improvements.
Required Skills:
- Self-Starter & Self-Learner: Ability to take ownership of projects, proactively seek out information, and continuously learn new tools and strategies without extensive supervision.
- Communication Skills: Excellent written and verbal communication skills; able to convey ideas clearly and collaborate effectively with the wider team.
- Analytical Mindset: Strong analytical skills to interpret campaign performance data and make informed decisions.
- Tech-Savvy: Quick learner of new technologies and software with the ability to stay updated on industry trends and adopt new tools rapidly.
- Strategic Thinking: Ability to develop and refine outreach strategies, identify new angles for campaigns, and align them with broader marketing goals.
- Problem-Solving: Strong problem-solving skills to troubleshoot deliverability issues, automation challenges, and data inconsistencies.
- Organisation & Time Management: Ability to manage multiple projects, prioritise tasks effectively, and meet deadlines in a fast-paced environment.
- Adaptability: Open to feedback and able to adjust strategies based on campaign performance and evolving business needs.
- Collaborative: Comfortable working with cross-functional teams, including business development, marketing, and operations.
- Attention to Detail: High level of accuracy and attention to detail in managing data, writing outreach messages, and creating reports.
Qualifications and Experience:
- Experience: 1-3 years of relevant work experience in Marketing, Sales, or GTM (Go-to-Market) strategies.
- Tools Proficiency: Experience with Smartlead.ai or Instantly, Apollo.io, Clay, Airtable, and knowledgeable of the latest AI Sales tools.
- Automation Expertise: Proven ability to use Make.com or Zapier to a high level for managing and automating internal operations.
- Cold Outreach Skills: Proven ability to write high-performing cold emails.
- Industry Knowledge: Experience in the Tech, SaaS, or software industry is preferred but not required.
Go To Market (GTM) B2B Specialist employer: rmg digital
Contact Detail:
rmg digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go To Market (GTM) B2B Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as Smartlead.ai, Apollo.io, and Airtable. Having hands-on experience or even a basic understanding of these platforms will give you an edge during interviews, as you'll be able to discuss how you've used them or how you plan to leverage them in your role.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where you analysed performance metrics and made adjustments that led to improved results.
✨Tip Number 3
Demonstrate your problem-solving abilities by thinking of potential challenges related to cold outreach and automation. Prepare to discuss how you would approach troubleshooting issues like email deliverability or data inconsistencies, as this will highlight your proactive mindset.
✨Tip Number 4
Network with professionals in the tech recruitment space or those who have experience in B2B outbound marketing. Engaging with industry peers can provide valuable insights and may even lead to referrals, increasing your chances of landing the job with us.
We think you need these skills to ace Go To Market (GTM) B2B Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and outbound campaigns. Use keywords from the job description, such as 'cold email campaigns', 'data management', and specific tools like 'Apollo.io' and 'Zapier'.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the company's needs. Mention your experience with campaign management and any specific tools you have used, demonstrating your proactive approach.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions in past roles. Highlight any experience with A/B testing or campaign optimisation, as these are key responsibilities for the position.
Highlight Communication Skills: Since excellent communication is crucial for this role, include examples of how you've effectively collaborated with teams or conveyed ideas clearly in previous positions. This will demonstrate your fit for the collaborative nature of the job.
How to prepare for a job interview at rmg digital
✨Showcase Your Technical Skills
Make sure to highlight your proficiency with tools like Smartlead.ai, Apollo.io, and automation platforms such as Make.com or Zapier. Be prepared to discuss how you've used these tools in past roles to optimise campaigns and manage data effectively.
✨Demonstrate Your Analytical Mindset
Prepare to talk about how you analyse campaign performance data. Share specific examples of A/B testing or other optimisation techniques you've implemented to improve results, and be ready to discuss the KPIs you focused on.
✨Emphasise Your Communication Skills
As an Outbound Specialist, clear communication is key. Be ready to provide examples of how you've crafted compelling outreach messages or collaborated with teams to refine marketing strategies. This will show your ability to convey ideas effectively.
✨Be Ready to Discuss Problem-Solving
Think of instances where you've faced challenges, such as deliverability issues or data inconsistencies. Prepare to explain how you approached these problems and what solutions you implemented, showcasing your adaptability and strategic thinking.
